Global A2P Messaging Market to Reach USD 79.30 Billion by 2027, Aided by Increasing Mobile Marketing

The surge in A2P message traffic and the need to protect messages from illegal access has provided A2P messaging manufacturers with new options. With the increased use of online services around the world, A2P traffic is expected to increase after the pandemic. For catering to the growing number of mobile subscribers around the world, messaging services are widely used by a large customer base in entertainment and social media. The rising focus on mobile health is the main factor that is contributing to the growth of the digital health sector, thereby augmenting the growth of the A2P messaging market. Additionally, the growing facilities of buying goods from the online platform are also boosting the application of the A2P SMS in the retail sector. The rise in demand for A2P messaging in BFSI sector, while accessing banking data through online mobile devices from a different location, is expected to boost the A2P messaging in BFSI market growth in future. A rise in the growth of mobile subscribers, increase in benefits in internal and external communications, the proliferation of mobile payments, and growth in employment of A2P messaging in various end user industries are expected to drive the market growth in the future.

Different companies are collaborating with network operators to provide customer engagement solutions for enterprises. Companies are investing in advanced messaging solutions to support with uninterrupted delivery of messages. For example, Twilio (NYSE: TWLO) paid USD 3.2 billion for Segment, the market-leading customer data platform, in November 2020. With this acquisition, developers and organisations now have access to the world's most advanced cloud communications platform for managing client communications such as SMS, messaging, voice, video, email, and the Internet of Things (IoT).

Market Analysis by Component, Applications, Deployment Mode, SMS traffic, End Users, and Regions:

• Based on component, the market is categorised into platform and A2P service.
• The leading applications of the global A2P messaging market authentication services, promotional and marketing services, pushed content services, interactive messages services, and customer relationship management services, among others.
• On-Premises and cloud are the deployment mode in the market.
• Based on SMS traffic, the market is divided into national traffic and multi-country.
• The end users of the market are banking, financial services, and insurance, retail and ecommerce, e-governance, hyperlocal businesses, healthcare, and travel and hospitality, among others.
• The regional markets for A2P messaging include North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

• The number of logging in and registration messages for consumers is increasing, resulting in a rapid growth rate.
• A vast and distributed customer base is driving the demand for the A2P message market to engage customers.
• The extensive penetration of smartphones globally is augmenting the growth of A2P messages.
• To enhance revenue, mobile network operators and SMS aggregators are focusing more on A2P messaging, thus boosting the growth of the market.

Key Offerings of the report:

• The EMR report gives an overview of the global A2P messaging market for the periods (2017-2021) and (2022-2027).
• The report also offers the historical (2017-2021) and forecasted (2022-2027) markets for component, applications, deployment mode, SMS traffic, end users, and major regions of A2P messaging.
• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the global A2P messaging industry are Sinch AB, Infobip Ltd., Twilio Inc., Comviva Technologies Limited, and Route Mobile Limited, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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