Report

Indian Tea Market: By Type: Black, Green, Oolong, White; By Packaging: Loose Tea, Plastic Containers, Paper Boards, Aluminium Tin, Tea Bags; By Distribution Channel: Supermarkets/Hypermarkets, Speciality Stores, Convenience Stores, Online Retailers; By States: Assam, West Bengal, Tamil Nadu, Kerala, Karnataka; Historical Production and Consumption (2014-2018); Production and Consumption Forecast (2019-2024); SWOT Analysis; Trade Analysis; Cost Analysis; Competitive Landscape

Tea Market in India Key Insight:

  • Tea Market in India Performance
  • Tea Market in India Analysis and Outlook 2019-2024
  • Price Trends
  • Manufacturing Process
  • Breakup by Region
  • Cost Analysis
  • Competitive Landscape
  • Value Chain Analysis
  • Mergers & Acquisitions

 

Market Outlook

The tea market in India is being driven by the healthy production and consumption of the beverage. In 2018, nearly 1.08 million tons of tea was consumed in the country. The market in the country is projected to witness a further growth in the forecast period of 2019-2024, growing at a CAGR of 4%. In 2024, the tea market in India is expected to attain 1.37 million tons.

India is the second largest producer of tea, globally, after China. The country is also a leading consumer of the beverage and accounted for nearly a fifth of the global consumption in 2016. India attained the highest exports of tea in 2017 in almost four and a half decade. However, the annual growth of the exports from the country was only moderate due to the high domestic consumption. Almost 80% of the total output in India is consumed domestically. The per capita consumption of the beverage in the country has witnessed a significant increase in the last decade.

North India is the leading region for the industry in India, accounting for over three-fourths of the industry. Assam is the major tea producing state in the country followed by West Bengal. According to the place of origin, Assam and Darjeeling types are globally the most recognised types of the beverage. South India accounts for nearly a fifth of the industry with the production concentrated in the Nilgiris. While the region has a significantly lower output than North India, the industry in the region is being driven by its production of premium varieties of superior quality. By types, black tea is the largest segment in the tea market in India. Between 2008-2017, the black variety of the beverage witnessed a moderate annual growth of 3.3%. The consumers are increasingly choosing packaged over unpackaged varieties, due to the perceived superior quality of packed tea. Currently, nearly 80% of the households in urban India and almost 75% of the households in rural India prefer buying its packaged product types.

Properties and Applications

Tea is usually made by the infusion of dried and crushed leaves of the tea plant in boiling water. Its most common types are:

  • Black 
  • Green 
  • Oolong 
  • White 
  • Others

It is either available in loose packaging or in bags. It can also be packaged in plastic containers, paper boards, and aluminium tin. The major distribution channels for the product are supermarkets/hypermarkets, speciality stores, convenience stores, and online retailers, among others. Its applications sectors are widely bifurcated into residential and commercial. By processing, it can be bifurcated into CTC and Orthodox (Traditional). The report also looks in-depth into the various regional markets in India like Assam, Uttar Pradesh, Bihar West Bengal, Maharashtra, Gujarat, Tamil Nadu, Kerala, and Karnataka, among others.

Market Analysis

The tea market in India is being driven by the high penetration of the beverage in the country across socio-economic classes. India’s healthy economic growth and the subsequent rise in the middle-class population are also proving to be catalysts for the industry’s growth as the consumers are preferring premium brands. The rising demand for the packaged variety of the beverage in both urban and rural areas due to lesser chances of adulteration, convenient storage, and their superior quality is further aiding the tea market in India. The demand for packaged varieties with natural ingredients is also witnessing a growth.

The middle class is also willing to experiment more with tea blends, thus, providing an impetus for the growth of segments like fruit, herbal, and other speciality varieties. Green tea is expected to witness a robust growth in the coming years as its consumption is witnessing an increase as people become more aware of its health benefits. The market for green tea is being driven by the urban population, supported by the increased intake of the beverage without milk in these areas. Thus, the rapid urbanisation along with the rise in disposable incomes in the country is further aiding the tea market in India.

The growing popularity of cafes/lounges primarily serving variations of the beverage is expected to drive the industry in the coming years. The convenience of its distribution channels like local ‘kirana’ stores and supermarkets, along with the growing online channel, will also aid the industry growth. With busier lifestyles and a growing workforce, the RTD segment has the potential to witness a healthy increase as consumers seek more convenient foods and beverages. The tea market in India will also be driven by the increasing innovation in packaging and flavours in the coming years. The rural sector presents another segment for the expansion of the industry.

