Press Release

Global Anti-Ageing Market to Reach USD 131.02 Billion by 2032, Aided by the Growing Focus on Aesthetics and Grooming

Global Anti-Ageing Market

According to a new report by EMR titled, ‘Global Anti-Ageing Market Report and Forecast 2024-2032’, the global market for anti-ageing was around USD 68.33 billion in 2023. The industry is further expected to grow at a CAGR of 7.5% between 2024 and 2032 to attain a value of around USD 131.02 billion by 2032.

The rise in demand for anti-ageing treatments and products owing to the growing consumer focus on aesthetics and grooming is driving the growth of the anti-ageing industry globally. Further, the growth of the skin-care industry is one of the major market drivers. The growing trend of BOTOX or laser treatment, especially among the consumers belonging to the age group of 35-55 is significantly contributing to the industry growth. France represents the leading anti-ageing industry owing to the increased demand for premium anti-ageing products and high consumer spending power in the region. Some of the leading players in the global anti-ageing industry include Procter & Gamble Co (NYSE: PG) and Allergan plc (NYSE: AGN).


Rapid technological advancements and growing research and development activities are leading to the development of enhanced solutions for treating signs of ageing. In November 2020, Allergan plc, the maker of BOTOX® Cosmetic, announced the first-ever annual national BOTOX® Cosmetic Day kicking off on 20th November, thus, recognising the impact of this iconic aesthetic brand, which is the most selling treatment of its kind and allows consumers to enhance their look with fewer ageing signs. BOTOX® Cosmetic is the only FDA approved treatment of its kind and allows for temporary improvements in moderate to severe cases of crow's feet, frown lines, and forehead lines in adults. Further, growing mergers and acquisitions in the industry is leading to its development. For instance, in January 2021, P&G announced its plan to acquire Billie Inc., a growing female body care company, thus combining their consumer insights, digital capabilities and innovation to better serve growing consumer demands and women’s beauty and grooming needs. Such developments are expected to aid the growth of the global anti-ageing industry over the next five years.


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Market Breakup by Demography, Industry, Product Type, Device and Technology and Regions:

  • Based on demography, the industry is categorised into age group, gender, and income.
  • Based on industry, the market has been categorised into skin care industry, hair care industry, and dental care industry.
  • On the basis of product type, the global anti-ageing industry has been divided into anti-wrinkle products, anti-pigmentation products, sunscreen products, and hair care products.
  • The industry, based on devices and technology, has been categorised into microdermabrasion devices and aesthetic energy devices.
  • Region-wise, the market can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.


Key Findings of the Report:

  • The global market for anti-ageing is being driven by the rising consumer focus on physical appearance, beauty, and wellbeing.
  • Rapid technological advancement allows for the development of a wide variety of solutions and formulations, which is providing further impetus to the industry.
  • Increased research and development (R&D) activities and introduction of new anti-ageing treatments and products by the manufacturers are expected to provide a further boost to the industry.
  • Stringent government regulations regarding safer and efficient anti-ageing products will further contribute to the growth of the global industry.
  • Rising disposable incomes and growth of the retail sector, particularly in the emerging nations, is further aiding the industry growth.


Key Offerings of the Report:

  • The EMR report gives a detailed analysis of the global market for anti-ageing for the periods (2018-2023) and (2024-2032).
  • The report offers historical (2018-2023) and forecast (2024-2032) market information for the demography, industries, product types, device and technologies, and regional markets for anti-ageing.
  • The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.


The major players in the global anti-ageing market are L’Oréal S.A., Beiersdorf AG, The Estée Lauder Companies Inc., Procter & Gamble, and Unilever, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.


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