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Indian Tea Market

Indian Tea Market Size, Share, Trends, Outlook, Forecast: By Type: Black, Green, Oolong, White, Others; By Sector: Organised, Unorganised; By Packaging: Plastic Containers, Loose Tea, Paper Boards, Aluminum Tins, Tea Bag, Others; By Processing; By Application; By Distribution Channel; Regional Analysis; Competitive Landscape; 2024-2032

Indian Tea Market Outlook

The Indian tea market size is projected to grow at a CAGR of 4.2% in the forecast period of 2024-2032. By 2032, the tea market in India is expected to attain 1.82 million tons.

 

Key Takeaways

India is a significant exporter of tea to countries like Iran, the UAE, and the USA.
There is a growing adoption of speciality and herbal teas, including organic tea, green tea blends, and white tea.
Expansion of distribution channels including online stores are supporting the market growth.

 

The Indian tea market is poised for expansion, owing to the increased domestic consumption of different varieties of tea, including green tea, rising disposable incomes, and the expansion of online distribution channels.

 

India is the second largest producer of tea, globally, after China. The country is a leading consumer of tea (the beverage) and accounted for nearly a fifth of the global consumption in 2016. India attained the highest exports of tea in 2017 in almost four and a half decades. However, the annual growth of the exports from the country was only moderate due to the high domestic consumption. Almost 80% of the total output in India is consumed domestically. The per capita consumption of the beverage in the country has witnessed a significant increase in the last decade. As reported in H2 2023, India is gradually replacing Sri Lankan tea in new export destinations namely, Iraq, Turkey, and Jordan.

 

Tea Production in India (Million Kg)

Indian Tea Market

Key Trends and Developments

Growing adoption of premium and speciality tea; favourable government initiatives, increasing awareness regarding the advantages of tea consumption, particularly green tea and organic variants; and packaging innovations including eco-friendly packaging are the major trends impacting the Indian tea market

 

Date Company Event
Nov 2023 Coca-Cola Coca-Cola India entered into the ready-to-drink tea beverages segment with the launch of 'Honest Tea’.
Mar 2023 Tata Consumer Products Tata Consumer Products launched Tata Tea Premium - Street Chais of India, a range of teas developed from unique flavours inspired by the streets of India.
Nov 2022 Dabur Dabur entered into the premium tea market with the launch of Dabur Vedic Tea that contains ayurvedic herbs like tulsi, ginger, cardamom, and others.
May 2022 Organic India The company launched new variety of tea like Tulsi Detox Kahwa and infusions such as Peppermint Refresh, Moringa Hibiscus, and Simply Chamomile.

 

 

Trends Impact
Growing adoption of premium and speciality tea The economic development of India and increase in the middle-class population are driving the adoption of premium and speciality tea varieties in the country.
Favourable government initiatives The government of India has launched several schemes supporting the domestic production of tea.
Growing demand for organic tea and their online availability The increasing awareness regarding the health benefits of herbal and organic tea and their improved availability through online channels contribute to its greater consumption.
Eco friendly packaging of tea bags gaining traction There is a growing adoption of recyclable, landfill-friendly tea bags, supporting sustainable development and environmental safety.

 

Market Share of Export Revenue by Country (2022-2023)

Indian Tea Market

Indian Tea Market Trends

The Indian tea market is driven by high penetration of the beverage in the country across socio-economic classes. India’s healthy economic growth and a subsequent rise in the middle-class population is proving to be a catalyst in the market growth, with consumers increasingly gravitating towards premium brands. The rising demand for packaged tea leaves in both urban and rural areas due to lesser chances of adulteration, convenient storage, and their superior quality further favours the market. The demand for packaged varieties with natural ingredients is witnessing a surge, especially variants like Darjeeling, Kangra, and Sikkim tea.

 

The middle class is also willing to experiment more with tea blends, thus, providing impetus to segments like herbal, flavoured blends, and other speciality variants. With busier lifestyles and a growing workforce, the sales of herbal tea are expected to rise, as consumers seek healthier alternatives to beverages like carbonated drinks. The urban sector is currently a major consumer of herbal tea. The market will also be driven by increasing innovations in packaging and flavours in the coming years. The consumer demand for wider beverage options and innovations like eco-friendly packaging is compelling manufactures to launch improved product range.

