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Indian Tea Market: By Type: Black, Green, Oolong, White; By Packaging: Loose Tea, Plastic Containers, Paper Boards, Aluminium Tin, Tea Bags; By Distribution Channel; By Applications; By Processing; By States; Market Dynamics; Value Chain Analysis; Price Analysis; Competitive Landscape; Industry Events and Developments
Tea Market in India Market Outlook
The tea market in India is being driven by the healthy production and consumption of the beverage. In 2020, nearly 1.10 million tons of tea was consumed in the country.
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The market in the country is projected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 4.2%. In 2026, the tea industry in India is expected to attain 1.40 million tons.
India is the second largest producer of tea, globally, after China. The country is also a leading consumer of the beverage and accounted for nearly a fifth of the global consumption in 2016. India attained the highest exports of tea in 2017 in almost four and a half decade. However, the annual growth of the exports from the country was only moderate due to the high domestic consumption. Almost 80% of the total output in India is consumed domestically. The per capita consumption of the beverage in the country has witnessed a significant increase in the last decade.
North India is the leading region for the industry in India, accounting for over three-fourths of the industry. Assam is the major tea producing state in the country followed by West Bengal. According to the place of origin, Assam and Darjeeling types are globally the most recognised types of the beverage. South India accounts for nearly a fifth of the industry with the production concentrated in the Nilgiris. While the region has a significantly lower output than North India, the industry in the region is being driven by its production of premium varieties of superior quality. By types, black tea is the largest segment in the tea industry in India. Between 2008-2017, the black variety of the beverage witnessed a moderate annual growth of 3.3%. The consumers are increasingly choosing packaged over unpackaged varieties, due to the perceived superior quality of packed tea. Currently, nearly 80% of the households in urban India and almost 75% of the households in rural India prefer buying its packaged product types.
Tea: Market Segmentation
Tea is usually made by the infusion of dried and crushed leaves of the tea plant in boiling water. Its most common types are:
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- Black
- Green
- Oolong
- White
- Others
It is either available in loose packaging or in bags. It can also be packaged in plastic containers, paper boards, and aluminium tin. The major distribution channels for the product are supermarkets/hypermarkets, speciality stores, convenience stores, and online retailers, among others. Its applications sectors are widely bifurcated into residential and commercial. By processing, it can be bifurcated into CTC and orthodox (traditional). The report also looks in-depth into the various regional markets in India like Assam, Uttar Pradesh, Bihar, West Bengal, Maharashtra, Gujarat, Tamil Nadu, Kerala, and Karnataka, among others.
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Market Analysis
The tea industry in India is being driven by the high penetration of the beverage in the country across socio-economic classes. India’s healthy economic growth and the subsequent rise in the middle-class population are also proving to be catalysts for the industry’s growth as the consumers are preferring premium brands. The rising demand for the packaged variety of the beverage in both urban and rural areas due to lesser chances of adulteration, convenient storage, and their superior quality is further aiding the tea industry in India. The demand for packaged varieties with natural ingredients is also witnessing a growth.
The middle class is also willing to experiment more with tea blends, thus, providing an impetus for the growth of segments like fruit, herbal, and other speciality varieties. Green tea is expected to witness a robust growth in the coming years as its consumption is witnessing an increase as people become more aware of its health benefits. The industry for green tea is being driven by the urban population, supported by the increased intake of the beverage without milk in these areas. Thus, the rapid urbanisation along with the rise in disposable incomes in the country is further aiding the tea industry in India.
The growing popularity of cafes/lounges primarily serving variations of the beverage is expected to drive the industry in the coming years. The convenience of its distribution channels like local ‘kirana’ stores and supermarkets, along with the growing online channel, will also aid the industry growth. With busier lifestyles and a growing workforce, the RTD segment has the potential to witness a healthy increase as consumers seek more convenient foods and beverages. The industry will also be driven by the increasing innovation in packaging and flavours in the coming years. The rural sector presents another segment for the expansion of the industry.
