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The Indian tea market is driven by the rising penetration of the beverage in the country, preferred by various socio-economic classes. The country is globally the second largest producer of tea, after China. India is also the major consumer of tea, accounting for almost a fifth of the global consumption in 2016. Nearly 80% of the total output of tea in India is consumed locally. Assam is the key tea producing state in India, followed by West Bengal. Based on origin, Darjeeling and Assam types are globally recognised types of beverages. On the basis of types, black tea is the largest segment in India.
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The Indian tea market is driven by the increasing popularity of cafes or lounges themed serving variations of the beverage, such as Chaayos, Wagh Bakri Tea Lounge, and Starbucks (NASDAQ: SBUX). Tetley, owned by Tata Global Beverages Limited, is a renowned and leading tea brand in India, famous for its diverse flavours and tastes. It has been a pioneer in the tea industry, launching the first-ever range of flavoured tea bags. The brand brought the green tea wave back in 2006 by introducing the green tea range, which comes in two forms- Tea Bags and Loose Leaf.
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Tata Global Beverages Limited, Hindustan Unilever Limited, Gujarat Tea Processors & Packers Ltd, Amar Tea Private Limited, Organic India Private Limited, and Pataka Industries Private Limited, among others, are the key players in the Indian tea market as identified by EMR. The comprehensive report looks into their market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions.
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