 

Market Segmentation

“Indian Tea Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

 

Market Breakup Categories
Type Black, Green, Oolong, White, Others
Sector Organised, Unorganised
Packaging Plastic Containers, Loose Tea, Paper Boards, Aluminum Tins, Tea Bag, Others
Processing CTC, Orthodox (Traditional)
Application Residential, Commercial
Distribution Channel Supermarkets/Hypermarkets, Convenience Stores, Speciality Stores, Online, Others
Region North, East and Central, West, South

 

Convenience stores are the leading distribution channel, accounting for most of the Indian tea market share

The convenience stores account for the major share of the total market value as local ‘kirana’ stores are a popular choice to buy daily essentials, including tea, for the Indian population. Meanwhile, supermarkets/hypermarkets have also gained considerable popularity in the last few years owing to shifting consumer behaviour and changing shopping habits. The robust expansion of online channels is expected to significantly influence the market dynamics, with the online segment projected to register the fastest growth rate over the forecast period.

 

Green tea is becoming a popular choice among Indians, with rise in awareness regarding its health benefits

The demand for green tea is expected to witness robust growth in the coming years as people become more aware of its health benefits. The market for green tea in India is being driven by rising urban population and their increased focus on health and wellness. The rise in disposable incomes and the increasing demand for premium varieties in the country are further aiding the regional market growth. The growing popularity of cafes/lounges primarily serving herbal and organic variations is expected to aid the market in the coming years.

 

Competitive Landscape

The market players are focusing on incorporating sustainable packaging amidst the growing concerns regarding environment safety and are increasingly investing in product marketing to increase their reach

 

Company Specialisation Product Portfolio
Tata Consumer Products Ltd FMCG Tea, coffee, liquid beverages, food, etc.
Hindustan Unilever Limited FMCG Tea, soap, shampoo, conditioner, foods, etc.
R. Twining and Company Limited. Tea, wellbeing drinks, others Fruit and herbal, green tea, superblends, English breakfast, Earl Grey, Lady Grey, Darjeeling, Assam, decaffeinated tea, etc.
Marvel Group Production and distribution of tea Classic tea, flavoured tea, green tea, gift packs

 

Other notable players operating in the Indian tea market include Wagh Bakri Tea Group, Pataka Group of Companies, The Bombay Burmah Trading Corporation. Ltd, Assam Company India Limited, Ramesh Tea Traders, Amar Tea Pvt. Ltd, Rossell India Ltd., and Goodricke Group Limited, among others. Manufacturers are upgrading their portfolios and are launching new products, focusing on product packaging and format, in order to meet evolving demands of consumers.

 

Indian Tea Market Analysis by Region

North India represents the leading Indian tea market, accounting for over three-fourths of the total market share. Assam is the major tea producing state in the country followed by West Bengal. According to the place of origin, Assam and Darjeeling tea varieties are globally the most recognised types. South India accounts for nearly a fifth of the market with the production concentrated in the Nilgiris. While the region has a significantly lower output than North India, the market is driven by the production of premium variety and superior quality.

 

By types, black tea is the largest segment in the tea market in India. Between 2008-2017, the black variety witnessed a moderate annual growth of 3.3%. The consumers are increasingly choosing packaged over unpackaged varieties, due to the perceived superiority of the product in terms of quality and packaging. Currently, nearly 80% of the households in urban India and almost 75% of the households in rural India prefer buying packaged product types.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Sector
  • Packaging
  • Processing
  • Application
  • Distribution Channel
  • Region
Breakup by Type
  • Black
  • Green
  • Oolong
  • White
  • Others
Breakup by Sector
  • Organised
  • Unorganised
Breakup by Packaging
  • Plastic Containers
  • Loose Tea
  • Paper Boards
  • Aluminum Tins
  • Tea Bag
  • Others
Breakup by Processing
  • CTC
  • Orthodox (Traditional)
Breakup by Application
  • Residential
  • Commercial
Breakup by Distribution Channel
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Speciality Stores
  • Online
  • Others
Breakup by Region
  • North Region
  • East and Central Region
  • West Region
  • South Region
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Tata Consumer Products Limited
  • Hindustan Unilever Limited
  • Wagh Bakri Tea Group
  • R. Twining and Company Limited.
  • Pataka Group of Companies
  • Marvel Group
  • The Bombay Burmah Trading Corporation. Ltd,
  • Assam Company India Limited
  • Ramesh Tea Traders
  • Amar Tea Pvt. Ltd
  • Rossell India Ltd.
  • Goodricke Group Limited
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers    
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
7    Opportunities and Challenges in the Market
8    Global Tea Market Overview

