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Latin America Household Care Market: By Products: Laundry Detergents, Laundry Additives, Dishwashing, Hard Surface Cleaners, Toilet Care, Others; By Region: North America, Europe, Asia Pacific, Latin America, Middle East & Africa; Historical Production and Consumption (2015-2019); Production and Consumption Forecast (2020-2025); SWOT Analysis;Latin America Household Care Market; Value Chain Analysis; Porter’s Five Forces Analysis; Competitive Landscape; News and Developments; Manufacturing Process; Cost Analysis

Latin America Household Care Market Key Insight:


  • Types: Laundry Detergents, Laundry Additives, Dishwashing, Hard Surface Cleaners, Toilet Care, Others
  • Market Analysis and Outlook 2020-2025
  • Price Trends
  • Market Performance
  • Breakup by Region
  • Cost Analysis
  • Competitive Landscape
  • Value Chain Analysis
  • Mergers and Acquisitions


Market Outlook

The Latin America household care market is being driven by the rising demand for laundry detergents in the region. The laundry detergent market in Latin America reached a value of USD 5 billion in 2019. Within the laundry detergent segment, powder detergent is the most commonly used laundry care product. The overall household care market in Latin America is growing due to the rising awareness of both chronic and acute diseases, which is leading to a greater hygiene and health consciousness among the people in the region.

Latin America Household Care Market Report and Forecast 2020-2025

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Brazil, one of the leading markets in Latin America, is expected to see a growth in its household care industry. The household care industry growth in Brazil is being aided by the recovering economy of the country. The country presents a lucrative expansion opportunity for the expansion of major global players into the Latin America region. The expansion of product portfolios by major players in the industry such as, Unilever into high potential geographies like Brazil has further aided the industry growth. Other major players are also expanding their laundry care and toilet cleaner segments into the country.

At a global level, regions like North America, Europe, and the Asia Pacific dominate the industry. The increasing health and hygiene consciousness, especially among the younger consumers, is propelling the industry growth for household care products. Globally, the industry is being driven by the growth of the laundry detergent industry, which witnessed a 20% growth in 2018 from 2014. Laundry detergents dominate the global household care industry, accounting for more than 50% of the industry. The growth of the laundry detergent segment is being propelled by the emerging regions like China, India, and Brazil. The Asia Pacific is the leading market for laundry detergents with China and India as its major markets. India and China are also significant regional markets in the Asia Pacific for the overall household care segment.

Properties and Applications

Household care refers to maintaining household cleanliness and hygiene by keeping bathrooms, kitchen tables, utensils, laundry, and other difficult household surfaces and objects clean and hygienic. The household care industry can be divided into the following types:

  • Laundry Detergents
  • Dishwashing
  • Laundry Additives
  • Hard Surface Cleaners
  • Toilet Care 
  • Others

The report covers the regional markets in Latin America of household care like Brazil, Mexico, Colombia, and Argentina among others.

Market Analysis

The Latin America household care market is being driven by the region’s growing economy and rising awareness of chronic and acute diseases. With consumers becoming more health and hygiene conscious,  they are investing more money on household care products such as detergents, toilet cleaners, and floor cleaners. The rising standards of living and growing disposable incomes are also driving the industry forward in the region. The region’s large population of under-30-year olds with rising spending power is also driving the industry growth.

People are also increasingly preferring organic goods which are safe from harmful chemicals, thus, furthering the growth of home care products, which have natural ingredients. The rising demand for sustainable products is also leading to the rising introduction of eco-friendly products and packaging by major players. The increase in the innovations of products and the penetration of multiple brands in the region has supported the growth of Latin America market. The diversification of household products available has led to an increased demand for these goods in the region. The online availability of household care products makes them more accessible to a larger population, thus, further aiding the growth of the Latin America household care market.

Competitive Landscape

The report gives a detailed analysis of the following key players in the Latin America household care market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, capacity expansions, and plant turnarounds:

  • Unilever
  • The Procter & Gamble Company
  • Henkel AG & Co. KGaA
  • The Clorox Company
  • SC Johnson
  • Church & Dwight Co., Inc.
  • Colgate-Palmolive Company
  • Others

The comprehensive report by EMR investigates the macro and micro aspects of the Latin America household care market. It gives an overview of the other regional markets like North America, Europe, Asia Pacific, and the Middle East and Africa. The report assesses the industry based on the Porter’s Five Forces model. It also offers a SWOT as well as a value chain analysis.

