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Global Digital Signage Market: By Component: Hardware, Software, Service; By Type: Kiosks, Video Screen, Digital Poster, Transparent LED Screen, Video Walls; By Technology; By Location; By Application; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamics; Competitive Landscape; Industry Events and Developments

Global Digital Signage Market Outlook

The global digital signage market attained USD 21 billion in 2020. The global digital signage market is expected to grow at a CAGR of 8% in the forecast period of 2023-2028 to attain USD 33 billion by 2026.

 

Global Digital Signage Market

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Demand for Displays in Commercial Advertisement to Aid the Market Growth of Digital Signage

The market for digital signage is predicted to grow in the Asia Pacific region at the highest rate. The high growth rate in this region is primarily attributed to the growing developments in infrastructure, increasing space in retail, and increasing commercial usage of digital signage, mainly for advertisement and marketing. The market is driven by increasing technological advancements in display products and the rise in commercial demand for advertisements and content creation. Rapidly developing infrastructure in the emerging countries and the growing demand for 4K and 8K displays is also developing the market forward.

 

Digital Signage: Market Segmentation

Digital signage refers to digital displays based on technologies such as LCD, OLED, and LED that are used for showing information, advertising, and other relevant content using digital signs and symbols. Digital signage systems deliver customised media playlists to one or customers developed using content creation software.

 

Global Digital Signage Market by Application

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The market is divided on the basis of component into:

  • Hardware
  • Software
  • Service

The market is categorized on the basis of type into:

  • Kiosks
  • Video Screen
  • Digital Poster
  • Transparent LED Screen
  • Video Walls
  • Others

The market is segregated on the basis of technology into:

  • LCD
  • Projection
  • LED
  • Media Players

In terms of location, the market is segmented into:

  • Outdoor
  • Indoor

The market is segregated on the basis of application into:

  • Entertainment 
  • Education
  • Healthcare 
  • Transport
  • Hospitality
  • Retail
  • BFSI
  • Others

The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Global Digital Signage Market by Region

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Digitalisation of Market to Aid the Market Growth of Digital Signage

The demand for 4K and 8K displays is pushing the growth of the digital signage market with advanced features, such as sharp pictures, resolution, and enhanced motion portrayal. Due to the demand for an overall connected experience and changing shopping behaviours thanks to the internet, retailers are moving towards displaying the relevant real-time data-driven insights to improve business efficiency. This paradigm shift is driving the market for digital signages. Furthermore, traditional stores are evolving into smart stores to better maintain their customer base and to attract new customers using digital signage and smart signage. This is expected to drive the market in the forecast period as well. Public transports, malls, new commercial buildings, especially due to rapid urbanisation in developing countries, are driving the market for public signage. Furthermore, travel information, tourism, and education are finding new potential markets for digital signage systems.

 

Key Industry Players in the Global Digital Signage Market

The report gives a detailed analysis of the following key players in the global digital signage market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • NEC Corporation
  • LG Electronics, Inc.
  • Samsung Electronics Co. Ltd
  • Panasonic Corporation
  • Sony Corporation
  • Planar Systems, Inc. 
  • Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

 

