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The surging mayonnaise industry in India can be associated with multiple market trends. The rise in the number of fast-food chains and the establishment of the online food sector is pushing the consumption of mayonnaise in India in different cuisines, hence providing impetus to the market. The spur in the market can also be associated with the rise in demand for mayonnaise from the residential sector in the historical period. The advent of the coronavirus pandemic led to a surge in home cooking and convenience foods, thereby invigorating the demand for different kinds of mayonnaise and providing impetus to the market. In addition to this, the expansion of distribution channels in the region is further favouring the growth of the market with the easy availability of mayonnaise in grocery stores and supermarkets. Also, the rising dependency on online retail channels such as Amazon Fresh, Swiggy Instamart, Big Basket, and Grofers, among others, are factors that are advantageously impacting the market growth of mayonnaise in India.
In September 2019, Cremica Food Industries Ltd., a leading player in the Indian market for mayonnaise, launched new flavours of mayonnaise at the Indian restaurant Congress and awards 2019. The company has introduced seven new flavours, which are a combination of both Indian and International flavours to meet the evolving taste of Indian customers. The new flavours are- Mount Fuji Japanese Mayo, Wild Spice, Mushroom Willow, Tomakhan Mayo, Creamy Basil Pesto, Pickle Tickle, and Frontier Josh Mayo. Focusing on the quality, supply chain, and standardisation, such products by leading industry players are providing impetus to the market growth. The market growth can further be attributed to the expansion strategies employed by leading market players like DEL MONTE (FieldFresh Foods Private Limited) (NYSE: FDP).
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The major players in the India mayonnaise market are The Kraft Heinz Company, Dr. August Oetker Nahrungsmittel KG, Veeba Foods, DEL MONTE (FieldFresh Foods Private Limited), Cremica Food Industries Ltd., and Wingreens Farms Private Limited, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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