    8.1    Key Industry Highlights
    8.2    Global Tea Historical Market (2018-2023) 
    8.3    Global Tea Market Forecast (2024-2032)
    8.4    Global Tea Market Share by Region
        8.4.1    North America
        8.4.2    Europe
        8.4.3    Asia Pacific
        8.4.4    Latin America
        8.4.5    Middle East and Africa
9    India Tea Market Overview
    9.1    Key Industry Highlights
    9.2    India Tea Historical Production (2018-2023) 
    9.3    India Tea Production Forecast (2024-2032)
    9.4    India Tea Historical Consumption (2018-2023) 
    9.5    India Tea Consumption Forecast (2024-2032)
10    India Tea Market by Type
    10.1    Black
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    Green
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
    10.3    Oolong
        10.3.1    Historical Trend (2018-2023)
        10.3.2    Forecast Trend (2024-2032)
    10.4    White
        10.4.1    Historical Trend (2018-2023)
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    India Tea Market by Sector
    11.1    Organised
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    Unorganised
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
12    India Tea Market by Packaging
    12.1    Plastic Containers
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    Loose Tea
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
    12.3    Paper Boards
        12.3.1    Historical Trend (2018-2023)
        12.3.2    Forecast Trend (2024-2032)
    12.4    Aluminum Tins
        12.4.1    Historical Trend (2018-2023)
        12.4.2    Forecast Trend (2024-2032)
    12.5    Tea Bag
        12.5.1    Historical Trend (2018-2023)
        12.5.2    Forecast Trend (2024-2032)
    12.6    Others
13    India Tea Market by Processing
    13.1    CTC
        13.1.1    Historical Trend (2018-2023)
        13.1.2    Forecast Trend (2024-2032)
    13.2    Orthodox (Traditional)
        13.2.1    Historical Trend (2018-2023)
        13.2.2    Forecast Trend (2024-2032)
14    India Tea Market by Application
    14.1    Residential
        14.1.1    Historical Trend (2018-2023)
        14.1.2    Forecast Trend (2024-2032)
    14.2    Commercial
        14.2.1    Historical Trend (2018-2023)
        14.2.2    Forecast Trend (2024-2032)
15    India Tea Market by Distribution Channel
    15.1    Supermarkets and Hypermarkets
        15.1.1    Historical Trend (2018-2023)
        15.1.2    Forecast Trend (2024-2032)
    15.2    Convenience Stores
        15.2.1    Historical Trend (2018-2023)
        15.2.2    Forecast Trend (2024-2032)
    15.3    Specialty Stores
        15.3.1    Historical Trend (2018-2023)
        15.3.2    Forecast Trend (2024-2032)
    15.4    Online
        15.4.1    Historical Trend (2018-2023)
        15.4.2    Forecast Trend (2024-2032)
    15.5    Others
16    India Tea Market by Region
    16.1    North Region
        16.1.1    Historical Trend (2018-2023)
        16.1.2    Forecast Trend (2024-2032)
        16.1.3    Market Breakup by State
    16.2    East and Central Region
        16.2.1    Historical Trend (2018-2023)
        16.2.2    Forecast Trend (2024-2032)
        16.2.3    Market Breakup by State
    16.3    West Region
        16.3.1    Historical Trend (2018-2023)
        16.3.2    Forecast Trend (2024-2032)
        16.3.3    Market Breakup by State
    16.4    South Region
        16.4.1    Historical Trend (2018-2023)
        16.4.2    Forecast Trend (2024-2032)
        16.4.3    Market Breakup by State
17    Market Dynamics
    17.1    SWOT Analysis
        17.1.1    Strengths
        17.1.2    Weaknesses
        17.1.3    Opportunities
        17.1.4    Threats
    17.2    Porter’s Five Forces Analysis
        17.2.1    Supplier’s Power
        17.2.2    Buyer’s Power
        17.2.3    Threat of New Entrants
        17.2.4    Degree of Rivalry
        17.2.5    Threat of Substitutes
    17.3    Key Indicators for Demand
    17.4    Key Indicators for Price
18    Value Chain Analysis
19    Trade Data Analysis (HS Code - 0902)

    19.1    Major Importing Countries
        19.1.1    By Volume
        19.1.2    By Value
    19.2    Major Exporting Countries
        19.2.1    By Volume
        19.2.2    By Value
20    Price Analysis
21    Competitive Landscape

