Press Release

Global Mobile Advertising Market to Reach Nearly USD 616.54 Billion by 2032, Aided by the Increasing Smartphone and Internet Penetration

Global Mobile Advertising Market

According to a new report by EMR titled, ‘Global Mobile Advertising Market Report and Forecast 2024-2032’, the market stood at a value of around USD 218.90 billion in 2023. It is projected to expand at a CAGR of 12.2% during 2024-2032, to reach USD 616.54 billion by 2032.

The global mobile advertising market is being fuelled by the exponential increase in the number of smartphone and internet users worldwide. Mobile advertising, a cost-effective promotional approach, leverages smartphones, tablets, and laptops to reach audiences through methods such as SMS offers, email campaigns, in-app ads, social media stories, and website banners. This advertising form taps into various interactive channels to disseminate brand information and provide personalised information via internet connectivity.


The pervasive use of smartphones has transformed user engagement, offering a broad spectrum of internet services and activities, including shopping and social networking. The continuous technological advancement simplifies mobile purchasing, and the market is anticipated to witness substantial growth in the forecast period due to increasing smartphone usage for app browsing and service access.


The key market players offer innovative mobile advertising platforms that help simplify campaign management and support advertisers to enhance their reach and optimise search campaigns. In February 2022, Google, a subsidiary of Alphabet Inc (NASDAQ: GOOGL), launched an improved version of Search Ads 360, a comprehensive Google Ads management solution. The platform provides users with more administration choices, offers a simplified interface, and supports advanced search engine features and campaign types to provide advertisers with a convenient and easier way to build campaigns across different advertising platforms, including mobiles.


Various companies are also leveraging the benefits of mobile advertising platforms to enhance their revenue and improve their reach to new users. In 2022, Daily Yoga  formed a strategic partnership with AppLovin (NASDAQ: APP)  to promote its brand through the latter's Appdiscovery platform. The collaboration was aimed at optimising the valuable funnel event subscriptions in the face of iOS challenges. The partnership intended to help Daily Yoga overcome the obstacles of iOS and leverage AppLovin's expertise in promoting brands effectively in order to reach a wider audience and strengthen its position in the market.


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Market Breakup by Platform, Distribution Channel, End Use, and Region:

  • The market, based on platform, is segmented into video, social media, website, push notifications, display, SMS and e-mail, and in-app, among others.
  • On the basis of distribution channels, the market is divided into affiliate marketing, omni-channel marketing, social media marketing, and content marketing, among others.
  • Based on end use, the market is categorised into BFSI, arts and entertainment, hobbies and interests, technology and computing, fashion and style, travel, healthcare, and automotive, among others.
  • Region-wise, the global market for mobile advertising can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.


Key Findings of the Report:

  • The global market for mobile advertising is being driven by the increasing global expenditure on travelling, prompting travel and tourism companies to use mobile advertising channels to reach more customers and promote tourism destinations.
  • The market is driven by increasing smartphone and internet penetration and a growing demand for e-books, music, and social media apps, globally.
  • The increasing usage of location-based technology to provide location-specific, personalised, data-driven and relevant ads through notifications on smartphones or tablets is further fuelling the market demand.


Key Offerings of the Report:

  • The EMR report gives an overview of the global market for mobile advertising for the periods (2018-2023) and (2024-2032).
  • The report also offers historical (2018-2023) and forecast (2024-2032) market information for the platform, distribution channels, end uses, and major regions of mobile advertising.
  • The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.


The major players in the global mobile advertising market are Facebook, Inc., Alphabet, Inc., Microsoft Corporation, Twitter, Inc., InMobi PTE Ltd., and Amobee, Inc., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.


Key Highlights of the Report:

Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Platform
  • Distribution Channel
  • End Use
  • Region
Breakup by Platform
  • Video
  • Social Media
  • Website
  • Push Notifications
  • Display
  • SMS and E-mail
  • In-App
  • Others
Breakup by Distribution Channel
  • Affiliate Marketing
  • Omni-channel Marketing
  • Social Media Marketing
  • Content Marketing
  • Others
Breakup by End Use
  • BFSI
  • Arts and Entertainment
  • Hobbies and Interest
  • Technology and Computing
  • Fashion and Style
  • Travel
  • Healthcare
  • Automotive
  • Others
Breakup by Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Facebook, Inc.
  • Alphabet, Inc.
  • Microsoft Corporation
  • Twitter, Inc.
  • InMobi PTE Ltd.
  • Amobee, Inc.
  • Others


About Us:

Expert Market Research (EMR) is a leading market research and business intelligence company, ensuring its clients remain at the vanguard of their industries by providing them with exhaustive and actionable market data through its syndicated and custom market reports, covering over 15 major industry domains. The company's expansive and ever-growing database of reports, which are constantly updated, includes reports from industry verticals like chemicals and materials, food and beverages, energy and mining, technology and media, consumer goods, pharmaceuticals, agriculture, and packaging.


EMR leverages its state-of-the-art technological and analytical tools, along with the expertise of its highly skilled team of over a 100 analysts and more than 3000 consultants, to help its clients, ranging from Fortune 1000 companies to small and medium sized enterprises, easily grasp the expansive industry data and help them in formulating market and business strategies, which ensure that they remain ahead of the curve.


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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

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