Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Latin America Household Care Market Outlook

The Latin America household care market size attained a value of 6.07 billion in 2023. The market is expected to grow at a CAGR of 4.94% between 2024 and 2032, reaching almost 9.37 billion by 2032.

Latin America Household Care Market

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Within the laundry detergent segment, powder detergent is the most commonly used laundry care product. The overall household care market in Latin America is growing due to the rising awareness of both chronic and acute diseases, which is leading to a greater hygiene and health consciousness among the people in the region.

Brazil, one of the leading markets in Latin America, is expected to see a growth in its household care industry. The household care industry growth in Brazil is being aided by the recovering economy of the country. The country presents a lucrative expansion opportunity for the expansion of major global players into the Latin America region. The expansion of product portfolios by major players in the industry such as, Unilever into high potential geographies like Brazil has further aided the industry growth. Other major players are also expanding their laundry care and toilet cleaner segments into the country.

At a global level, regions like North America, Europe, and the Asia Pacific dominate the industry. The increasing health and hygiene consciousness, especially among the younger consumers, is propelling the industry growth for household care products. Globally, the industry is being driven by the growth of the laundry detergent industry, which witnessed a 20% growth in 2018 from 2014. Laundry detergents dominate the global household care industry, accounting for more than 50% of the industry. The growth of the laundry detergent segment is being propelled by the emerging regions like China, India, and Brazil. The Asia Pacific is the leading market for laundry detergents with China and India as its major markets. India and China are also significant regional markets in the Asia Pacific for the overall household care segment.

Market Segmentation

Household care refers to maintaining household cleanliness and hygiene by keeping bathrooms, kitchen tables, utensils, laundry, and other difficult household surfaces and objects clean and hygienic. The household care industry can be divided into the following types:

Latin America Household Care Market

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  • Laundry Detergents
  • Dishwashing
  • Laundry Additives
  • Hard Surface Cleaners
  • Toilet Care 
  • Others

The report covers the regional markets in Latin America of household care like Brazil, Mexico, Colombia, and Argentina among others.

Market Analysis

The Latin America household care market is being driven by the region’s growing economy and rising awareness of chronic and acute diseases. With consumers becoming more health and hygiene conscious,  they are investing more money on household care products such as detergents, toilet cleaners, and floor cleaners. The rising standards of living and growing disposable incomes are also driving the industry forward in the region. The region’s large population of under-30-year olds with rising spending power is also driving the industry growth.

People are also increasingly preferring organic goods which are safe from harmful chemicals, thus, furthering the growth of home care products, which have natural ingredients. The rising demand for sustainable products is also leading to the rising introduction of eco-friendly products and packaging by major players. The increase in the innovations of products and the penetration of multiple brands in the region has supported the growth of Latin America market. The diversification of household products available has led to an increased demand for these goods in the region. The online availability of household care products makes them more accessible to a larger population, thus, further aiding the growth of the Latin America household care market.

Latin America Household Care Market

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Competitive Landscape

The report gives a detailed analysis of the following key players in the Latin America household care market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, capacity expansions, and plant turnarounds:

  • Unilever
  • The Procter & Gamble Company
  • Henkel AG & Co. KGaA
  • The Clorox Company
  • SC Johnson
  • Church & Dwight Co., Inc.
  • Colgate-Palmolive Company
  • Others

The comprehensive report by EMR investigates the macro and micro aspects of the Latin America household care market. It gives an overview of the other regional markets like North America, Europe, Asia Pacific, and the Middle East and Africa. The report assesses the industry based on the Porter’s Five Forces model. It also offers a SWOT as well as a value chain analysis.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Products
  • Region
Breakup by Products
  • Laundry Detergents
  • Laundry Additives
  • Dishwashing
  • Hard Surface Cleaners
  • Toilet Care
  • Others
Breakup by Region
  • Brazil
  • Argentina
  • Mexico
  • Colombia
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Unilever
  • Procter and Gamble
  • Henkel AG and Co. KGaA
  • The Clorox Company
  • S.C. Johnson and Son Inc.
  • Church and Dwight Co., Inc.
  • Colgate-Palmolive Company
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2023, the Latin America household care market attained a value of USD 6.07 billion.

The market is projected to grow at a CAGR of 4.94% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 9.37 billion by 2032. 

The major drivers of the market are the rising awareness regarding chronic and acute diseases and the growing demand for laundry detergents in the region.

The key trends guiding the growth of the market include the rising investments in household care products, the growing demand for sustainable household care products,  the rising standards of living, and growing disposable incomes in the region.
 

The major regions of the market in Latin America are Brazil, Argentina, Mexico, and Colombia, among others. 

Laundry detergents, laundry additives, dishwashing, hard surface cleaners, and toilet care, among others, are the major products of household care in the market.

The major players in the market are Unilever, Procter and Gamble, Henkel AG and Co. KGaA, The Clorox Company, S.C. Johnson and Son Inc., Church and Dwight Co., Inc., and Colgate-Palmolive Company, among others. 
 

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