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Soap Market

Global Soap Market Size, Share, Trends, Growth, Report: By Type: Bath and Body Soaps, Kitchen Soaps, Laundry Soaps; By Form: Solid, Liquid; By Product: Fragrant, Non-Fragrant; By Application: Household, Commercial; By Distribution Channels: Hypermarkets and Supermarkets, Others; Regional Analysis; Competitive Landscape; 2024-2032

Global Soap Market Size

The global soap market is projected to expand at a CAGR of 4.8% during 2024-2032. Washing hands with soap is recommended for good health and protection from various types of infections. Over the last few years, there has been a greater emphasis on effective handwashing. Asia, North America, and Europe are likely to be key markets.

 

Soap is a cleaning agent that has been used for centuries. It is typically manufactured in a chemical process that combines an alkali, like sodium hydroxide (commonly known as lye), with fats or oils. This process is called saponification. The fats or oils could be from animal or vegetable sources, and they react with the alkali to form soap and glycerol.

 

Soap cleans by acting as an emulsifier. It allows oil and water to mix, so greasy grime can be removed during rinsing. They are made from natural ingredients like plant oils (coconut, vegetable, palm, pine) or acids derived from animal fat and are typically alkaline in nature, which can affect their suitability for different skin types or uses.

 

soap market

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Soap Industry Segmentation

By type, the market is divided into:

  • Bath and Body Soaps
  • Kitchen Soaps
  • Laundry Soaps

 

The demand for bath and body soaps within the market is substantial and growing. This segment includes a variety of products such as bar soaps, body washes, shower gels, and liquid soaps tailored for bathing and body care. There is a rising preference for body care products that are not only effective in cleaning but also offer additional benefits like moisturising, fragrance, and therapeutic properties. There is also an increasing awareness of eco-friendly and sustainable products, leading to a rise in demand for organic and natural body soaps.

 

The COVID-19 pandemic has significantly influenced the market, with heightened awareness of hygiene and cleanliness driving increased demand for cleaning and hand care products, including bath and body soaps.

 

By form, the market is classified into:

  • Solid
  • Liquid

 

Solid soaps occupy a significant soap market share. Solid variants of soap, traditionally in the form of bar, have been a mainstay in the market for a long time due to their effectiveness, affordability, and ease of use. Solid soaps continue to dominate the market because of their traditional use and wide availability, including as bars, flakes, and powders. This variety, combined with different shapes and formulations, makes solid soap appealing to a broad consumer base.

 

One of the key reasons driving the popularity of solid soaps is its cost-effectiveness. Bar soaps are generally less expensive than their liquid counterparts and do not require additional packaging like bottles or dispensers, which appeals to budget-conscious consumers.

 

soap market by segments

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By product, the market is segmented into:

  • Fragrant
  • Non-Fragrant

 

The demand for scented/fragrant soaps has been higher compared to its counterpart. This segment caters to consumers who value sensory experience and personal preference in scents. Fragrant soaps come in a wide variety of aromas, from floral and fruity to herbal and musky, appealing to diverse consumer choices. The popularity of fragrant soaps is driven by the desire for personal indulgence, the therapeutic effects of different fragrances, and the role of soap as a part of personal grooming routines.

 

Non-fragrant soaps are likely to appeal to consumers with sensitive skin or to those allergic to fragrances, as well as those who prefer more natural or minimalistic products. The non-fragrant bar soap market growth can be attributed to factors like rising awareness of skin health and the increasing popularity of natural and chemical-free products.

 

By application, the market is divided into:

  • Household
  • Commercial

 

The demand for soap in households is significant and is driven by its essential role in maintaining hygiene and cleanliness. In households, soap is used for a variety of purposes including hand washing, body cleansing, dishwashing, and laundry. The increasing awareness about personal and household hygiene, especially after the COVID-19 outbreak, has further heightened this demand. Additionally, the availability and accessibility of a wide range of soap products have contributed to its steady use in households.

 

Furthermore, the demand for soap in commercial settings is driven by the necessity for high standards of cleanliness and sanitation in such environments, particularly in the healthcare and food service industries. The increased focus on hygiene due to public health concerns has further enhanced the importance of soap in the commercial sector.

 

By distribution channel, the market is classified into:

  • Hypermarkets and Supermarkets
  • Convenience Store
  • Online
  • Others

 

Convenience stores, often located in easily accessible areas, provide quick shopping options for customers. These stores are a popular choice for buying cleaning and personal care products due to their ability to cater to customer demands for everyday item, including soaps.

