Reports
Latin America Household Care Market Size, Share, Forecast: By Products: Laundry Detergents, Laundry Additives, Dishwashing, Hard Surface Cleaners, Toilet Care, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicators for Price; Competitive Landscape; 2024-2032
Latin America Household Care Market Outlook
The Latin America household care market is being driven by the rising demand for laundry detergents in the region. The laundry detergent market in Latin America reached a value of USD 12.3 billion in 2023.
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Within the laundry detergent segment, powder detergent is the most commonly used laundry care product. The overall household care market in Latin America is growing due to the rising awareness of both chronic and acute diseases, which is leading to a greater hygiene and health consciousness among the people in the region.
Brazil, one of the leading markets in Latin America, is expected to see a growth in its household care industry. The household care industry growth in Brazil is being aided by the recovering economy of the country. The country presents a lucrative expansion opportunity for the expansion of major global players into the Latin America region. The expansion of product portfolios by major players in the industry such as, Unilever into high potential geographies like Brazil has further aided the industry growth. Other major players are also expanding their laundry care and toilet cleaner segments into the country.
At a global level, regions like North America, Europe, and the Asia Pacific dominate the industry. The increasing health and hygiene consciousness, especially among the younger consumers, is propelling the industry growth for household care products. Globally, the industry is being driven by the growth of the laundry detergent industry, which witnessed a 20% growth in 2018 from 2014. Laundry detergents dominate the global household care industry, accounting for more than 50% of the industry. The growth of the laundry detergent segment is being propelled by the emerging regions like China, India, and Brazil. The Asia Pacific is the leading market for laundry detergents with China and India as its major markets. India and China are also significant regional markets in the Asia Pacific for the overall household care segment.
Market Segmentation
Household care refers to maintaining household cleanliness and hygiene by keeping bathrooms, kitchen tables, utensils, laundry, and other difficult household surfaces and objects clean and hygienic. The household care industry can be divided into the following types:
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- Laundry Detergents
- Dishwashing
- Laundry Additives
- Hard Surface Cleaners
- Toilet Care
- Others
The report covers the regional markets in Latin America of household care like Brazil, Mexico, Colombia, and Argentina among others.
Market Analysis
The Latin America household care market is being driven by the region’s growing economy and rising awareness of chronic and acute diseases. With consumers becoming more health and hygiene conscious, they are investing more money on household care products such as detergents, toilet cleaners, and floor cleaners. The rising standards of living and growing disposable incomes are also driving the industry forward in the region. The region’s large population of under-30-year olds with rising spending power is also driving the industry growth.
People are also increasingly preferring organic goods which are safe from harmful chemicals, thus, furthering the growth of home care products, which have natural ingredients. The rising demand for sustainable products is also leading to the rising introduction of eco-friendly products and packaging by major players. The increase in the innovations of products and the penetration of multiple brands in the region has supported the growth of Latin America market. The diversification of household products available has led to an increased demand for these goods in the region. The online availability of household care products makes them more accessible to a larger population, thus, further aiding the growth of the Latin America household care market.
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Competitive Landscape
The report gives a detailed analysis of the following key players in the Latin America household care market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, capacity expansions, and plant turnarounds:
- Unilever
- The Procter & Gamble Company
- Henkel AG & Co. KGaA
- The Clorox Company
- SC Johnson
- Church & Dwight Co., Inc.