Key Industry Players in the Tea Market in India
The report gives a detailed analysis of the following key players in the tea market in India, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Tata Consumer Product Ltd (Tetley and Tata Tea)
- Hindustan Unilever Ltd. (Lipton and BrookeBond)
- Wagh Bakri Tea Group
- G.M. Tea Packers Pvt. Ltd. (Tulsi Green Tea)
- Amar Tea Private Limited
- Organic India Private Limited
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Type, Packaging, Distribution Channel, Applications, Processing, Production States, Consumption States |
| Breakup by Type | Black, Green, Oolong, White, Others |
| Breakup by Packaging | Loose Tea, Plastic Containers, Paper Boards, Aluminium Tin, Tea Bags |
| Breakup by Distribution Channel | Supermarkets/Hypermarkets, Speciality Stores, Convenience Stores, Online Retailers, Others |
| Breakup by Applications | Residential, Commercial |
| Breakup by Processing | CTC, Orthodox (Traditional) |
| Breakup by Production States | Assam, West Bengal, Tamil Nadu, Kerala, Karnataka, Others |
| Breakup by Consumption States | Uttar Pradesh, Maharashtra, Gujarat, West Bengal, Karnataka, Bihar, Others |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Trade Data Analysis | Major Importing Countries by Value and Volume, Major Exporting Countries by Value and Volume |
| Price Analysis | Historical and Forecast Price Trends- Regional |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Tata Global Beverages Limited, Hindustan Unilever Limited, Gujarat Tea Processors & Packers Ltd, Amar Tea Private Limited, Organic India Private Limited, Pataka Industries Private Limited, Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 India
7 Industry Opportunities and Challenges
8 Global Tea Market Analysis
8.1 Key Industry Highlights
8.2 Global Tea Historical Market (2018-2022)
8.3 Global Tea Market Forecast (2023-2028)
8.4 Global Tea Market by Type
8.4.1 Black
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Green
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.4.3 Oolong
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2022)
8.4.3.3 Forecast Trend (2023-2028)
8.4.4 White
8.4.4.1 Market Share
8.4.4.2 Historical Trend (2018-2022)
8.4.4.3 Forecast Trend (2023-2028)
8.4.5 Others
8.5 Global Tea Market by Region
8.5.1 Market Share
8.5.1.1 China
8.5.1.2 India
8.5.1.3 Kenya
8.5.1.4 Sri Lanka
8.5.1.5 Others
9 India Tea Market Analysis
9.1 Key Industry Highlights
9.2 India Tea Historical Market (2018-2022)
9.3 India Tea Market Forecast (2023-2028)
9.4 India Tea Market by Type
9.4.1 Black
9.4.1.1 Market Share
9.4.1.2 Historical Trend (2018-2022)
9.4.1.3 Forecast Trend (2023-2028)
9.4.2 Green
9.4.2.1 Market Share
9.4.2.2 Historical Trend (2018-2022)
9.4.2.3 Forecast Trend (2023-2028)
9.4.3 Oolong
9.4.3.1 Market Share
9.4.3.2 Historical Trend (2018-2022)
9.4.3.3 Forecast Trend (2023-2028)
9.4.4 White
9.4.4.1 Market Share
9.4.4.2 Historical Trend (2018-2022)
9.4.4.3 Forecast Trend (2023-2028)
9.4.5 Others
9.5 India Tea Market by Packaging
9.5.1 Loose Tea
9.5.1.1 Market Share
9.5.1.2 Historical Trend (2018-2022)
9.5.1.3 Forecast Trend (2023-2028)
9.5.2 Plastic Containers
9.5.2.1 Market Share
9.5.2.2 Historical Trend (2018-2022)
9.5.2.3 Forecast Trend (2023-2028)
9.5.3 Paper Boards
9.5.3.1 Market Share
9.5.3.2 Historical Trend (2018-2022)
9.5.3.3 Forecast Trend (2023-2028)
9.5.4 Aluminum Tin
9.5.4.1 Market Share
9.5.4.2 Historical Trend (2018-2022)
9.5.4.3 Forecast Trend (2023-2028)
9.5.5 Tea Bags
9.5.5.1 Market Share
9.5.5.2 Historical Trend (2018-2022)
9.5.5.3 Forecast Trend (2023-2028)
9.6 India Tea Market by Distribution Channels
9.6.1 Supermarkets/Hypermarkets
9.6.1.1 Market Share
9.6.1.2 Historical Trend (2018-2022)