 

This segment caters to immediate or urgent consumer needs, offering a range of options from basic fragrant soaps to premium brands. Convenience stores are especially significant in areas where larger supermarkets or speciality stores are not readily available.

 

soap market by region

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By region, the market is segmented into:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

 

Soap Market Analysis

The market likely to be driven by the need to maintain cleanliness and hygiene

Soaps are vital to maintaining hygiene and cleanliness. Washing hands with water and soap offers effective protection against several infectious diseases; in fact, handwashing with water and soap is more effective than alcohol-based sanitisers. Such protection offered by soaps is expected to be the key market driver. There are different types of soaps available on the market that are suited to different types of requirements and needs.

 

Availability of a range of products, from basic to premium soaps, to address specific customer needs adds to the market value

Glycerine is an element of fat or oil. Handmade soaps contain glycerine, which is the result of the chemical reaction that occurs in the soap-making process. Often, several soaps are marketed as glycerine soaps; at the same time, glycerine is deliberately removed by soap producers to sell the soap for cosmetic or moisturising purposes.

 

Transparent soaps are made employing the hot process method. Alcohol is generally used to make the soap transparent. Sugar syrup (sugar in distilled water) may be used as an alternative to alcohol but is not as effective. Several manufacturers use ready-made soap bases to manufacture transparent soaps.

 

The process of manufacturing liquid soap is slightly more intricate than that of producing soap bars. While the hot process method is used, soap assumes liquid form because of a distinct dye (potassium hydroxide) employed in the manufacturing process, and also due to the addition of more water. Liquid hand soap is commonly used in houses, offices and public places for handwashing; it comes in economical as well as luxury quality.

 

Different purposes served by soaps likely to boost the market growth

Kitchen soap is used in the kitchen chiefly for dishwashing. Laundry soap is used to clean grease, solid particles, and organic compounds in clothes. Novelty soaps are available in different colours and shapes, for example, cake, fish, etc. Novelty soaps, apart from cleaning, also offer fun or amusement value, for example, children generally enjoy using such soaps. Guest soaps are usually smaller than standard soap bars and may come in a variety of attractive shapes. Such soaps are intended to be used by guests. Medicated soaps carry additional antiseptics and disinfectants to kill microbes. Beauty soaps carry fragrances and elements suited to different skin types. These may contain special oil blends or glycerine.

 

Moisturising soaps carry a moisturising agent (for example, aloe, cocoa butter, and shea butter) to moisturise hands while washing. These soaps may be particularly useful for people who experience dry skin after handwashing, driving the soap market demand. Natural hand soaps employ natural elements such as essential oils and do not carry chemicals like sulphate, parabens, artificial fragrances, phthalates, and synthetic dyes. Chemical-free soaps employ plant-based elements and are produced using lye and oil. Such soaps are preferred by people with very sensitive skin, or for whom it is a lifestyle choice. The different purposes served by different types of soap contribute to their rising demand.

 

Popular soap brands include CeraVe Hydrating Cleansing Bar, Dove Sensitive Skin Beauty Bar, Glossier Body Hero Exfoliating Bar, SheaMoisture African Black Soap, Cetaphil Gentle Cleansing Bar, Clinique Acne Solutions Cleansing Bar, Peach Moisturizing Hand & Body Bar, and Fresh Hesperides Grapefruit Oval Soap, among others.

 

Regional Insights

The market for soap in the Asia Pacific is growing due to its large population, rapid urbanisation, and growing awareness of hygiene and cleanliness. The regional market is driven by economic growth and rising disposable incomes, leading to an increased demand for various soap and cleaning products. The diversity in consumer preferences and the rising middle-class population contribute to the market expansion.

 

Additionally, initiatives to promote sanitation and the adoption of eco-friendly and organic products are some of the crucial soap market trends. The region's focus on sustainability and product innovation plays a key role in shaping market dynamics.

 

Key Players in the Soap Market

The soap market report by EMR offers an extensive assessment of major players in the market; it evaluates their capability, observes latest occurrences such as mergers and acquisitions, capacity expansions, and plant turnarounds:

 

  • The Procter & Gamble Company
  • Unilever PLC
  • Henkel AG & Co. KGaA
  • Church & Dwight Co., Inc.
  • Colgate-Palmolive Company
  • Nice Group
  • Reckitt Benckiser Group Plc
  • Ecolab Inc
  • ITC Limited
  • Johnson & Johnson Services Inc
  • Others

 

