As the novel coronavirus (COVID-19) continues to spread across the world, our analysts are constantly tracking the impact of this rapidly evolving situation on the markets and the consumer purchase behaviours. Thus, our latest estimates and analysis about the current market trends and forecast will exhaustively reflect the effects of this emerging pandemic.
Kombucha tea has seen the fastest growth among any functional beverages in the past few years. The primary reason for the robust growth of the kombucha tea market has been its numerous health benefits combined with a rising demand among health-conscious consumers, and an increasing disposable income. The health benefits of the drink, which ranges from helping in the detoxification of the body and maintaining a healthy metabolism to contributing to the strengthening of the immune system, has earned it the moniker of the ‘tea of immortality’.
Kombucha, which is also often called tea mushroom, is made by fermenting tea and sugar with SCOBY (Symbiotic Culture of Bacteria and Yeast). The resulting drink is somewhat alcoholic and has a slight vinegar-like taste. The functional beverage derives its name from the Japanese language and is said to have originated in China. While traditionally consumed in China and Japan, it became commercially available widely thanks to GT’s Living Food, which was the first company in the US to produce Kombucha for commercial purposes. Even today the company accounts for half the US kombucha market by value. While the initial resurgence of kombucha tea was led by the western markets, in countries which had not historically consumed the drink, however, in the recent years there has been a growing demand in emerging markets like Middle East, Eastern Europe, and South East Asia, among others. Driven by a rise in urbanisation and increasing disposable incomes among consumers, Latin America and Asia Pacific regions are the fastest growing markets for the tea.
Along with retail stores and supermarkets, kombucha is increasingly becoming an option which is widely available in cafes and restaurants in both mature and emerging markets. In August 2018, Starbucks, the coffee chain giant, announced that it will soon start offering six varieties of kombucha under its juice brand, Evolution. While it is not yet being sold in Starbucks stores, the company expects the beverage to be seen as a healthy alternative to its usual sugar drinks like Frappuccino. This step is driven by large sections of consumers seeking healthier alternatives to the sugar-loaded beverages available.
Market Analysis by Types, Flavours, Distribution Channels and Regions:
Key Findings of the Report:
Key Offerings of the Report:
GT’s Living Foods, Brew Dr. Kombucha, LLC, Kevita, Inc, Remedy Kombucha Pty Ltd., Carpe Diem, Humm Kombucha, LLC, Kombucha Wonder Drink, Reeds, Inc., Equinox Kombucha, and others are the major players in the global kombucha market analyzed by EMR. The report by EMR provides a detailed insight into the market share, capacity and latest developments like plant turnarounds, expansions of capacity, and mergers and acquisitions of these key players.
Expert Market Research (EMR) is a leading market research and business intelligence company, ensuring its clients remain at the vanguard of their industries by providing them with exhaustive and actionable market data through its syndicated and custom market reports, covering over 15 major industry domains. The company's expansive and ever-growing database of reports, which are constantly updated, includes reports from industry verticals like chemicals and materials, food and beverages, energy and mining, technology and media, consumer goods, pharmaceuticals, agriculture, and packaging.
EMR leverages its state-of-the-art technological and analytical tools, along with the expertise of its highly skilled team of over a 100 analysts and more than 3000 consultants, to help its clients, ranging from Fortune 1000 companies to small and medium sized enterprises, easily grasp the expansive industry data and help them in formulating market and business strategies, which ensure that they remain ahead of the curve.
Expert Market Research
US & Canada Phone no: +1-415-325-5166
UK Phone no: +44-702-402-5790
*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.
We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.
We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.
We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.
Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.