9.6.1.3 Forecast Trend (2023-2028)
9.6.2 Specialty Stores
9.6.2.1 Market Share
9.6.2.2 Historical Trend (2018-2022)
9.6.2.3 Forecast Trend (2023-2028)
9.6.3 Convenience Stores
9.6.3.1 Market Share
9.6.3.2 Historical Trend (2018-2022)
9.6.3.3 Forecast Trend (2023-2028)
9.6.4 Online Retailers
9.6.4.1 Market Share
9.6.4.2 Historical Trend (2018-2022)
9.6.4.3 Forecast Trend (2023-2028)
9.6.5 Others
9.7 India Tea Market by Application
9.7.1 Residential
9.7.1.1 Market Share
9.7.1.2 Historical Trend (2018-2022)
9.7.1.3 Forecast Trend (2023-2028)
9.7.2 Commercial
9.7.2.1 Market Share
9.7.2.2 Historical Trend (2018-2022)
9.7.2.3 Forecast Trend (2023-2028)
9.8 India Tea Market by Processing
9.8.1 CTC
9.8.1.1 Market Share
9.8.1.2 Historical Trend (2018-2022)
9.8.1.3 Forecast Trend (2023-2028)
9.8.2 Orthodox (Traditional)
9.8.2.1 Market Share
9.8.2.2 Historical Trend (2018-2022)
9.8.2.3 Forecast Trend (2023-2028)
9.9 India Tea Market by States
9.9.1 Market Share
9.9.1.1 Assam
9.9.1.2 West Bengal
9.9.1.3 Tamil Nadu
9.9.1.4 Kerela
9.9.1.5 Karnataka
9.9.1.6 Others
10 Regional Analysis
10.1 India Tea Production Market by States
10.1.1 Assam
10.1.1.1 Market Share
10.1.1.2 Historical Trend (2018-2022)
10.1.1.3 Forecast Trend (2023-2028)
10.1.2 West Bengal
10.1.2.1 Market Share
10.1.2.2 Historical Trend (2018-2022)
10.1.2.3 Forecast Trend (2023-2028)
10.1.3 Tamil Nadu
10.1.3.1 Market Share
10.1.3.2 Historical Trend (2018-2022)
10.1.3.3 Forecast Trend (2023-2028)
10.1.4 Kerala
10.1.4.1 Market Share
10.1.4.2 Historical Trend (2018-2022)
10.1.4.3 Forecast Trend (2023-2028)
10.1.5 Karnataka
10.1.5.1 Market Share
10.1.5.2 Historical Trend (2018-2022)
10.1.5.3 Forecast Trend (2023-2028)
10.1.6 Others
10.2 India Tea Consumption Market by States
10.2.1 Uttar Pradesh
10.2.1.1 Market Share
10.2.1.2 Historical Trend (2018-2022)
10.2.1.3 Forecast Trend (2023-2028)
10.2.2 Maharashtra
10.2.2.1 Market Share
10.2.2.2 Historical Trend (2018-2022)
10.2.2.3 Forecast Trend (2023-2028)
10.2.3 Gujarat
10.2.3.1 Market Share
10.2.3.2 Historical Trend (2018-2022)
10.2.3.3 Forecast Trend (2023-2028)
10.2.4 West Bengal
10.2.4.1 Market Share
10.2.4.2 Historical Trend (2018-2022)
10.2.4.3 Forecast Trend (2023-2028)
10.2.5 Karnataka
10.2.5.1 Market Share
10.2.5.2 Historical Trend (2018-2022)
10.2.5.3 Forecast Trend (2023-2028)
10.2.6 Bihar
10.2.6.1 Market Share
10.2.6.2 Historical Trend (2018-2022)
10.2.6.3 Forecast Trend (2023-2028)
10.2.7 Others
11 Market Dynamics
11.1 SWOT Analysis
11.1.1 Strengths
11.1.2 Weaknesses
11.1.3 Opportunities
11.1.4 Threats
11.2 Porter’s Five Forces Analysis
11.2.1 Supplier’s Power
11.2.2 Buyer’s Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 Key Indicators for Demand
11.4 Key Indicators for Price
12 Value Chain Analysis
13 India Tea Price Analysis
13.1 Black Tea Historical Price Trends (2018-2022) & Forecast (2023-2028)
13.2 Green Tea Historical Price Trends (2018-2022) & Forecast (2023-2028)
14 Trade Data Analysis
14.1 Trade Analysis (HS Code: 090210, 090220, 090230, 090240)
14.2 Major Exporting Countries
14.2.1 By Value
14.2.2 By Volume
14.3 Major Importing Countries
14.3.1 By Value
14.3.2 By Volume
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles by Brands
15.2.1 Tata Consumer Product Ltd (Tetley and Tata Tea)
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Hindustan Unilever Ltd. (Lipton and BrookeBond)
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Wagh Bakri Tea Group
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 G.M. Tea Packers Pvt. Ltd. (Tulsi Green Tea)
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Others
15.3 Company Profiles by Supplier
15.3.1 Tata Global Beverages Limited
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.1.3 Demographic Reach and Achievements
