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While North America is the leading region in the global digital marketing market, contributing about 38% to the global market. The Asia Pacific is expected to grow at the fastest rate, driven by the emerging economies within the region. In the Asia Pacific, the digital advertising investment has surpassed Europe due to the growing technological investment coupled with the increased penetration of smart phones and internet in the regions such as India and China.
The total digital spending on mobile advertisements has increased by around 20% due to the growing inclination of consumers towards smartphones and social media. With the Indian government promoting the Digital India initiative coupled with the presence of one of the largest global youth populations, the region is expected to provide tremendous growth opportunities for the digital marketing industry. Havas Media Group, a key player in the global digital marketing industry, has laid out ambitious growth plans for its third acquisition after Langoor and Think Design in India, which is expected to take place by the end of 2019. After operating successfully in the US for the last three years, the company is now focusing on the Indian and China markets. To make a concerted effort to grow its presence in India, the company is aiming for a growth in its acquisitions within the region. By the end of the year, the company is expected to finalise three acquisitions in India with 1000 people.
The customer-centric approach and the availability of customised solutions are further expected to aid the industry. In August 2019, Dentsu Aegis Network (OTCMKTS: DNTUY) announced the acquisition of MuteSix, a top digital performance and one of the world’s largest direct-to-consumer marketing agencies. After the completion of this acquisition, MuteSix will join iProspect, a key player in the global digital marketing industry, and will be called “MuteSix, an iProspect Company”. iProspect is one of the leading performance marketing firm and the first truly global digital marketing agency, creating marketing strategies for leading brands such as General Motors, Hilton, Procter & Gamble, and Microsoft, among others. This acquisition will extend the performance marketing solutions of iProspect for both enterprise and direct-to-consumer (DTC) marketers, further aiding the global digital marketing industry growth.
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The major players in the global digital marketing market are iProspect, Havas Media, Publicis Sapient, VML, LLC, and RAPP, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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