REPORT FEATURES DETAILS
Base Year 2022
Historical Period 2018-2022
Forecast Period 2023-2028
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Component, Type, Technology, Location, Application, Region
Breakup by Component Hardware, Software, Service
Breakup by Type Kiosks, Video Screen, Digital Poster, Transparent LED Screen, Video Walls, Others
Breakup by Technology LCD, Projection, LED, Media Players
Breakup by Location Outdoor, Indoor
Breakup by Application Entertainment, Education, Healthcare, Transport, Hospitality, Retail, BFSI, Others
Breakup by Region North America, Latin America, Europe, Middle East and Africa, Asia Pacific
Market Dynamics SWOT, Porter's Five Forces, Key Indicators for Price and Demand
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered NEC Corporation, LG Electronics, Inc., Samsung Electronics Co. Ltd, Panasonic Corporation, Sony Corporation, Planar Systems, Inc., Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Digital Signage Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Digital Signage Historical Market (2018-2022) 
    8.3    Global Digital Signage Market Forecast (2023-2028)
    8.4    Global Digital Signage Market by Component
        8.4.1    Hardware
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2018-2022)
            8.4.1.3    Forecast Trend (2023-2028)
        8.4.2    Software
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2018-2022)
            8.4.2.3    Forecast Trend (2023-2028)
        8.4.3    Service
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2018-2022)
            8.4.3.3    Forecast Trend (2023-2028)
    8.5    Global Digital Signage Market by Type
        8.5.1    Kiosks
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2018-2022)
            8.5.1.3    Forecast Trend (2023-2028)
        8.5.2    Video Screen
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2018-2022)
            8.5.2.3    Forecast Trend (2023-2028)
        8.5.3    Digital Poster
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2018-2022)
            8.5.3.3    Forecast Trend (2023-2028)
        8.5.4    Transparent LED Screen
            8.5.4.1    Market Share
            8.5.4.2    Historical Trend (2018-2022)
            8.5.4.3    Forecast Trend (2023-2028)
        8.5.5    Video Walls
            8.5.5.1    Market Share
            8.5.5.2    Historical Trend (2018-2022)
            8.5.5.3    Forecast Trend (2023-2028)
        8.5.6    Others
    8.6    Global Digital Signage Market by Technology
        8.6.1    LCD
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2018-2022)
            8.6.1.3    Forecast Trend (2023-2028)
        8.6.2    Projection
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2018-2022)
            8.6.2.3    Forecast Trend (2023-2028)
        8.6.3    LED
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2018-2022)
            8.6.3.3    Forecast Trend (2023-2028)
        8.6.4    Media Players
            8.6.4.1    Market Share
            8.6.4.2    Historical Trend (2018-2022)
            8.6.4.3    Forecast Trend (2023-2028)
    8.7    Global Digital Signage Market by Location
        8.7.1    Outdoor
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2018-2022)
            8.7.1.3    Forecast Trend (2023-2028)
        8.7.2    Indoor
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2018-2022)
            8.7.2.3    Forecast Trend (2023-2028)
    8.8    Global Digital Signage Market by Application
        8.8.1    Entertainment 
            8.8.1.1    Market Share
            8.8.1.2    Historical Trend (2018-2022)
            8.8.1.3    Forecast Trend (2023-2028)
        8.8.2    Education
            8.8.2.1    Market Share
            8.8.2.2    Historical Trend (2018-2022)
            8.8.2.3    Forecast Trend (2023-2028)
        8.8.3    Healthcare 
            8.8.3.1    Market Share
            8.8.3.2    Historical Trend (2018-2022)
            8.8.3.3    Forecast Trend (2023-2028)
        8.8.4    Transport
            8.8.4.1    Market Share
            8.8.4.2    Historical Trend (2018-2022)
            8.8.4.3    Forecast Trend (2023-2028)
        8.8.5    Hospitality
            8.8.5.1    Market Share
            8.8.5.2    Historical Trend (2018-2022)
            8.8.5.3    Forecast Trend (2023-2028)
        8.8.6    Retail
            8.8.6.1    Market Share
            8.8.6.2    Historical Trend (2018-2022)
            8.8.6.3    Forecast Trend (2023-2028)
        8.8.7    BFSI
            8.8.7.1    Market Share
            8.8.7.2    Historical Trend (2018-2022)
            8.8.7.3    Forecast Trend (2023-2028)
        8.8.8    Others
    8.9    Global Digital Signage Market by Region
        8.9.1    North America
            8.9.1.1    Market Share
            8.9.1.2    Historical Trend (2018-2022) 
            8.9.1.3    Forecast Trend (2023-2028)
        8.9.2    Europe
            8.9.2.1    Market Share
            8.9.2.2    Historical Trend (2018-2022) 
            8.9.2.3    Forecast Trend (2023-2028)
        8.9.3    Asia Pacific
            8.9.3.1    Market Share
            8.9.3.2    Historical Trend (2018-2022) 
            8.9.3.3    Forecast Trend (2023-2028)
        8.9.4    Latin America
            8.9.4.1    Market Share
            8.9.4.2    Historical Trend (2018-2022) 
            8.9.4.3    Forecast Trend (2023-2028)
        8.9.5    Middle East and Africa
            8.9.5.1    Market Share
            8.9.5.2    Historical Trend (2018-2022) 
            8.9.5.3    Forecast Trend (2023-2028) 
9    North America Digital Signage Market Analysis
    9.1    United States of America 
        9.1.1    Market Share
        9.1.2    Historical Trend (2018-2022) 
        9.1.3    Forecast Trend (2023-2028)
    9.2    Canada
        9.2.1    Market Share
        9.2.2    Historical Trend (2018-2022) 
        9.2.3    Forecast Trend (2023-2028)
10    Europe Digital Signage Market Analysis
    10.1    United Kingdom
        10.1.1    Market Share
        10.1.2    Historical Trend (2018-2022) 
        10.1.3    Forecast Trend (2023-2028)
    10.2    Germany
        10.2.1    Market Share
        10.2.2    Historical Trend (2018-2022) 
        10.2.3    Forecast Trend (2023-2028)
    10.3    France
        10.3.1    Market Share
        10.3.2    Historical Trend (2018-2022) 
        10.3.3    Forecast Trend (2023-2028)
    10.4    Italy
        10.4.1    Market Share
        10.4.2    Historical Trend (2018-2022) 
        10.4.3    Forecast Trend (2023-2028)
    10.5    Others
11    Asia Pacific Digital Signage Market Analysis
    11.1    China
        11.1.1    Market Share
        11.1.2    Historical Trend (2018-2022) 
        11.1.3    Forecast Trend (2023-2028)
    11.2    Japan
        11.2.1    Market Share
        11.2.2    Historical Trend (2018-2022) 
        11.2.3    Forecast Trend (2023-2028)
    11.3    India
        11.3.1    Market Share
        11.3.2    Historical Trend (2018-2022) 
        11.3.3    Forecast Trend (2023-2028)
    11.4    ASEAN
        11.4.1    Market Share
        11.4.2    Historical Trend (2018-2022) 
        11.4.3    Forecast Trend (2023-2028)
    11.5    Australia
        11.5.1    Market Share
        11.5.2    Historical Trend (2018-2022) 
        11.5.3    Forecast Trend (2023-2028)
    11.6    Others
12    Latin America Digital Signage Market Analysis
    12.1    Brazil
        12.1.1    Market Share
        12.1.2    Historical Trend (2018-2022) 
        12.1.3    Forecast Trend (2023-2028)
    12.2    Argentina
        12.2.1    Market Share
        12.2.2    Historical Trend (2018-2022) 
        12.2.3    Forecast Trend (2023-2028)
    12.3    Mexico
        12.3.1    Market Share
        12.3.2    Historical Trend (2018-2022) 
        12.3.3    Forecast Trend (2023-2028)
    12.4    Others
13    Middle East and Africa Digital  Signage Market Analysis
    13.1    Saudi Arabia
        13.1.1    Market Share
        13.1.2    Historical Trend (2018-2022) 
        13.1.3    Forecast Trend (2023-2028)
    13.2    United Arab Emirates
        13.2.1    Market Share
        13.2.2    Historical Trend (2018-2022) 
        13.2.3    Forecast Trend (2023-2028)
    13.3    Nigeria
        13.3.1    Market Share
        13.3.2    Historical Trend (2018-2022) 
        13.3.3    Forecast Trend (2023-2028)
    13.4    South Africa
        13.4.1    Market Share
        13.4.2    Historical Trend (2018-2022) 
        13.4.3    Forecast Trend (2023-2028)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Value Chain Analysis
16    Competitive Landscape