    21.1    Market Structure
    21.2    Company Profiles
        21.2.1    Tata Consumer Products Limited
            21.2.1.1    Company Overview
            21.2.1.2    Product Portfolio
            21.2.1.3    Demographic Reach and Achievements
            21.2.1.4    Certifications
        21.2.2    Hindustan Unilever Limited
            21.2.2.1    Company Overview
            21.2.2.2    Product Portfolio
            21.2.2.3    Demographic Reach and Achievements
            21.2.2.4    Certifications
        21.2.3    Wagh Bakri Tea Group
            21.2.3.1    Company Overview
            21.2.3.2    Product Portfolio
            21.2.3.3    Demographic Reach and Achievements
            21.2.3.4    Certifications
        21.2.4    R. Twining and Company Limited.
            21.2.4.1    Company Overview
            21.2.4.2    Product Portfolio
            21.2.4.3    Demographic Reach and Achievements
            21.2.4.4    Certifications
        21.2.5    Pataka Group of Companies
            21.2.5.1    Company Overview
            21.2.5.2    Product Portfolio
            21.2.5.3    Demographic Reach and Achievements
            21.2.5.4    Certifications
        21.2.6    Marvel Group
            21.2.6.1    Company Overview
            21.2.6.2    Product Portfolio
            21.2.6.3    Demographic Reach and Achievements
            21.2.6.4    Certifications
        21.2.7    The Bombay Burmah Trading Corporation. Ltd,
            21.2.7.1    Company Overview
            21.2.7.2    Product Portfolio
            21.2.7.3    Demographic Reach and Achievements
            21.2.7.4    Certifications
        21.2.8    Assam Company India Limited
            21.2.8.1    Company Overview
            21.2.8.2    Product Portfolio
            21.2.8.3    Demographic Reach and Achievements
            21.2.8.4    Certifications
        21.2.9    Ramesh Tea Traders
            21.2.9.1    Company Overview
            21.2.9.2    Product Portfolio
            21.2.9.3    Demographic Reach and Achievements
            21.2.9.4    Certifications
        21.2.10    Amar Tea Pvt. Ltd
            21.2.10.1    Company Overview
            21.2.10.2    Product Portfolio
            21.2.10.3    Demographic Reach and Achievements
            21.2.10.4    Certifications
        21.2.11    Rossell India Ltd.
            21.2.11.1    Company Overview
            21.2.11.2    Product Portfolio
            21.2.11.3    Demographic Reach and Achievements
            21.2.11.4    Certifications
        21.2.12    Goodricke Group Limited
            21.2.12.1    Company Overview
            21.2.12.2    Product Portfolio
            21.2.12.3    Demographic Reach and Achievements
            21.2.12.4    Certifications
        21.2.13    Others
22    Key Trends and Developments in the Market


List of Key Figures and Tables

1.    Global Tea Market: Key Industry Highlights, 2018 and 2032
2.    India Tea Market: Key Industry Highlights, 2018 and 2032
3.    India Tea Historical Market: Breakup by Type (KMT), 2018-2023
4.    India Tea Market Forecast: Breakup by Type (KMT), 2024-2032
5.    India Tea Historical Market: Breakup by Sector (KMT), 2018-2023
6.    India Tea Market Forecast: Breakup by Sector (KMT), 2024-2032
7.    India Tea Historical Market: Breakup by Processing (KMT), 2018-2023
8.    India Tea Market Forecast: Breakup by Processing (KMT), 2024-2032
9.    India Tea Historical Market: Breakup by Packaging (KMT), 2018-2023
10.    India Tea Market Forecast: Breakup by Packaging (KMT), 2024-2032
11.    India Tea Historical Market: Breakup by Application (KMT), 2018-2023
12.    India Tea Market Forecast: Breakup by Application (KMT), 2024-2032
13.    India Tea Historical Market: Breakup by Distribution Channel (KMT), 2018-2023
14.    India Tea Market Forecast: Breakup by Distribution Channel (KMT), 2024-2032
15.    India Tea Historical Market: Breakup by Region (KMT), 2018-2023
16.    India Tea Market Forecast: Breakup by Region (KMT), 2024-2032
17.    Major Importing Countries by Volume
18.    Major Exporting Countries by Volume
19.    Major Importing Countries by Value
20.    Major Exporting Countries by Value
21.    India Tea Market Structure

Key Questions Answered in the Report

The market is projected to grow at a CAGR of nearly 4.2% in the forecast period of 2024-2032.

The major drivers of the market include rising disposable incomes, increasing population, and the healthy production and consumption of the beverage.

Almost 80% of the total output in India is consumed domestically. The per capita consumption of the beverage in the country has witnessed a significant increase in the last decade. This is expected to be a key trend guiding the growth of the market.

North, East and Central, West, and South are the leading regions in the market.

Black tea is the dominant type of the product in the market.

The leading tea packaging in the market are loose tea, plastic containers, paper boards, aluminium tins, and tea bags, among others.

The major distribution channels in the market are supermarkets and hypermarkets, speciality stores, convenience stores, and online, among others.

The significant processing types in the market are CTC and orthodox (traditional).

Residential and commercial sectors are the leading applications of the market.

Based on sector, the market is divided into organised and unorganised.

The key players in the market are Tata Consumer Products Limited, Hindustan Unilever Limited, Wagh Bakri Tea Group, R. Twining and Company Limited., Pataka Group of Companies, Marvel Group, The Bombay Burmah Trading Corporation. Ltd, Assam Company India Limited, Ramesh Tea Traders, Amar Tea Pvt. Ltd, Rossell India Ltd., and Goodricke Group Limited, among others.

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