Report

Expert Market Research Thumbnail Image

Latin America Household Care Market: By Products: Laundry Detergents, Laundry Additives, Dishwashing, Hard Surface Cleaners, Toilet Care, Others; By Region: North America, Europe, Asia Pacific, LATAM, Middle East & Africa; Historical Production and Consumption (2014-2018); Production and Consumption Forecast (2019-2024); SWOT Analysis;Latin America Household Care Market; Value Chain Analysis; Porter’s Five Forces Analysis; Competitive Landscape; News and Developments; Manufacturing Process; Cost Analysis

Latin America Household Care Market Key Insight:

 

  • Types: Laundry Detergents, Laundry Additives, Dishwashing, Hard Surface Cleaners, Toilet Care, Others
  • Market Analysis and Outlook 2019-2024
  • Price Trends
  • Market Performance
  • Breakup by Region
  • Cost Analysis
  • Competitive Landscape
  • Value Chain Analysis
  • Mergers and Acquisitions

 

Market Outlook

The Latin America household care market is being driven by the rising demand for laundry detergents in the region. The laundry detergent market in Latin America reached a value of USD 4.7 billion in 2018. Within the laundry detergent segment, powder detergent is the most commonly used laundry care product. The overall household care market in Latin America is growing due to the rising awareness of both chronic and acute diseases, which is leading to a greater hygiene and health consciousness among the people in the region.

Brazil, one of the leading markets in Latin America, is expected to see a growth in its household care industry. The household care industry growth in Brazil is being aided by the recovering economy of the country. The country presents a lucrative expansion opportunity for the expansion of major global players into the Latin America region. The expansion of product portfolios by major players in the industry such as, Unilever into high potential geographies like Brazil has further aided the industry growth. Other major players are also expanding their laundry care and toilet cleaner segments into the country.

At a global level, regions like North America, Europe, and the Asia Pacific dominate the industry. The increasing health and hygiene consciousness, especially among the younger consumers, is propelling the industry growth for household care products. Globally, the industry is being driven by the growth of the laundry detergent industry, which witnessed a 20% growth in 2018 from 2014. Laundry detergents dominate the global household care industry, accounting for more than 50% of the industry. The growth of the laundry detergent segment is being propelled by the emerging regions like China, India, and Brazil. The Asia Pacific is the leading market for laundry detergents with China and India as its major markets. India and China are also significant regional markets in the Asia Pacific for the overall household care segment.

Properties and Applications

Household care refers to maintaining household cleanliness and hygiene by keeping bathrooms, kitchen tables, utensils, laundry, and other difficult household surfaces and objects clean and hygienic. The household care industry can be divided into the following types:

  • Laundry Detergents
  • Dishwashing
  • Laundry Additives
  • Hard Surface Cleaners
  • Toilet Care 
  • Others

The report covers the regional markets in Latin America of household care like Brazil, Mexico, Colombia, and Argentina among others.

Market Analysis

The Latin America household care market is being driven by the region’s growing economy and rising awareness of chronic and acute diseases. With consumers becoming more health and hygiene conscious,  they are investing more money on household care products such as detergents, toilet cleaners, and floor cleaners. The rising standards of living and growing disposable incomes are also driving the industry forward in the region. The region’s large population of under-30-year olds with rising spending power is also driving the industry growth.

People are also increasingly preferring organic goods which are safe from harmful chemicals, thus, furthering the growth of home care products, which have natural ingredients. The rising demand for sustainable products is also leading to the rising introduction of eco-friendly products and packaging by major players. The increase in the innovations of products and the penetration of multiple brands in the region has supported the growth of Latin America market. The diversification of household products available has led to an increased demand for these goods in the region. The online availability of household care products makes them more accessible to a larger population, thus, further aiding the growth of the Latin America household care market.

