Global Soap Market to Grow at a CAGR of 4.8% During 2024-2032, Aided by the Growing Demand for Organic Bath and Body Soaps

The global soap market is witnessing growth due to rising awareness among consumers about health and hygiene. According to the United Nations, the world population is projected to reach 8.5 billion in 2030. By 2050, it is estimated to reach 9.7 billion. With rising communicable diseases, domestic and international regulations are encouraging individuals to wash their hands with soap and water frequently, to avoid disease transmission and ensure safety.

Consumers are seeking paraben-free soaps that promote skin health and cleanliness. The changing consumer preferences are supporting the demand for herbal soaps infused with natural fragrance, oils, and ingredients like neem and cocoa butter. Increasing demand for organic and chemical-free soaps is expected to contribute to the market growth.

Fig: Global Population Forecast, in Billion

The demand for bath and body soaps within the market is significant. This segment includes a variety of products such as bar soaps, body washes, shower gels, and liquid soaps tailored for bathing and body care. There is a rising preference for body care products that are not only effective in cleaning but also offer additional benefits like moisturising, fragrance, and therapeutic properties. There is also an increasing awareness of eco-friendly and sustainable products, leading to a rise in demand for organic and natural body soaps.

The market is expected to benefit from increasing consumer preference for online shopping and the availability of a range of products on online channels. For example, disinfectant soaps are widely available on e-commerce platforms like Amazon (NASDAQ: AMZN).

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Market Breakup by Type, Form, Product, Application, Distribution Channel, and Region:

• The market is segmented based on type into bath and body soaps, kitchen soaps, and laundry soaps.

• Based on form, the market can be divided into solid and liquid.

• Based on product, the market is bifurcated into fragrant and non-fragrant.

• By application, the market is divided into household and commercial.

• Based on distribution channel, the market is classified into hypermarkets and supermarkets, convenience stores, and online, among others.

• Region-wise, the global market for soap can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

• The global soap market is being driven by increasing health and hygiene-consciousness. With strong guidelines from international and domestic organisations to prevent the spread of communicable diseases like COVID-19, the demand for soap is likely to increase.

• The availability of a wide range of options, including fragrant, non-fragrant, herbal, and m oisturising soaps (infused with cocoa butter and shea butter) at different price points adds to the overall demand.

• The rising disposable incomes and growing influence of social media favour the growth of the market.

• Changing consumer preferences are contributing to the demand for organic and chemical-free soaps. Consumers are opting for paraben-free soaps that not only clean effectively but also improve skin health.

Key Offerings of the Report:

• The EMR report gives an overview of the global market for soap for the periods (2018-2023) and (2024-2032).

• The report also offers historical (2018-2023) and forecast (2024-2032) market information for the type, form, product, application, distribution channel, and major regions of soap market.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the global soap market are The Procter & Gamble Company, Unilever PLC, Henkel AG & Co. KGaA, Church & Dwight Co., Inc., Colgate-Palmolive Company, Nice Group, Reckitt Benckiser Group Plc, Ecolab Inc, ITC Limited, and Johnson & Johnson Services Inc, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

Key Highlights of the Report

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