Competitive Landscape

The report gives a detailed analysis of the following key players in the tea market in India, covering their market share, capacity, and latest developments like mergers and acquisitions, capacity expansions, and plant turnarounds:

  • Tata Global Beverages Limited
  • Hindustan Unilever Limited
  • Gujarat Tea Processors & Packers Ltd
  • Amar Tea Private Limited
  • Organic India Private Limited
  • Pataka Industries Private Limited
  • Others

The comprehensive EMR report assesses the market by analysing the Porter’s Five Force model. A SWOT analysis has also been provided.

1    Preface
2    Research Methodology
3    Executive Summary

    3.1    Market Overview
    3.2    Key Demand Drivers
    3.3    Top India Suppliers
    3.4    Supply Market Changes
4    Global Tea Market Outlook
    4.1    Global Tea Market Analysis

        4.1.1    Chart: Global Tea Historical Market (2014-2018) & Forecast (2019-2024)
        4.1.2    Chart: Breakup by Type
            4.1.2.1    Black
            4.1.2.2    Green
            4.1.2.3    Oolong
            4.1.2.4    White
            4.1.2.5    Others
        4.1.3    Figure: Breakup by Region: Historical Market (2014-2018) & Forecast (2019-2024)
            4.1.3.1    China
            4.1.3.2    India
            4.1.3.3    Kenya        
            4.1.3.4    Sri Lanka
            4.1.3.5    Others
5    Tea Market in India 
    5.1    India Tea Market Analysis

        5.1.1    Chart: India Tea Historical Market (2014-2018) & Forecast (2019-2024)
        5.1.2    Figure: Breakup by Type: Historical Market (2014-2018) & Forecast (2019-2024)
            5.1.2.1    Black
            5.1.2.2    Green
            5.1.2.3    Oolong
            5.1.2.4    White
            5.1.2.5    Others
        5.1.3    Figure: Breakup by Packaging: Historical Market (2014-2018) & Forecast (2019-2024)
            5.1.3.1    Loose Tea
            5.1.3.2    Plastic Containers
            5.1.3.3    Paper Boards
            5.1.3.4    Aluminium Tin
            5.1.3.5    Tea Bags
        5.1.4    Figure: Breakup by Distribution Channel: Historical Market (2014-2018) & Forecast (2019-2024)
            5.1.4.1    Supermarkets/Hypermarkets
            5.1.4.2    Speciality Stores
            5.1.4.3    Convenience Stores
            5.1.4.4    Online Retailers
            5.1.4.5    Others
        5.1.5    Figure: Breakup by Applications: Historical Market (2014-2018) & Forecast (2019-2024)
            5.1.5.1    Residential
                5.1.5.1.1    Breakup by Types
            5.1.5.2    Commercial
                5.1.5.2.1    Breakup by Types
        5.1.6    Figure: Breakup by Processing: Historical Market (2014-2018) & Forecast (2019-2024)
            5.1.6.1    CTC
            5.1.6.2    Orthodox (Traditional)
        5.1.7    Chart: India Tea Production Market Breakup by States: Historical Market (2014-2018) & Forecast (2019-2024)
            5.1.7.1    Assam
            5.1.7.2    West Bengal
            5.1.7.3    Tamil Nadu
            5.1.7.4    Kerala
            5.1.7.5    Karnataka
            5.1.7.6    Others
        5.1.8    Chart: India Tea Consumption Market Breakup by States: Historical Market (2014-2018) & Forecast (2019-2024)
            5.1.8.1    Uttar Pradesh
            5.1.8.2    Maharashtra
            5.1.8.3    Gujarat
            5.1.8.4    West Bengal
            5.1.8.5    Karnataka
            5.1.8.6    Bihar
            5.1.8.7    Others
    5.2    SWOT Analysis
        5.2.1    Overview
        5.2.2    Strengths
        5.2.3    Weaknesses
        5.2.4    Opportunities
        5.2.5    Threats
    5.3    Value Chain Analysis
    5.4    Porter’s Five Forces Analysis