Competitive Landscape

The report gives a detailed analysis of the following key players in the Latin America household care market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, capacity expansions, and plant turnarounds:

  • Unilever
  • The Procter & Gamble Company
  • Henkel AG & Co. KGaA
  • The Clorox Company
  • SC Johnson
  • Church & Dwight Co., Inc.
  • Colgate-Palmolive Company
  • Others

The comprehensive report by EMR investigates the macro and micro aspects of the Latin America household care market. It gives an overview of the other regional markets like North America, Europe, Asia Pacific, and the Middle East and Africa. The report assesses the industry based on the Porter’s Five Forces model. It also offers a SWOT as well as a value chain analysis.

1    Preface
2    Research Methodology
3    Executive Summary

    3.1    Household Care Market Outlook
    3.2    Market Drivers and Restraints
    3.3    Key Players
    3.4    Supply Market Changes
    3.5    Market Trends
4    Global Household Care Market Overview
    4.1    Global Household Care Market Historical Trends 2014-2018: By Value
    4.2    Global Household Care Market Forecast 2019-2024: By Value
    4.3    Global Household Care Market Breakup by Products
        4.3.1    Laundry Detergents
        4.3.2    Laundry Additives
        4.3.3    Dishwashing
        4.3.4    Hard Surface Cleaners
        4.3.5    Toilet Care 
        4.3.6    Others
    4.4    Global Household Care Market Breakup by Products: Historical Trends and Forecast (2014-2024): By Value & Volume 
        4.4.1    Laundry Detergents
        4.4.2    Laundry Additives
        4.4.3    Dishwashing
        4.4.4    Hard Surface Cleaners
        4.4.5    Toilet Care 
        4.4.6    Others
    4.5    Global Household Care Market Breakup by Region
        4.5.1    North America
        4.5.2    Europe
        4.5.3    Asia Pacific
        4.5.4    Latin America
        4.5.5    Middle East and Africa
    4.6    Global Household Care Market Breakup by Region: Historical Trends and Forecast (2014-2024):
        4.6.1    North America
        4.6.2    Europe
        4.6.3    Asia Pacific
        4.6.4    Latin America
        4.6.5    Middle East and Africa
5    Latin America Household Care Market 
    5.1    Market Overview
    5.2    Market Analysis
        5.2.1    Latin America Household Care Market Historical Trends 2014-2018: By Value
        5.2.2    Latin America Household Care Market Forecast 2019-2024: By Value
    5.3    Latin America Household Care Market Breakup by Products
        5.3.1    Laundry Detergents
        5.3.2    Laundry Additives
        5.3.3    Dishwashing
        5.3.4    Hard Surface Cleaners
        5.3.5    Toilet Care 
        5.3.6    Others
    5.4    Latin America Household Care Market Breakup by Products: Historical Trends and Forecast (2014-2024): By Value & Volume 
        5.4.1    Laundry Detergents
        5.4.2    Laundry Additives
        5.4.3    Dishwashing
        5.4.4    Hard Surface Cleaners
        5.4.5    Toilet Care 
        5.4.6    Others
    5.5    Latin America Household Care Market Breakup by Country
        5.5.1    Brazil
        5.5.2    Mexico
        5.5.3    Colombia
        5.5.4    Argentina
        5.5.5    Others
    5.6    Latin America Household Care Market Breakup by Country: Historical Trends and Forecast (2014-2024):
        5.6.1    Brazil
        5.6.2    Mexico
        5.6.3    Colombia
        5.6.4    Argentina
        5.6.5    Others
    5.7    SWOT Analysis
        5.7.1    Overview
        5.7.2    Strengths
        5.7.3    Weaknesses 
        5.7.4    Opportunities
        5.7.5    Threats
    5.8    Value Chain Analysis
    5.9    Porter’s Five Forces Analysis

        5.9.1    Overview
        5.9.2    Buyer’s Power
        5.9.3    Supplier’s Power
        5.9.4    New Entrants
        5.9.5    Degree of Rivalry
        5.9.6    Substitutes
6    Competitive Landscape
    6.1    Unilever
    6.2    The Procter & Gamble Company
    6.3    Henkel AG & Co. KGaA
    6.4    The Clorox Company
    6.5    SC Johnson
    6.6    Church & Dwight Co., Inc.
    6.7    Colgate-Palmolive Company
    6.8    Others
7    News and Developments

