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The global chewing gum market is expected to be driven by people’s habit, and health benefits and applications of chewing gum in medicine. Benefits of chewing gum include fresh breath, reduced tooth decay, teeth whitening and decreased staining, increased salivary flow, relief in symptoms of acid reflux, enhanced memory, increased alertness, reduced nausea, and decreased stress. Chewing gum is thought to also have applications in drug delivery. Nicotine gum is gaining popularity among those who wish to quit smoking. North America, Europe and Asia are likely to be key markets.
Chewing gum is extensively consumed across the globe, not only for fresher breath, but also just fun. Chewing gum is available in sugar-free and with sugar forms. Generally, sugar-free gum carries less than 0.5 grams of sugars per serving and employs alternative sweeteners. Sweeteners include Acesulfame-K, Aspartame, Neotame, Saccharin, Sucralose, Erythritol, Isomalt, Maltitol, Mannitol, Sorbitol, and Xylitol.
Leading companies offer a variety of chewing gum. For example, in 2021, Lotte Confectionery announced the release of a special BTS edition of its popular Xylitol chewing gum. The new edition would be available in ten packaging options -- seven representing each unit of the septet and the other three featuring the group in its entirety. The gum has two flavours - Apple Mint and Purple Mix, which is a combination of grapefruit and blueberries. As the volume of the package was double the standard size, the company asserted that the new special edition would make them more valuable as collectables.
In 2022, Mars Wrigley announced a global campaign for Extra chewing gum. The campaign sought to target the under-25s, known as Generation Z, and aimed to increase the brand’s market share. The campaign would feature influencers such as Made in Chelsea’s Sam Thompson and Love Island’s Shaughna Philips and Olivia Attwood. In 2019, the local arm of Mars Inc. announced the launch of its popular chewing gum brand Juicy Fruit in India. The product was locally designed and priced considering Indian consumers.
In 2020, RESPAWN and 5™ gum introduced new chewing gum created for gamers; RESPAWN by 5 was a long-lasting, flavourful chewing gum made with ingredients to maintain focus and reaction time while gaming. The product was a new gum made to satisfy taste and offer an added new layer of focus to the gaming experience. The chewing gum was sugar-free and formulated with B vitamins and nutrients such as green tea extract. Such products are likely to stimulate the global chewing gum market.
In 2022, Perfetti Van Melle USA, Inc., introduced the Chupa Chups XXL Trio, a large, multi-layered lollipop with great tasting bubble-gum inside to be available in the U.S. market. The XXL Trio lollipop was uniquely the only gum-filled pop in the U.S. with two distinct flavour layers. In 2022, Perfetti Van Melle USA, announced a new Berry flavour for its Mentos® Gum with Vitamins, a gum first launched in 2021 in Citrus flavour. The flavourful gum provided fresh breath and extra benefit of vitamins (B6, B12 and C).
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