15.3.1.4 Certifications
15.3.2 Hindustan Unilever Ltd.
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.2.3 Demographic Reach and Achievements
15.3.2.4 Certifications
15.3.3 Pataka Industries Private Limited
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.3.3 Demographic Reach and Achievements
15.3.3.4 Certifications
15.3.4 Organic India Private Limited
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.4.3 Demographic Reach and Achievements
15.3.4.4 Certifications
15.3.5 Others
16 Industry Events and Developments
List of Key Figures and Tables
1. India Tea Market: Key Industry Highlights, 2018 and 2028
2. India Tea Historical Market: Breakup by Coating Method (Million Tons), 2018-2022
3. India Tea Market Forecast: Breakup by Coating Method (Million Tons), 2023-2028
4. India Tea Historical Market: Breakup by Application (Million Tons), 2018-2022
5. India Tea Market Forecast: Breakup by Application (Million Tons), 2023-2028
6. India Tea Historical Market: Breakup by Region (Million Tons), 2018-2022
7. India Tea Market Forecast: Breakup by Region (Million Tons), 2023-2028
8. Assam Historical Price Trends (2018-2022) & Forecast (2023-2028)
9. West Bengal Historical Price Trends (2018-2022) & Forecast (2023-2028)
10. Tamil Nadu Historical Price Trends (2018-2022) & Forecast (2023-2028)
11. Kerela Historical Price Trends (2018-2022) & Forecast (2023-2028)
12. Karnataka Historical Price Trends (2018-2022) & Forecast (2023-2028)
13. Major Exporting Countries by Value
14. Major Importing Countries by Value
15. Major Exporting Countries by Volume
16. Major Importing Countries by Volume
17. India Tea Market Structure
Key Questions Answered in the Report
The consumption volume in the country reached nearly 1.10 million tons in 2020.
The industry is projected to grow at a CAGR of nearly 4.2% in the forecast period of 2023-2028.
By 2026, the tea industry in India is expected to attain 1.40 million tons.
The major drivers of the industry, such as rising disposable incomes, increasing population, and the healthy production and consumption of the beverage.
Almost 80% of the total output in India is consumed domestically. The per capita consumption of the beverage in the country has witnessed a significant increase in the last decade. This is expected to be a key trend guiding the growth of the industry.
Assam, Uttar Pradesh, Bihar, West Bengal, Maharashtra, Gujarat, Tamil Nadu, Kerala, and Karnataka, among others, are the leading regions in the industry, with Assam accounting for the largest market share.
Black tea is the dominant type of the product in the market.
The leading packaging in tea in the industry are loose tea, plastic containers, paper boards, aluminium tin, and tea bags.
The major distribution channels in the market are supermarkets/hypermarkets, speciality stores, convenience stores, and online retailers, among others.
The significant processing types in the industry are CTC and orthodox (traditional).
The residential and commercial sectors are the leading application sectors of the industry.
The leading players are Tata Global Beverages Limited, Hindustan Unilever Limited, Gujarat Tea Processors & Packers Ltd, Amar Tea Private Limited, Organic India Private Limited, and Pataka Industries Private Limited, among others.
Analyst Review
The tea market in India is being driven by the healthy production and consumption of the beverage. In 2020, nearly 1.10 million tons of tea was consumed in the country. The industry in the country is projected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 4.2%. By 2026, the tea market in India is expected to attain 1.40 million tons.
EMR’s meticulous research methodology delves deep into the industry, covering the macro and micro aspects of the industry. Based on its types, the market can be segmented into black, green, oolong, and white, among others, with black tea accounting for the largest market share. By packaging, the industry is divided into oose tea, plastic containers, paper boards, aluminium tin, and tea bags. On the basis of application, the market can be divided into residential and commercial. Based on distribution channel, the industry is categorised into supermarkets/hypermarkets, speciality stores, convenience stores, and online retailers, among others. By processing, the market is divided into CTC and orthodox (traditional). The major regions for tea market are Assam, Uttar Pradesh, Bihar West Bengal, Maharashtra, Gujarat, Tamil Nadu, Kerala, and Karnataka, among others, with Assam accounting for the largest share of the market. The key players in the above industry include Tata Global Beverages Limited, Hindustan Unilever Limited, Gujarat Tea Processors & Packers Ltd, Amar Tea Private Limited, Organic India Private Limited, and Pataka Industries Private Limited, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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