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The rise in demand for anti-ageing treatments and products owing to the growing consumer focus on aesthetics and grooming is driving the growth of the anti-ageing industry globally. Further, the growth of the skin-care industry is one of the major market drivers. The growing trend of BOTOX or laser treatment, especially among the consumers belonging to the age group of 35-55 is significantly contributing to the industry growth. France represents the leading anti-ageing industry owing to the increased demand for premium anti-ageing products and high consumer spending power in the region. Some of the leading players in the global anti-ageing industry include Procter & Gamble Co (NYSE: PG) and Allergan plc (NYSE: AGN).
Rapid technological advancements and growing research and development activities are leading to the development of enhanced solutions for treating signs of ageing. In November 2020, Allergan plc, the maker of BOTOX® Cosmetic, announced the first-ever annual national BOTOX® Cosmetic Day kicking off on 20th November, thus, recognising the impact of this iconic aesthetic brand, which is the most selling treatment of its kind and allows consumers to enhance their look with fewer ageing signs. BOTOX® Cosmetic is the only FDA approved treatment of its kind and allows for temporary improvements in moderate to severe cases of crow's feet, frown lines, and forehead lines in adults. Further, growing mergers and acquisitions in the industry is leading to its development. For instance, in January 2021, P&G announced its plan to acquire Billie Inc., a growing female body care company, thus combining their consumer insights, digital capabilities and innovation to better serve growing consumer demands and women’s beauty and grooming needs. Such developments are expected to aid the growth of the global anti-ageing industry over the next five years.
Market Breakup by Demography, Industry, Product Type, Device and Technology and Regions:
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The major players in the global anti-ageing market are L’Oréal S.A., Beiersdorf AG, The Estée Lauder Companies Inc., Procter & Gamble, and Unilever, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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