        5.4.1    Overview
        5.4.2    Buyer’s Power
        5.4.3    Supplier’s Power
        5.4.4    New Entrants
        5.4.5    Degree of Rivalry
        5.4.6    Substitutes
    5.5    Trade Analysis (HS Code: 090210, 090220, 090230, 090240) 
        5.5.1    Major Exporting Countries by Value & Volume
        5.5.2    Major Importing Countries by Value & Volume
    5.6    India: Price Analysis
        5.6.1    Black Tea Historical Price Trends (2014-2018) & Forecast (2019-2024)
        5.6.2    Green Tea Historical Price Trends (2014-2018) & Forecast (2019-2024)
6    Manufacturing Process
    6.1    Detailed Process Flow
    6.2    Operations Involved
7    Cost Analysis of Production
    7.1    Cost of Raw Material
    7.2    Packaging
    7.3    Transportation
    7.4    Utilities
    7.5    Manpower
    7.6    Other Cost
8    Competitive Landscape 
    8.1     Supplier Analysis

        8.1.1    Tata Global Beverages Limited
        8.1.2    Hindustan Unilever Limited
        8.1.3    Gujarat Tea Processors & Packers Ltd
        8.1.4    Amar Tea Private Limited
        8.1.5    Organic India Private Limited
        8.1.6    Pataka Industries Private Limited
        8.1.7    Others
    8.2    Market by Brands
        8.2.1    Tata Tea
        8.2.2    Brooke Bond Red Label/Taj Mahal
        8.2.3    Lipton
        8.2.4    Tetley
        8.2.5    Wagh Bakri
        8.2.6    Pataka Premium
        8.2.7    Society
        8.2.8    Duncans Darjeeling Tea
        8.2.9    Tulsi Green Tea
        8.2.10    Others
9    Events and Developments

Introduction

EMR is one of the foremost business intelligence and market research firms with a database of syndicated and customised reports spanning more than 100 industries across global and regional markets. We leverage the knowledge of our highly skilled team of over 100 analysts and more than 3000 independent consultants to provide our clients with thoroughly researched and reliable data tailored to their requirements. We help our clients, who range from Fortune 1000 companies to medium and niche enterprises, make informed strategic decisions through our varied tools and methodology.

Our meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. We understand the distinct nature and requirements for each market and thus, modify our methodology to best fit the industry in question. Our research methodology uses a combination of cutting-edge analytical tools and the expertise of our highly accomplished team, thus, providing our customers with market insights that are accurate, actionable, and help them remain ahead of their competition. EMR’ s fine-tuned research methodology and data analysis, formulated through years of cross-industry experience of our team, ensure that our clients are provided with:

  • Value-added and infallible market intelligence.
  • A holistic understanding of the current and expected market fluctuations through meticulously collected data.
  • Verified information on the probable opportunities and risks in the present and forecasted markets.
  • Validated and thoroughly analysed insights derived from our latest analytical tools and impeccable sources.

Assessment Approach

Our approach gives our clients a comprehensive assessment of the prevailing and projected market conditions through the collection, collation, and analysis of data from trusted sources.

Price Assessment

We assess the historical, prevailing, and expected prices of commodities and raw materials by analysing our assiduously collected data from verified primary and secondary sources. Our assessments reflect the market values of related commodities within a region to help our consumers understand the interdependencies and formulate profitable market strategies. Our price assessments cover both the average global prices along with the prevailing regional prices.

Market Assessment

Our market assessments determine the global and regional production and consumption of the product, according to their value and volume. We identify the key growth drivers, opportunities, and restraints that might promote or hinder the future market growth along with an expansive overview of the competitive landscape to help our clients make informed strategic decisions. We also take into account the demographic, economic, cultural, and political factors that might influence the market.

Data Collection

We gather market intelligence through our extensive database of reliable secondary sources and our exhaustive interviews with multiple industry stakeholders. The information gathered through our primary and secondary sources help us verify and extrapolate data relating to prices, trade, and market fluctuations along with the latest developments in the market.

Primary Research

As a part of our primary research, we interact with highly placed industrial professionals possessing an expansive and meticulous insight into the market. We conduct our interviews via mails, telephonic conversations, and one-on-one meetings. Thus, our exhaustive interviews with both buyers and consumers help us provide our clients with verified intelligence regarding the market size, share, drivers, prices, and forecast along with a detailed assessment of your supply chain.

Secondary Research

EMR has access to extensive internal and subscribed databases, which apprise us of the historical and prevailing market conditions and help us forecast the market for the coming few years. Our secondary research involves a wide array of sources ranging from the annual and financial reports of the key players in the industry to governmental and regulatory databases. We refer to various scientific and industry publications and whitepapers to form a comprehensive understanding of the product and the supply chain. Our wide-ranging research also refers to relevant articles and press releases to provide our customers with an up-to-date understanding of the contemporary market. We derive extensive raw data from our secondary research, which then go through a thorough verification and validation process, to help us formulate an exhaustive understanding of the market, the supply chain, the competitive landscape, and the product.

