The global mobile advertising market is being fuelled by the exponential increase in the number of smartphone and internet users worldwide. Mobile advertising, a cost-effective promotional approach, leverages smartphones, tablets, and laptops to reach audiences through methods such as SMS offers, email campaigns, in-app ads, social media stories, and website banners. This advertising form taps into various interactive channels to disseminate brand information and provide personalised information via internet connectivity.
The pervasive use of smartphones has transformed user engagement, offering a broad spectrum of internet services and activities, including shopping and social networking. The continuous technological advancement simplifies mobile purchasing, and the market is anticipated to witness substantial growth in the forecast period due to increasing smartphone usage for app browsing and service access.
The key market players offer innovative mobile advertising platforms that help simplify campaign management and support advertisers to enhance their reach and optimise search campaigns. In February 2022, Google, a subsidiary of Alphabet Inc (NASDAQ: GOOGL), launched an improved version of Search Ads 360, a comprehensive Google Ads management solution. The platform provides users with more administration choices, offers a simplified interface, and supports advanced search engine features and campaign types to provide advertisers with a convenient and easier way to build campaigns across different advertising platforms, including mobiles.
Various companies are also leveraging the benefits of mobile advertising platforms to enhance their revenue and improve their reach to new users. In 2022, Daily Yoga formed a strategic partnership with AppLovin (NASDAQ: APP) to promote its brand through the latter's Appdiscovery platform. The collaboration was aimed at optimising the valuable funnel event subscriptions in the face of iOS challenges. The partnership intended to help Daily Yoga overcome the obstacles of iOS and leverage AppLovin's expertise in promoting brands effectively in order to reach a wider audience and strengthen its position in the market.
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The major players in the global mobile advertising market are Facebook, Inc., Alphabet, Inc., Microsoft Corporation, Twitter, Inc., InMobi PTE Ltd., and Amobee, Inc., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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