India Beauty and Personal Care Market to Grow at a CAGR of 10.8% During 2024-2032, Aided by the Rising Beauty Consciousness and Growing Disposable Incomes

The growth of the India beauty and personal care market is driven by the growing disposable incomes, rapid globalisation, and increasing beauty consciousness. The beauty and personal care industry focuses on enhancing the appearance and health of hair, nails, and skin, positively impacting individuals' self-esteem and well-being. In India, increasing population and rising disposable incomes are driving demand for beauty and personal care products, which are essential for personal hygiene and beautification. This trend reflects a growing market for products that cater to consumers' grooming needs and overall wellness.

The demand for animal-friendly beauty and personal care products in India is rising, fueled by increased awareness, and focus on sustainability. Indigenous direct-to-customer (D2C) beauty brands and premium multifunctional products are also driving the market growth. Urbanisation and exposure to global beauty trends through social media contribute to consumer adoption of new products. Additionally, India's affluent population is driving the demand for cosmetics, skincare, and grooming products.

Leading players are integrating AR, data analytics, and AI/VR technologies to enhance skin analysis and address customer skin concerns effectively. The demand for organic and natural beauty products is surging due to safety and sustainability considerations. To capitalise on this trend, companies are launching beauty products with natural and vegan ingredients. For example, Organic Harvest entered the colour cosmetics market with a makeup line featuring cruelty-free and toxin-free ingredients in response to the rising demand for natural beauty options.

Consumers are increasingly favoring natural and organic beauty products, driven by awareness of potential chemical harm. Market players are responding with offerings like vegan, paraben-free, and organic products deemed safer. Consumers are also seeking health and wellness benefits like anti-aging and skin-brightening. Online shopping is popular for convenience and range, appealing to India's large and youthful population, a key demographic in the market.

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Market Breakup by Type, Product, Distribution Channel, and Region:

• The market is segmented based on type into conventional, organic, and vegan.

• Based on product, the market is divided into hair care, skin care, oral care, colour cosmetics, and fragrances, among others.

• On the basis of distribution channel, the market is categorised into direct sales, supermarkets and hypermarkets, convenience stores, speciality stores, chemist/pharmacy stores, exclusive/multi-brand outlets, salons and spa, and online, among others.

• By region, the market is segmented into North India, West and Central India, East India, and South India.

Key Findings of the Report:

• There is a notable rise in the popularity of cosmetics and beauty products featuring safer, innovative, and skin-nourishing ingredients.

• The market is benefiting from factors such as rapid urbanisation, increased disposable incomes, heightened beauty awareness, and growing demand for premium beauty products.

• Indigenous brands rooted in ancient practices like Ayurveda, offering a holistic approach to physical and mental health, are flourishing in India.

• The rising trend of self-care, particularly among the younger demographic, is driving the demand for skincare products that promote relaxation, rejuvenation, and the release of mood-boosting chemicals.

Key Offerings of the Report:

• The EMR report gives an overview of the Indian beauty and personal care market for the periods (2018-2023) and (2024-2032). 

• The report also offers historical (2018-2023) and forecast (2024-2032) market information for the type, product, distribution channel, and region of the India beauty and personal care market.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the India beauty and personal care market are Unilever plc, The Procter & Gamble Company, L'Oréal S.A., Beiersdorf AG, Revlon Inc., Kao Corporation, The Estée Lauder Companies Inc., Colgate-Palmolive Company, Godrej Group, Patanjali Ayurved Limited, Dabur India Ltd, and Johnson & Johnson Services, Inc., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

Key Highlights of the Report

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