Posted on 24 Apr 2019
According to a new report by EMR titled, ‘Germany Dairy Market Report and Forecast 2019-2024’, the Germany dairy market is being aided by its healthy dairy production, especially that of milk. In 2017, the total cow’s milk produced in Germany was 31.9 billion litres. The Germany market is driven by the growth in the Europe milk market as a whole which witnessed a 0.7% increase in milk output in 2018, as compared to 2017. The Germany dairy market is expected to grow further in the forecast period of 2019-2024.
Germany is a leading milk producer among the EU dairy markets, and in 2017, Germany accounted for over 20% of the total EU milk deliveries. Within Germany, Bavaria, Lower Saxony, and North Rhine-Westphalia are the significant regional dairy markets which accounted for more than 50% of Germany’s total milk supply in 2017, delivering nearly 17.8 million tonnes of milk to dairy firms that year.
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Germany, along with France, the United Kingdom, Italy, and Spain, are some the most thriving economies in Western Europe and represent the maximum consumer expenditure. Although the region accounts for the majority of the region’s population, they are also witnessing a rising ageing population. This growing elderly population has opened up newer avenues for the dairy companies with the launch of products targeted towards the elderly. With the elderly holding a higher spending power, they form an attractive consumer base for dairy products like functional dairy foods and drinks. In general, nearly 60% of consumers in Germany are inclined to spend more on dairy products which contain healthier ingredients.
The demand for cheese has been growing extensively in Germany from both the retailers and large consumers. Unprocessed cheese is witnessing a higher demand in the country than processed cheese with consumers demanding healthier food. German consumers are also seeking cheeses like soft cheese and other protein-rich dairy foods as an alternative to meat products. The Germany dairy market is also being propelled forward by the large number of product launches in dairy segments like yoghurt and flavoured milk, aided by the growing distribution sectors like supermarkets and hypermarkets.
Market Analysis by Type and Region:
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Danone SA, Royal FrieslandCampina N.V., Arla Foods amba, DMK Deutsches Milchkontor GmbH., Molkerei Ammerland eG, Hochwald Foods GmbH, Müller Group, Bayernland eG, and Zott GmbH & Co. KG are the key players in the Germany dairy market as identified by the EMR report. The EMR report looks into their market share, capacity, and latest developments like mergers and acquisitions, capacity expansions, and plant turnarounds.
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