While North America is the leading region in the global digital marketing market, contributing about 38% to the global market. The Asia Pacific is expected to grow at the fastest rate, driven by the emerging economies within the region. In the Asia Pacific, the digital advertising investment has surpassed Europe due to the growing technological investment coupled with the increased penetration of smart phones and internet in the regions such as India and China.
The total digital spending on mobile advertisements has increased by around 20% due to the growing inclination of consumers towards smartphones and social media. With the Indian government promoting the Digital India initiative coupled with the presence of one of the largest global youth populations, the region is expected to provide tremendous growth opportunities for the digital marketing industry. Havas Media Group, a key player in the global digital marketing industry, has laid out ambitious growth plans for its third acquisition after Langoor and Think Design in India, which is expected to take place by the end of 2020. After operating successfully in the US for the last three years, the company is now focusing on the Indian and China markets. To make a concerted effort to grow its presence in India, the company is aiming for a growth in its acquisitions within the region. By the end of the year, the company is expected to finalise three acquisitions in India with 1000 people.
The customer-centric approach and the availability of customised solutions are further expected to aid the industry. In August 2020, Dentsu Aegis Network (OTCMKTS: DNTUY) announced the acquisition of MuteSix, a top digital performance and one of the world’s largest direct-to-consumer marketing agencies. After the completion of this acquisition, MuteSix will join iProspect, a key player in the global digital marketing industry, and will be called “MuteSix, an iProspect Company”. iProspect is one of the leading performance marketing firm and the first truly global digital marketing agency, creating marketing strategies for leading brands such as General Motors, Hilton, Procter & Gamble, and Microsoft, among others. This acquisition will extend the performance marketing solutions of iProspect for both enterprise and direct-to-consumer (DTC) marketers, further aiding the global digital marketing industry growth.
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Market Breakup by Digital Channel, End User, and Regions:
- The major digital channels of digital marketing are Email Marketing, Search Engine Optimization (SEO), Interactive Consumer Website, Online/Display Advertising, Blogging and Podcasting (Including Microblogging), Social Network Marketing, Mobile Marketing, Viral Marketing, Digital OOH Media, and Online Video Marketing, among others.
- The end-use sectors of digital marketing are automotive, BFSI, education, government, healthcare, media and entertainment, among others.
- Region-wise, the global digital marketing market can be divided into North America, the Asia Pacific, Europe, Latin America, and the Middle East and Africa.
Key Findings of the Report:
- The increasing inclination of customers towards digital media platforms is driving the global digital marketing industry forward.
- The growing electronics sector and the increased penetration of smartphones, particularly in the emerging economies, are further aiding the growth of the industry.
- With the advancement in technology and the development of new solutions, and the rising consumer awareness regarding digital media, the industry is witnessing a further boost.
- The increasing urbanisation and rising disposable incomes are leading to a change in consumer preferences, which is providing further impetus to the market growth.
Key Offerings of the Report:
- The EMR report gives an overview of the global digital marketing market for the periods (2018-2023) and (2024-2032).
- The report also offers historical (2018-2023) and forecast (2024-2032) information for the regional digital marketing markets and its end-uses.
- It also provides an assessment of the market based on the Porter’s Five Forces model along with a SWOT analysis.
The major players in the global digital marketing market are Accenture Plc, IBM Corporation, Dentsu Group Inc., Havas Group, WebFX, RAPP Worldwide Inc., Disruptive Advertising, Thrive Internet Marketing Agency, TopSpot Internet Marketing, and PB&J Promotions LLC, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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