Global Tea Market to Reach a Value of USD 90.78 Billion by 2032

Tea is a hot beverage prepared by brewing or boiling the dried leaves of the plant Camellia sinensis. It finds its origin in China and is considered as the world’s second most popular beverage after water. This is mainly due to the convenience that tea offers as it can be prepared easily and quickly by anyone. The popularity of tea can also be attributed to the dietary properties of tea leaves.

It contains a particular variety of polyphenols known as catechins which help to fight cancer, tumours and unwanted genetic changes. Drinking tea is also associated with benefits such as strong immune system, controlled blood pressure along with reduced risks of diabetes and dental decay. According to a new report by Expert Market Research, the global tea market attained a value of USD 52.83 billion in 2023. The market is anticipated to reach a value of USD 90.78 billion by 2032, growing at a CAGR of 6.2% in the forecast period of 2024-2032.

The market growth can be highly accredited to the changing consumer preferences towards healthier beverages. Rising awareness about the myriad health benefits of tea acts as a predominant force driving its popularity. Moreover, the increasing trend of ready-to-drink tea has also influenced its global demand significantly. Introduction of new flavours and convenient packs is another key factor that has helped maintain a constant demand for tea across the world.

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Key findings from the report:

• The different types of tea include black, green, white, and oolong, among others. In 2020, Black Tea represented the most popular type of tea with a share of more than a half of the total global consumption.

• Various packaging types of tea include plastic containers, loose tea, paper boards, aluminium tins, and tea bags, among others.

• Region-wise, China dominated the market with a share of more than a fifth of the total global production in 2020. Some of the other markets include India, Kenya, Sri Lanka, Turkey, Vietnam and Others.

• Some of the key players operating in the market are Unilever Plc, Associated British Foods Plc, Tata Consumer Products Limited, ITO EN, LTD., Taiwan Tea Corporation, Dilmah Ceylon Tea Company PLC., Barry’s Tea, SAC Leão, The Hain Celestial Group, Inc., and Tenfu's TEA, among others. These players are actively experimenting with different flavour profiles such as chocolate, pomegranate, acai and turmeric to tea sachets.

Expert Market Research has analysed the global tea market according to source, type, packaging type, application, distribution channel, major regions, and top players:

Market Breakup by Source:

• Organic

• Conventional

Market Breakup by Type:

• Black

• Green

• Oolong

• White

• Others

Market Breakup by Packaging Type:

• Plastic Containers

• Loose Tea

• Paper Boards

• Aluminium Tins 

• Tea Bag

• Others

Market Breakup by Application:

• Residential

• Commercial

Market Breakup by Distribution Channel:

• Supermarkets and Hypermarkets

• Convenience Stores

• Speciality Stores

• Online

• Others

Market Breakup by Region:

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

Top Players

• Unilever Plc

• Associated British Foods Plc

• Tata Consumer Products Limited

• ITO EN, LTD.

• Taiwan Tea Corporation

• Dilmah Ceylon Tea Company PLC.

• Barry’s Tea

• SAC Leão

• The Hain Celestial Group, Inc. 

• Tenfu's TEA

• Others

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