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The growth of the Latin America household care market is significantly supported by the growth of the region’s laundry detergent market, which reached a value of nearly USD 9 billion in 2019.In Latin America, laundry detergents find their primary application in the household sector, thus, further pushing the growth of the household care market in the region. The powder detergent is the most dominant form of detergent used in Latin America, accounting for 47% of the regional laundry detergent market.
With the economies of major regional markets in Latin America, like Brazil and Argentina, recovering from the economic fall in the recent years, major players are expressing renewed interest in the region by expanding their operations and product portfolios in the region. Leading players in the industry are also investing in expanding and launching sustainable and natural products in Latin America as a part of their corporate social responsibility goals and in response to the rising consumer demand for organic and eco-friendly products. Unilever (NYSE: UL), one of the leading players in the household care in the region, is launching a natural plant-based detergent in a completely recyclable pack as a part of its OMO brand. Other major players are also expanding their market in Latin America. The region accounts for 6% of the global net sales of Procter & Gamble Co (NYSE: PG), another leading player in the household care industry.
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The major key players in the Latin America household care market includes Unilever, The Procter & Gamble Company, Henkel AG & Co. KGaA, The Clorox Company, SC Johnson, Church & Dwight Co., Inc., and Colgate-Palmolive Company, among others. The comprehensive report covers their market share, capacity, and latest developments like mergers and acquisitions, capacity expansions, and plant turnarounds.
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