Using SWOT analysis and Porter’s Five Forces model, the EMR report offers deep insights into the market.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Form
  • Product
  • Application
  • Distribution Channels
  • Region
Breakup by Type
  • Bath and Body Soaps
  • Kitchen Soaps
  • Laundry Soaps
Breakup by Form
  • Solid
  • Liquid
Breakup by Product
  • Fragrant
  • Non-Fragrant
Breakup by Application
  • Household
  • Commercial
Breakup by Distribution Channels
  • Hypermarkets and Supermarkets
  • Convenience Store
  • Online
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Trade Data Analysis
  • Major Exporting Countries
    • By Value
    • By Volume
  • Major Importing Countries
    • By Value
    • By Volume
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • The Procter & Gamble Company
  • Unilever PLC
  • Henkel AG & Co. KGaA
  • Church & Dwight Co., Inc.
  • Colgate-Palmolive Company
  • Nice Group
  • Reckitt Benckiser Group Plc
  • Ecolab Inc
  • ITC Limited
  • Johnson & Johnson Services Inc
  • Others

 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Soap Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Soap Historical Market (2018-2023) 
    8.3    Global Soap Market Forecast (2024-2032)
    8.4    Global Soap Market by Type
        8.4.1    Bath and Body Soaps
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Kitchen Soaps
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
        8.4.3    Laundry Soaps
            8.4.3.1    Historical Trend (2018-2023)
            8.4.3.2    Forecast Trend (2024-2032)
    8.5    Global Soap Market by Form
        8.5.1    Solid
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Liquid
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
    8.6    Global Soap Market by Product
        8.6.1    Fragrant
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Non-Fragrant
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)
    8.7    Global Soap Market by Application
        8.7.1    Household
            8.7.1.1    Historical Trend (2018-2023)
            8.7.1.2    Forecast Trend (2024-2032)
        8.7.2    Commercial
            8.7.2.1    Historical Trend (2018-2023)
            8.7.2.2    Forecast Trend (2024-2032)
    8.8    Global Soap Market by Distribution Channels
        8.8.1    Hypermarkets and Supermarkets
            8.8.1.1    Historical Trend (2018-2023)
            8.8.1.2    Forecast Trend (2024-2032)
        8.8.2    Convenience Store
            8.8.2.1    Historical Trend (2018-2023)
            8.8.2.2    Forecast Trend (2024-2032)
        8.8.3    Online
            8.8.3.1    Historical Trend (2018-2023)
            8.8.3.2    Forecast Trend (2024-2032)
        8.8.4    Others
    8.9    Global Soap Market by Region
        8.9.1    North America
            8.9.1.1    Historical Trend (2018-2023) 
            8.9.1.2    Forecast Trend (2024-2032)
        8.9.2    Europe
            8.9.2.1    Historical Trend (2018-2023) 
            8.9.2.2    Forecast Trend (2024-2032)
        8.9.3    Asia Pacific
            8.9.3.1    Historical Trend (2018-2023) 
            8.9.3.2    Forecast Trend (2024-2032)
        8.9.4    Latin America
            8.9.4.1    Historical Trend (2018-2023) 
            8.9.4.2    Forecast Trend (2024-2032)
        8.9.5    Middle East and Africa
            8.9.5.1    Historical Trend (2018-2023) 
            8.9.5.2    Forecast Trend (2024-2032)
9    North America Soap Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023) 
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023) 
        9.2.2    Forecast Trend (2024-2032)
10    Europe Soap Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023) 
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023) 
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023) 
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023) 
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Soap Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023) 
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023) 
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023) 
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023) 
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023) 
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Soap Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023) 
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023) 
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023) 
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Soap Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023) 
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023) 
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023) 
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023) 
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Value Chain Analysis
16    Trade Data Analysis (HS Code- 3401)

    16.1    Major Exporting Countries
        16.1.1    By Value
        16.1.2    By Volume
    16.2    Major Importing Countries
        16.2.1    By Value
        16.2.2    By Volume 
17    Price Analysis
18    Competitive Landscape

