India Vitamin Gummies Market to Reach Around INR 867.72 Crores by 2032, Driven by Rising Health Consciousness Among Indians

Vitamin gummies are helpful for consumers facing problems swallowing pills, especially children. Vitamin gummies are mostly composed of potential nutrients and micronutrients like Vitamin A, Vitamin D, Vitamin C, folate, selenium, and zinc. Such gummies are easy to consume, mostly odourless, and taste better than pills.

The growing health consciousness among Indians, especially in tier-1 cities such as Delhi, Mumbai, Bangalore, Chennai, and Kolkata, supports the vitamin gummies market growth. The increasing demand for natural and ayurvedic products has prompted pharmaceutical companies to launch vitamin gummies based on ayurvedic and natural ingredients. The rising importance of preventive healthcare among Indians has led to a significant shift in buying patterns and market behaviour, surging the demand for nutraceutical products, including vitamin gummies.

In February 2024, Wedjat Health Solutions launched India's first doctor-formulated gummy vitamin brand, Health etc. The brand offers a range of gummies enriched with natural ingredients, essential vitamins, and minerals. These tasty, chewable gummies provide an enjoyable and efficient solution to address a person's specific nutritional needs.

These gummies provide a healthy and guilt-free option as they do not include sugar, gelatin, or genetically modified organisms (GMOs). Recently, the company published its items on Cureka, an online store, and Amazon (NASDAQ: AMZN), a website, in an effort to make the remedies easily accessible to everyone. In the near future, the company is aiming to launch more gummies targeting kids, skin conditions, and diabetes to address specific health issues.

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Market Analysis by Categories, End User, Geography, and Distribution Channel:

• The market, on the basis of categories, can be divided into hair, beauty, energy, and immunity.

• Based on end user, the market can be bifurcated into adults and kids.

• The market, on the basis of geography, can be segmented into Tier 1, Tier 2, and Tier 3.

• The major distribution channels for vitamin gummies include supermarkets and hypermarkets, online and speciality retail channels, and fitness centres and pharmacies, among others.

Key Findings of the Report:

• Increasing incidences of hair loss due to changing lifestyles, unhealthy diets, pollution, and health issues are leading to greater adoption of vitamin gummies for hair care. The growing prevalence of alopecia areata among Indian females, with a rate of 0.252%–0.271%, drives the vitamin gummies market expansion.

• In 2022, healthcare-related expenditure in Indian households accounted for over Rs 120 billion. By 2025, the government intends to raise this to 2.5% of GDP. As a result, the growing health concern among Indians creates opportunities for vitamin gummies for preventive healthcare.

• In an effort to encourage new business ventures and investments in the nutraceutical industry, the Food Safety and Standards Authority of India (FSSAI) is set to implement laws for nutraceuticals in India that align with global best practices.

• Around 38% of the Indian population is vegetarian, and the vegan population is also growing. As a result, vegan-based gummies that are free from animal gelatin, sugar, and artificial flavouring are gaining popularity.

Key Offerings of the Report:

• The EMR report gives an overview of the India vitamin gummies market for the periods (2018-2023) and (2024-2032).

• The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the categories, end users, geographies, and distribution channels of vitamin gummies.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with an assessment of the SWOT and Porter’s Five Forces models.

The major players in the India vitamin gummies market are Ikaria Wellness Pvt. Ltd. (Nyumi), Mosaic Wellness Pvt. Ltd. (BeBodywise and Man Matters), Power Gummies (Aesthetic Nutrition Pvt Ltd.), Novus Life Sciences Pvt. Ltd. (Carbamide Forte), Swisse India, Nutritionalab Pvt. Ltd (Wellbeing Nutrition), Axys Nutrition Products Pvt. Ltd (Nutrova), Nutriburst Ltd, beautywise, and Setu Nutrition Private Limited. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

Key Highlights of the Report

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