Other Analyst Tools and Data Models

Our extensive and intricate data models, formulated through our propriety technological and analytical resources, help you easily comprehend the expansive market data and aid you in framing vital business and market strategies. Our tools provide you with a cohesive understanding of the industry outlook, taking into account the qualitative and quantitative market variables. Our analytical tools and models are regularly updated according to the changes in the continually evolving market scenarios as well as being adapted to best meet our client’s specific needs. Our research methods involve a blend of the best technological tools used in the industry along with the expertise of our analysts and consultants who can spot and assess the implications of the subtle factors influencing the more complex markets.

Data Prioritisation

Our market assessments take into consideration only those data that are confirmed and are derived from credible and transparent sources. Thus, our clients are presented with accurate and infallible data which can be incorporated into their business strategies.

Data Validation

Before our data is presented to the clients, they undergo an intensive cross-verification and validation process. We corroborate the data gathered through our primary and secondary research by the review and validation of the initial sources along with the verification of the data from other thoroughly vetted sources.

Exigent Data Assessment

Our qualitative and quantitative assessments are time-sensitive, reflecting the most recent value and volume of the market across regions. By constantly updating our databases and reports to reflect the changes taking place in the market, our market and price assessments accurately reflect the prevailing industry conditions.

Thus, our rigorous data collection, thorough statistical analysis, and specialist assessments ensure that our clientele has a greater understanding of the market space, supply chain, price fluctuations, competitive landscape, and other vital factors, helping them emerge as the undisputed industry leaders in their respective fields.

Purchase Options  

Buy Now  

Call us on

( USA & Canada : )
+1-415-325-5166,
us.sales@expertmarket
research.com
( United Kingdom : )
+44-702-402-5790,
uk.sales@expertmarket
research.com
Send Enquiry  

Purchase Full Report

  • Single User License
  • $2399 $2999
  • Restricted to one user
  • One print only
  • Available in PDF
  • Free limited customisation (pre sales)
  • Post sales analyst support
  • Free report update (Within 180 Days)
  • Buy Now
  • Five User License
  • $3199 $3999
  • Restricted to five users
  • One print per user
  • Available in PDF
  • Free limited customisation (pre sales)
  • Post sales analyst support
  • Free report update (Within 180 Days)
  • Buy Now
  • Corporate License
  • $3999 $4999
  • Unlimited users within organisation
  • No limit on prints
  • Available in PPT and PDF
  • Free limited customisation (pre sales)
  • Post sales analyst support
  • Free report update (Within 180 Days)
  • Buy Now

Why Expert Market Research?

Right People

We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.

Right Methodology

We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.

Right Price

We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.

Right Support

Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.

Similar Reports

Global Dairy Alternative Market Report and Forecast 2019-2024

The global dairy alternative market attained a value of USD 14.5 billion in 2018. It is expected to witness a further robust growth in the forecast period of 2019-2024, growing at a CAGR of 12%. The m...

  • Pre-Order Available
  • Price: $ 2399
Global Tea Market Report and Forecast 2019-2024

During 2014-2018, the global tea market grew at a CAGR of around 5%. The market is currently being driven by an increasing demand for healthier beverages, RTD (Ready-to-drink) teas, growing demand in ...

  • 24 Hour Email Delivery
  • Price: $ 2999
Frozen Finger Chips Market Report and Forecast 2019-2024

During 2014-2018, the global frozen finger chips market grew at a CAGR of around 4%. The market is currently being driven by a growing popularity of finger chips among the youth, changing food prefere...

  • 24 Hour Email Delivery
  • Price: $ 2999
Global Bakery Products Market Report and Forecast 2019-2024

During 2019-2024, the global bakery products market is expected to grow at a CAGR of 2.7%. Currently, the market is being driven by increasing disposable incomes, higher standards of living, shiftin...

  • 24 Hour Email Delivery
  • Price: $ 2999
Global Tomato Processing Market Report and Forecast 2019-2024

The global tomato processing market is aided by the rising production as well as consumption of processed tomatoes. In 2018, 40 million tons of processed tomatoes were consumed globally. Their consump...

  • 24 Hour Email Delivery
  • Price: $ 2999

Stay informed with our free industry updates.

Download Sample

Buy Full Version
"Indian Tea" Purchase Enquiry