Amid Ukraine-Russia crisis, our analysts and industry experts are closely monitoring the markets and working hard to identify, gather and timely deliver analysis of the impact of the situation and the impact that it has on various markets. All our reports are updated with the latest impact on the market before being sent out to our customers.
The rapid digitisation of the retail sector is contributing significantly to the market growth. Retailers are increasingly using geofencing to increase their sales and promote their products by pushing personalised notifications to consumers. Moreover, automotive retailers use geofencing to track and monitor potential buyers during test driving in order to avoid theft. The emergence of small and medium-sized enterprises is increasing the use of geofencing, as they use location-based marketing to expand their presence in the industry. This is also boosting the market growth. The Asia Pacific region is witnessing robust growth owing to rapid digitisation and the presence of a large market in the area. Moreover, various favourable government initiatives are promoting the deployment of technology in businesses. The market growth is strengthening, hence contributing to the overall industry growth.
Google LLC (NASDAQ: GOOGL), one of the leading players in the market, confirmed that it would make changes for Android users to opt-out of advertisement tracking by not giving developers access to the user’s Advertising ID in June 2021. The company will offer an alternate method for analytics and fraud prevention that does not use Advertising ID, and the app will not be able to collect the identifier if the user has opted out. The company attempts to balance consumer privacy while maintaining personalisation in advertising. The change will begin in late 2021 for Android 12 and in early 2022 for all devices that support Google Play Services. This would enable marketers to target interested and specific consumers. Such initiatives by major companies are expected to augment the market growth for geofencing in the forecast period.
Market Analysis by Component, Service, Type, Connectivity Technology, Organisation Type, and Region:
Key Findings of the Report:
Key Offerings of the Report:
The major players in the global market for geofencing are Google LLC, Apple Inc, IBM Corporation, Microsoft Corporation, and Bluedot Industries Pty. Ltd., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
Expert Market Research (EMR) is a leading market research and business intelligence company, ensuring its clients remain at the vanguard of their industries by providing them with exhaustive and actionable market data through its syndicated and custom market reports, covering over 15 major industry domains. The company's expansive and ever-growing database of reports, which are constantly updated, includes reports from industry verticals like chemicals and materials, food and beverages, energy and mining, technology and media, consumer goods, pharmaceuticals, agriculture, and packaging.
EMR leverages its state-of-the-art technological and analytical tools, along with the expertise of its highly skilled team of over 100 analysts and more than 3000 consultants, to help its clients, ranging from Fortune 1000 companies to small and medium sized enterprises, easily grasp the expansive industry data and help them in formulating market and business strategies, which ensure that they remain ahead of the curve.
Expert Market Research
US & Canada Phone no: +1-415-325-5166
UK Phone no: +44-702-402-5790
*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.
We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.
We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.
We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.
Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.