North America holds a significant market share due to the rapid infrastructure development and presence of leading digital signage providers, including sign shops, advertising agencies, and software companies in the region. As the quality of the signage can draw clients' attention, the North America digital signage market growth is witnessing a positive trajectory.
Signage can play a crucial role in a company's overall marketing plan as it enhances user engagement and surges incidences of impulse purchases. The growing popularity of digital signage and the rising use of interactive digital displays and software are driving the regional market growth. The presence of digital signage providers such as Skykit, iTouch Inc., and DN Signs supports the growth of the market in North America.
The Asia Pacific is one of the fastest-growing regions, which can be attributed to the presence of leading signage companies such as LG Electronics, Inc., Samsung Electronics Co. Ltd., and Sony Corporation. The rising government investments in infrastructure development in emerging countries, including China, India, and South Korea, further contribute to the market expansion.
The popularity of digital signage and its utilisation across diverse industries positively influence the market demand. In December 2023, Samsung Electronics Co. Ltd. expertly incorporated innovative signage solutions in Vatican City by adding four high-precision LED screens.
Combined with acoustic technologies that produce incredibly clear sound, the technology makes it easy for visitors to hear and see commencing events in premium quality. Samsung's cutting-edge technology makes events accessible to guests and transforms any area into an immersive experience with vibrant colours, sharp visual clarity, and dynamic content.
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Market Analysis by Component, Type, Technology, Location, Application, and Region:
- The market, on the basis of component, can be divided into hardware, software, service.
- Based on type, the market can be divided into kiosks, video screen, digital poster, transparent LED screen, and video walls, among others.
- On the basis of technology, the market is divided into LCD, projection, LED, and media players.
- The various location for signage includes outdoor and indoor.
- Based on application, the market can be divided into entertainment, education, healthcare, transport, hospitality, retail, and BFSI, among others.
- The major regional markets for digital signage include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Key Findings of the Report:
- The increased spending on marketing and advertising by businesses across different industry verticals to gain consumer attention and showcase products and services supports the market demand. According to reports, the market and advertising spending are expected to increase by 3.9% in the coming years.
- Technological advancements in display technologies such as QLED (Quantum Dot Light Emitting Diode) technology and flexible and microLED display technologies increase luminosity and provide a wide colour gamut to enhance brightness, colour accuracy, and improved performance over traditional LED.
- With the improvement in AR and VR technologies, digital signage is gaining popularity as a more adaptable, dynamic, and cost-effective business solution. Additionally, digital signage has been intensively used for the advertisement of smart city projects to inform consumers about the offerings and initiatives.
- Due to consumer focus on sustainability, enterprises are opting for eco-friendly materials such as rigid paper boards, paper-based backlit films, transparent fabrics, and others, which further the digital signage market expansion.
Key Offerings of the Report:
- The EMR report gives an overview of the global digital signage market for the periods (2018-2023) and (2024-2032).
- The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the component, type, technology, location, application and regions of North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
- The report analyses the market dynamics, covering the key demand and price indicators in the market, along with an assessment of the SWOT and Porter’s Five Forces models.
The major players in the global digital signage market are NEC Corporation, LG Electronics, Inc., Samsung Electronics Co. Ltd, Panasonic Corporation, Sony Corporation, and Planar Systems, Inc., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
Key Highlights of the Report
| REPORT FEATURES |
DETAILS |
| Base Year |
2023 |
| Historical Period |
2018-2023 |
| Forecast Period |
2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
- Component
- Type
- Technology
- Location
- Application
- Region
|
| Breakup by Component |
- Hardware
- Software
- Service
|
| Breakup by Type |
- Kiosks
- Video Screen
- Digital Poster
- Transparent LED Screen
- Video Walls
- Others
|
| Breakup by Technology |
- LCD
- Projection
- LED
- Media Players
|
| Breakup by Location |
|
| Breakup by Application |
- Entertainment
- Education
- Healthcare
- Transport
- Hospitality
- Retail
- BFSI
- Others
|
| Breakup by Region |
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
|
| Market Dynamics |
- SWOT Analysis
- Porter's Five Forces Analysis
- Key Indicators for Demand
- Key Indicators for Price
|
| Competitive Landscape |
- Market Structure
- Company Profiles
- Company Overview
- Product Portfolio
- Demographic Reach and Achievements
- Certifications
|
| Companies Covered |
- NEC Corporation
- LG Electronics, Inc.
- Samsung Electronics Co. Ltd
- Panasonic Corporation
- Sony Corporation
- Planar Systems, Inc.
- Others
|
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