    16.1    Market Structure
    16.2    Company Profiles
        16.2.1    NEC Corporation
            16.2.1.1    Company Overview
            16.2.1.2    Product Portfolio
            16.2.1.3    Demographic Reach and Achievements
            16.2.1.4    Certifications
        16.2.2    LG Electronics, Inc.
            16.2.2.1    Company Overview
            16.2.2.2    Product Portfolio
            16.2.2.3    Demographic Reach and Achievements
            16.2.2.4    Certifications
        16.2.3    Samsung Electronics Co. Ltd
            16.2.3.1    Company Overview
            16.2.3.2    Product Portfolio
            16.2.3.3    Demographic Reach and Achievements
            16.2.3.4    Certifications
        16.2.4    Panasonic Corporation
            16.2.4.1    Company Overview
            16.2.4.2    Product Portfolio
            16.2.4.3    Demographic Reach and Achievements
            16.2.4.4    Certifications
        16.2.5    Sony Corporation
            16.2.5.1    Company Overview
            16.2.5.2    Product Portfolio
            16.2.5.3    Demographic Reach and Achievements
            16.2.5.4    Certifications
        16.2.6    Planar Systems, Inc. 
            16.2.6.1    Company Overview
            16.2.6.2    Product Portfolio
            16.2.6.3    Demographic Reach and Achievements
            16.2.6.4    Certifications
        16.2.7    Others
17    Key Trends and Developments in the Market