    18.1    Market Structure
    18.2    Company Profiles
        18.2.1    The Procter & Gamble Company
            18.2.1.1    Company Overview
            18.2.1.2    Product Portfolio
            18.2.1.3    Demographic Reach and Achievements
            18.2.1.4    Certifications
        18.2.2    Unilever PLC
            18.2.2.1    Company Overview
            18.2.2.2    Product Portfolio
            18.2.2.3    Demographic Reach and Achievements
            18.2.2.4    Certifications
        18.2.3    Henkel AG & Co. KGaA
            18.2.3.1    Company Overview
            18.2.3.2    Product Portfolio
            18.2.3.3    Demographic Reach and Achievements
            18.2.3.4    Certifications
        18.2.4    Church & Dwight Co., Inc.
            18.2.4.1    Company Overview
            18.2.4.2    Product Portfolio
            18.2.4.3    Demographic Reach and Achievements
            18.2.4.4    Certifications
        18.2.5    Colgate-Palmolive Company
            18.2.5.1    Company Overview
            18.2.5.2    Product Portfolio
            18.2.5.3    Demographic Reach and Achievements
            18.2.5.4    Certifications
        18.2.6    Nice Group
            18.2.6.1    Company Overview
            18.2.6.2    Product Portfolio
            18.2.6.3    Demographic Reach and Achievements
            18.2.6.4    Certifications
        18.2.7    Reckitt Benckiser Group Plc
            18.2.7.1    Company Overview
            18.2.7.2    Product Portfolio
            18.2.7.3    Demographic Reach and Achievements
            18.2.7.4    Certifications
        18.2.8    Ecolab Inc
            18.2.8.1    Company Overview
            18.2.8.2    Product Portfolio
            18.2.8.3    Demographic Reach and Achievements
            18.2.8.4    Certifications
        18.2.9    ITC Limited
            18.2.9.1    Company Overview
            18.2.9.2    Product Portfolio
            18.2.9.3    Demographic Reach and Achievements
            18.2.9.4    Certifications
        18.2.10    Johnson & Johnson Services Inc
            18.2.10.1    Company Overview
            18.2.10.2    Product Portfolio
            18.2.10.3    Demographic Reach and Achievements
            18.2.10.4    Certifications
        18.2.11    Others
19    Key Trends and Developments in the Market

 

List of Figures and Tables

1.    Global Soap Market: Key Industry Highlights, 2018 and 2032
2.    Global Soap Historical Market: Breakup by Product Type (USD Million), 2018-2023
3.    Global Soap Market Forecast: Breakup by Product Type (USD Million), 2024-2032
4.    Global Soap Historical Market: Breakup by Form (USD Million), 2018-2023
5.    Global Soap Market Forecast: Breakup by Form (USD Million), 2024-2032
6.    Global Soap Historical Market: Breakup by Distribution Channels (USD Million), 2018-2023
7.    Global Soap Market Forecast: Breakup by Distribution Channels (USD Million), 2024-2032
8.    Global Soap Historical Market: Breakup by Application (USD Million), 2018-2023
9.    Global Soap Market Forecast: Breakup by Application (USD Million), 2024-2032
10.    Global Soap Historical Market: Breakup by Region (USD Million), 2018-2023
11.    Global Soap Market Forecast: Breakup by Region (USD Million), 2024-2032
12.    North America Soap Historical Market: Breakup by Country (USD Million), 2018-2023
13.    North America Soap Market Forecast: Breakup by Country (USD Million), 2024-2032
14.    Europe Soap Historical Market: Breakup by Country (USD Million), 2018-2023
15.    Europe Soap Market Forecast: Breakup by Country (USD Million), 2024-2032
16.    Asia Pacific Soap Historical Market: Breakup by Country (USD Million), 2018-2023
17.    Asia Pacific Soap Market Forecast: Breakup by Country (USD Million), 2024-2032
18.    Latin America Soap Historical Market: Breakup by Country (USD Million), 2018-2023
19.    Latin America Soap Market Forecast: Breakup by Country (USD Million), 2024-2032
20.    Middle East and Africa Soap Historical Market: Breakup by Country (USD Million), 2018-2023
21.    Middle East and Africa Soap Market Forecast: Breakup by Country (USD Million), 2024-2032
22.    Major Exporting Countries by Value
23.    Major Importing Countries by Value
24.    Major Exporting Countries by Volume
25.    Major Importing Countries by Volume
26.    Global Soap Market Structure

Key Questions Answered in the Report

The global market for soap is projected to grow at a CAGR of 4.8% between 2024 and 2032.

The major market drivers is the rising consciousness of health and hygiene, prevalence of infectious diseases, and inculcation of handwashing habits worldwide.

The key soap market trends include the production of herbal and organic bars, sustainable packaging for soap, and specialised soaps for different skin needs.

The various types of soaps include bath and body soaps, kitchen soaps, and laundry soaps.

The primary forms of soaps are solid and liquid.

The different soap products are fragrant and non-fragrant.

The key applications of soaps include household and commercial.

The major players in the market are The Procter & Gamble Company, Unilever PLC, Henkel AG & Co. KGaA, Church & Dwight Co., Inc., Colgate-Palmolive Company, Nice Group, Reckitt Benckiser Group Plc, Ecolab Inc, ITC Limited, and Johnson & Johnson Services Inc, among others.

The typical pH value of soap is around 9-10.

There are main ingredients in soap are oil or fat, lye, and water.

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