1    Preface
2    Research Methodology
3    Executive Summary

    3.1    Household Care Market Outlook
    3.2    Market Drivers and Restraints
    3.3    Key Players
    3.4    Supply Market Changes
    3.5    Market Trends
4    Global Household Care Market Overview
    4.1    Global Household Care Market Historical Trends 2015-2019: By Value
    4.2    Global Household Care Market Forecast 2020-2025: By Value
    4.3    Global Household Care Market Breakup by Products
        4.3.1    Laundry Detergents
        4.3.2    Laundry Additives
        4.3.3    Dishwashing
        4.3.4    Hard Surface Cleaners
        4.3.5    Toilet Care 
        4.3.6    Others
    4.4    Global Household Care Market Breakup by Products: Historical Trends and Forecast (2020-2025): By Value & Volume 
        4.4.1    Laundry Detergents
        4.4.2    Laundry Additives
        4.4.3    Dishwashing
        4.4.4    Hard Surface Cleaners
        4.4.5    Toilet Care 
        4.4.6    Others
    4.5    Global Household Care Market Breakup by Region
        4.5.1    North America
        4.5.2    Europe
        4.5.3    Asia Pacific
        4.5.4    Latin America
        4.5.5    Middle East and Africa
    4.6    Global Household Care Market Breakup by Region: Historical Trends and Forecast (2020-2025):
        4.6.1    North America
        4.6.2    Europe
        4.6.3    Asia Pacific
        4.6.4    Latin America
        4.6.5    Middle East and Africa
5    Latin America Household Care Market 
    5.1    Market Overview
    5.2    Market Analysis
        5.2.1    Latin America Household Care Market Historical Trends 2015-2019: By Value
        5.2.2    Latin America Household Care Market Forecast 2020-2025: By Value
    5.3    Latin America Household Care Market Breakup by Products
        5.3.1    Laundry Detergents
        5.3.2    Laundry Additives
        5.3.3    Dishwashing
        5.3.4    Hard Surface Cleaners
        5.3.5    Toilet Care 
        5.3.6    Others
    5.4    Latin America Household Care Market Breakup by Products: Historical Trends and Forecast (2020-2025): By Value & Volume 
        5.4.1    Laundry Detergents
        5.4.2    Laundry Additives
        5.4.3    Dishwashing
        5.4.4    Hard Surface Cleaners
        5.4.5    Toilet Care 
        5.4.6    Others
    5.5    Latin America Household Care Market Breakup by Country
        5.5.1    Brazil
        5.5.2    Mexico
        5.5.3    Colombia
        5.5.4    Argentina
        5.5.5    Others
    5.6    Latin America Household Care Market Breakup by Country: Historical Trends and Forecast (2020-2025)
        5.6.1    Brazil
        5.6.2    Mexico
        5.6.3    Colombia
        5.6.4    Argentina
        5.6.5    Others
    5.7    SWOT Analysis
        5.7.1    Overview
        5.7.2    Strengths
        5.7.3    Weaknesses 
        5.7.4    Opportunities
        5.7.5    Threats
    5.8    Value Chain Analysis
    5.9    Porter’s Five Forces Analysis

        5.9.1    Overview
        5.9.2    Buyer’s Power
        5.9.3    Supplier’s Power
        5.9.4    New Entrants
        5.9.5    Degree of Rivalry
        5.9.6    Substitutes
6    Competitive Landscape
    6.1    Unilever
    6.2    The Procter & Gamble Company
    6.3    Henkel AG & Co. KGaA
    6.4    The Clorox Company
    6.5    SC Johnson
    6.6    Church & Dwight Co., Inc.
    6.7    Colgate-Palmolive Company
    6.8    Others
7    News and Developments

Additional Customisation Available:

8    Manufacturing Process
    8.1    Detailed Process Flow
    8.2    Operations Involved
    8.3    Mass Balance
9    Cost Analysis
    9.1    Land, Location and Site Development
    9.2    Construction
    9.3    Plant Machinery
    9.4    Cost of Raw Material
    9.5    Packaging
    9.6    Transportation
    9.7    Utilities
    9.8    Manpower
    9.9    Other Capital Investment

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