List of Key Figures and Tables

1.    Global Digital Signage Market: Key Industry Highlights, 2018 and 2028
2.    Global Digital Signage Historical Market: Breakup by Type (USD Billion), 2018-2022
3.    Global Digital Signage Market Forecast: Breakup by Type (USD Billion), 2023-2028
4.    Global Digital Signage Historical Market: Breakup by Technology (USD Billion), 2018-2022
5.    Global Digital Signage Market Forecast: Breakup by Technology (USD Billion), 2023-2028
6.    Global Digital Signage Historical Market: Breakup by Component (USD Billion), 2018-2022
7.    Global Digital Signage Market Forecast: Breakup by Component (USD Billion), 2023-2028
8.    Global Digital Signage Historical Market: Breakup by Location (USD Billion), 2018-2022
9.    Global Digital Signage Market Forecast: Breakup by Location (USD Billion), 2023-2028
10.    Global Digital Signage Historical Market: Breakup by Application (USD Billion), 2018-2022
11.    Global Digital Signage Market Forecast: Breakup by Application (USD Billion), 2023-2028
12.    Global Digital Signage Historical Market: Breakup by Region (USD Billion), 2018-2022
13.    Global Digital Signage Market Forecast: Breakup by Region (USD Billion), 2023-2028
14.    North America Digital Signage Historical Market: Breakup by Country (USD Billion), 2018-2022
15.    North America Digital Signage Market Forecast: Breakup by Country (USD Billion), 2023-2028
16.    Europe Digital Signage Historical Market: Breakup by Country (USD Billion), 2018-2022
17.    Europe Digital Signage Market Forecast: Breakup by Country (USD Billion), 2023-2028
18.    Asia Pacific Digital Signage Historical Market: Breakup by Country (USD Billion), 2018-2022
19.    Asia Pacific Digital Signage Market Forecast: Breakup by Country (USD Billion), 2023-2028
20.    Latin America Digital Signage Historical Market: Breakup by Country (USD Billion), 2018-2022
21.    Latin America Digital Signage Market Forecast: Breakup by Country (USD Billion), 2023-2028
22.    Middle East and Africa Digital Signage Historical Market: Breakup by Country (USD Billion), 2018-2022
23.    Middle East and Africa Digital Signage Market Forecast: Breakup by Country (USD Billion), 2023-2028
24.    Global Digital Signage Market Structure

Key Questions Answered in the Report

In 2020, the global digital signage market attained a value of nearly USD 21 billion.

The market is projected to grow at a CAGR of 8% between 2023 and 2028.

The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach USD 33 billion by 2026.

The market is being driven by the growing developments in infrastructure, increasing commercial usage of digital signage, increasing technological advancements, rise in commercial demand for advertisements and content creation, and rapid urbanisation.

The demand for 4K and 8K displays and increasing space in retail are the key industry trends propelling the market's growth.

The major regions in the industry are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa with Asia Pacific accounting for the largest share in the market.

The market is divided on the basis of component into hardware, software, and service.

Kiosks, video screen, digital poster, transparent LED screen, and video walls, among others are the types in the market.

The market is segregated on the basis of technology into LCD, projection, LED, and media players.

In terms of location, the market is segmented into outdoor and indoor.

The applications include entertainment, education, healthcare, transport, hospitality, retail, and BFSI, among others.

The major players in the industry are NEC Corporation, LG Electronics, Inc., Samsung Electronics Co. Ltd, Panasonic Corporation, Sony Corporation, and Planar Systems, Inc., among others.

Analyst Review

The global digital signage market attained a value of nearly USD 21 billion in 2020, driven by the rising demand for 4K and 8K displays. Aided by growing developments in infrastructure and increasing commercial usage of digital signage, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 8%.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. The market is divided on the basis of component into hardware, software, and service. Kiosks, video screen, digital poster, transparent LED screen, and video walls, among others are the types in the market. The market is segregated on the basis of technology into LCD, projection, LED, and media players. In terms of location, the market is segmented into outdoor and indoor. The applications include entertainment, education, healthcare, transport, hospitality, retail, and BFSI, among others. The major regional markets for digital signage market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include NEC Corporation, LG Electronics, Inc., Samsung Electronics Co. Ltd, Panasonic Corporation, Sony Corporation, and Planar Systems, Inc., among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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