Additional Customisation Available:

8    Manufacturing Process
    8.1    Detailed Process Flow
    8.2    Operations Involved
    8.3    Mass Balance
9    Cost Analysis
    9.1    Land, Location and Site Development
    9.2    Construction
    9.3    Plant Machinery
    9.4    Cost of Raw Material
    9.5    Packaging
    9.6    Transportation
    9.7    Utilities
    9.8    Manpower
    9.9    Other Capital Investment

Introduction

EMR is one of the foremost business intelligence and market research firms with a database of syndicated and customised reports spanning more than 100 industries across global and regional markets. We leverage the knowledge of our highly skilled team of over 100 analysts and more than 3000 independent consultants to provide our clients with thoroughly researched and reliable data tailored to their requirements. We help our clients, who range from Fortune 1000 companies to medium and niche enterprises, make informed strategic decisions through our varied tools and methodology.

Our meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. We understand the distinct nature and requirements for each market and thus, modify our methodology to best fit the industry in question. Our research methodology uses a combination of cutting-edge analytical tools and the expertise of our highly accomplished team, thus, providing our customers with market insights that are accurate, actionable, and help them remain ahead of their competition. EMR’ s fine-tuned research methodology and data analysis, formulated through years of cross-industry experience of our team, ensure that our clients are provided with:

  • Value-added and infallible market intelligence.
  • A holistic understanding of the current and expected market fluctuations through meticulously collected data.
  • Verified information on the probable opportunities and risks in the present and forecasted markets.
  • Validated and thoroughly analysed insights derived from our latest analytical tools and impeccable sources.

Assessment Approach

Our approach gives our clients a comprehensive assessment of the prevailing and projected market conditions through the collection, collation, and analysis of data from trusted sources.

Price Assessment

We assess the historical, prevailing, and expected prices of commodities and raw materials by analysing our assiduously collected data from verified primary and secondary sources. Our assessments reflect the market values of related commodities within a region to help our consumers understand the interdependencies and formulate profitable market strategies. Our price assessments cover both the average global prices along with the prevailing regional prices.

Market Assessment

Our market assessments determine the global and regional production and consumption of the product, according to their value and volume. We identify the key growth drivers, opportunities, and restraints that might promote or hinder the future market growth along with an expansive overview of the competitive landscape to help our clients make informed strategic decisions. We also take into account the demographic, economic, cultural, and political factors that might influence the market.

Data Collection

We gather market intelligence through our extensive database of reliable secondary sources and our exhaustive interviews with multiple industry stakeholders. The information gathered through our primary and secondary sources help us verify and extrapolate data relating to prices, trade, and market fluctuations along with the latest developments in the market.

Primary Research

As a part of our primary research, we interact with highly placed industrial professionals possessing an expansive and meticulous insight into the market. We conduct our interviews via mails, telephonic conversations, and one-on-one meetings. Thus, our exhaustive interviews with both buyers and consumers help us provide our clients with verified intelligence regarding the market size, share, drivers, prices, and forecast along with a detailed assessment of your supply chain.

Secondary Research

EMR has access to extensive internal and subscribed databases, which apprise us of the historical and prevailing market conditions and help us forecast the market for the coming few years. Our secondary research involves a wide array of sources ranging from the annual and financial reports of the key players in the industry to governmental and regulatory databases. We refer to various scientific and industry publications and whitepapers to form a comprehensive understanding of the product and the supply chain. Our wide-ranging research also refers to relevant articles and press releases to provide our customers with an up-to-date understanding of the contemporary market. We derive extensive raw data from our secondary research, which then go through a thorough verification and validation process, to help us formulate an exhaustive understanding of the market, the supply chain, the competitive landscape, and the product.

