Press Release
Press Release
All industries with a digital presence have the opportunity to gain valuable customer insights through product analytics. Sectors such as business-to-business, consumer technology, e-commerce, financial technology, and media, among others, are increasingly adopting product analytics tools and services. These solutions allow companies across industries to better understand how users interact with their digital offerings.
With data-driven insights into the customer experience, firms can make informed decisions to improve products, maximise conversions, and tailor services to end-user needs. As more businesses leverage analytics to optimise operations and grow revenues, the product analytics market growth is anticipated to surge in the forecast period.
The surging demand for product analytics services presents opportunities for startup businesses due to the advantages these solutions provide. Analytics can help reduce costs and increase flexibility, empowering companies to quickly adapt. As customers increasingly expect personalised, data-driven experiences, the need for product analytics solutions and services is growing. Startups offering these services can meet this demand and help other businesses understand user behaviour and make informed decisions to improve products, enhance customer experiences, and boost outcomes.
In April 2023, Siemens Digital Industries Software and International Business Machines Corporation (NYSE: IBM) announced the expansion of their long-standing partnership through a collaboration to develop an integrated software solution combining their respective product portfolios. The solution aims to integrate systems engineering, service lifecycle management, and asset management offerings. The new combined suite, based on SysML v1 standards, is designed as an integrated engineering software package. It is anticipated to facilitate traceability and sustainable product development through a digital thread. This digital thread seeks to link mechanical, electrical, electronics, and software design and implementation processes.
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The major players in the product analytics market are Google LLC, International Business Machines Corporation, Amplitude, Salesforce.com, Inc., Mixpanel Inc., Piwik PRO GmbH, Heap, Inc., Pendo.io, Inc., Adobe Inc., Oracle Corporation, and Plytix.com ApS, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Mode |
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Breakup by Component |
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Breakup by Deployment Mode |
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Breakup by Organization Size |
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Breakup by Application |
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Breakup by End Use |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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