Other Analyst Tools and Data Models

Our extensive and intricate data models, formulated through our propriety technological and analytical resources, help you easily comprehend the expansive market data and aid you in framing vital business and market strategies. Our tools provide you with a cohesive understanding of the industry outlook, taking into account the qualitative and quantitative market variables. Our analytical tools and models are regularly updated according to the changes in the continually evolving market scenarios as well as being adapted to best meet our client’s specific needs. Our research methods involve a blend of the best technological tools used in the industry along with the expertise of our analysts and consultants who can spot and assess the implications of the subtle factors influencing the more complex markets.

Data Prioritisation

Our market assessments take into consideration only those data that are confirmed and are derived from credible and transparent sources. Thus, our clients are presented with accurate and infallible data which can be incorporated into their business strategies.

Data Validation

Before our data is presented to the clients, they undergo an intensive cross-verification and validation process. We corroborate the data gathered through our primary and secondary research by the review and validation of the initial sources along with the verification of the data from other thoroughly vetted sources.

Exigent Data Assessment

Our qualitative and quantitative assessments are time-sensitive, reflecting the most recent value and volume of the market across regions. By constantly updating our databases and reports to reflect the changes taking place in the market, our market and price assessments accurately reflect the prevailing industry conditions.

Thus, our rigorous data collection, thorough statistical analysis, and specialist assessments ensure that our clientele has a greater understanding of the market space, supply chain, price fluctuations, competitive landscape, and other vital factors, helping them emerge as the undisputed industry leaders in their respective fields.

Purchase Options  

Buy Now  

Call us on

( USA & Canada )
+1-415-325-5166
us.sales@expertmarket
research.com
( United Kingdom )
+44-702-402-5790
uk.sales@expertmarket
research.com
Send Enquiry  

Purchase Full Report

  • Single User License
  • $2999
  • Restricted to one user
  • One print only
  • Available in PDF
  • Free limited customisation (pre sales)
  • Post sales analyst support
  • Free report update (Within 180 Days)
  • Buy Now
  • Five User License
  • $3999
  • Restricted to five users
  • One print per user
  • Available in PDF
  • Free limited customisation (pre sales)
  • Post sales analyst support
  • Free report update (Within 180 Days)
  • Buy Now
  • Corporate License
  • $4999
  • Unlimited users within organisation
  • No limit on prints
  • Available in PPT and PDF
  • Free limited customisation (pre sales)
  • Post sales analyst support
  • Free report update (Within 180 Days)
  • Buy Now

Why Expert Market Research?

Right People

We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.

Right Methodology

We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.

Right Price

We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.

Right Support

Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.

Similar Reports

Expert Market Research Thumbnail Image
Global Home and Personal Care Preservatives Market Report and Forecast 2020-2025

The global home and personal care preservatives market is aided by the growing home and personal care and preservatives industries. The global preservative market attained a volume of 737 kilo metric ...

  • 24 Hour Email Delivery
  • Price: $ 2999
Expert Market Research Thumbnail Image
India Home and Personal Care Pigments Market Report and Forecast 2020-2025

Global Home and Personal Care Pigments Market Report and Forecast 2020-2025

  • 24 Hour Email Delivery
  • Price: $ 2999
Expert Market Research Thumbnail Image
Global Home Fragrances Market Report and Forecast 2019-2024

Global Home Fragrances Market Report and Forecast 2019-2024

  • 24 Hour Email Delivery
  • Price: $ 2999
Expert Market Research Thumbnail Image
Global Electric Mop Market Report and Forecast 2019-2024

Global Electric Mop Market Report and Forecast 2019-2024

  • 24 Hour Email Delivery
  • Price: $ 2999
Expert Market Research Thumbnail Image
Middle East and Africa Household Care Market and Forecast 2019-2024

The Middle East and Africa household care market reached a value of nearly USD 7 billion in 2018 driven by the growth of the laundry detergent segment. Detergents represent the largest segment of the ...

  • 24 Hour Email Delivery
  • Price: $ 2999

Stay informed with our free industry updates.

Download Sample

Buy Full Version
"Latin America" Purchase Enquiry