- Colgate-Palmolive Company
- Others
The comprehensive report by EMR investigates the macro and micro aspects of the Latin America household care market. It gives an overview of the other regional markets like North America, Europe, Asia Pacific, and the Middle East and Africa. The report assesses the industry based on the Porter’s Five Forces model. It also offers a SWOT as well as a value chain analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Products, Country |
| Breakup by Products | Laundry Detergents, Laundry Additives, Dishwashing, Hard Surface Cleaners, Toilet Care, Others |
| Breakup by Country | Brazil, Mexico, Colombia, Argentina, Others |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Unilever, The Procter & Gamble Company, Henkel AG & Co. KGaA, The Clorox Company, SC Johnson, Church & Dwight Co., Inc., Colgate-Palmolive Company, Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Latin America
7 Opportunities and Challenges in the Market
8 Global Household Care Market Analysis
8.1 Key Industry Highlights
8.2 Global Household Care Historical Market (2018-2023)
8.3 Global Household Care Market Forecast (2024-2032)
8.4 Global Household Care Market by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Latin America Household Care Market Analysis
9.1 Key Industry Highlights
9.2 Latin America Household Care Historical Market (2018-2023)
9.3 Latin America Household Care Market Forecast (2024-2032)
9.4 Latin America Household Care Market by Products
9.4.1 Laundry Detergents
9.4.1.1 Historical Trend (2018-2023)
9.4.1.2 Forecast Trend (2024-2032)
9.4.2 Laundry Additives
9.4.2.1 Historical Trend (2018-2023)
9.4.2.2 Forecast Trend (2024-2032)
9.4.3 Dishwashing
9.4.3.1 Historical Trend (2018-2023)
9.4.3.2 Forecast Trend (2024-2032)
9.4.4 Hard Surface Cleaners
9.4.4.1 Historical Trend (2018-2023)
9.4.4.2 Forecast Trend (2024-2032)
9.4.5 Toilet Care
9.4.5.1 Historical Trend (2018-2023)
9.4.5.2 Forecast Trend (2024-2032)
9.4.6 Others
9.5 Latin America Household Care Market by Country
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Mexico
9.5.4 Colombia
9.5.5 Others
10 Regional Analysis
10.1 Brazil
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Argentina
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Mexico
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Colombia
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
11 Market Dynamics
11.1 SWOT Analysis
11.1.1 Strengths
11.1.2 Weaknesses
11.1.3 Opportunities
11.1.4 Threats
11.2 Porter’s Five Forces Analysis
11.2.1 Supplier’s Power
11.2.2 Buyer’s Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 Key Indicators for Demand
11.4 Key Indicators for Price
12 Value Chain Analysis
13 Competitive Landscape
13.1 Market Structure
13.2 Company Profiles
13.2.1 Unilever
13.2.1.1 Company Overview
13.2.1.2 Product Portfolio
13.2.1.3 Demographic Reach and Achievements
13.2.1.4 Certifications
13.2.2 Procter and Gamble
13.2.2.1 Company Overview
13.2.2.2 Product Portfolio
13.2.2.3 Demographic Reach and Achievements
13.2.2.4 Certifications
13.2.3 Henkel AG and Co. KGaA
13.2.3.1 Company Overview
13.2.3.2 Product Portfolio
13.2.3.3 Demographic Reach and Achievements
13.2.3.4 Certifications
13.2.4 The Clorox Company
13.2.4.1 Company Overview
13.2.4.2 Product Portfolio
13.2.4.3 Demographic Reach and Achievements
13.2.4.4 Certifications
13.2.5 S.C. Johnson and Son Inc.
13.2.5.1 Company Overview
13.2.5.2 Product Portfolio
13.2.5.3 Demographic Reach and Achievements
13.2.5.4 Certifications
13.2.6 Church and Dwight Co., Inc.
13.2.6.1 Company Overview
13.2.6.2 Product Portfolio
13.2.6.3 Demographic Reach and Achievements
13.2.6.4 Certifications
13.2.7 Colgate-Palmolive Company
13.2.7.1 Company Overview
13.2.7.2 Product Portfolio
13.2.7.3 Demographic Reach and Achievements
13.2.7.4 Certifications
13.2.8 Others
14 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Household Care Market: Key Industry Highlights, 2018 and 2032
2. Global Household Care Historical Market: Breakup by Region (USD Billion), 2018-2023
3. Global Household Care Market Forecast: Breakup by Region (USD Billion), 2024-2032
4. Latin America Household Care Market: Key Industry Highlights, 2018 and 2032
5. Latin America Household Care Historical Market: Breakup by Products (USD Billion), 2018-2023
6. Latin America Household Care Market Forecast: Breakup by Products (USD Billion), 2024-2032
7. Latin America Household Care Historical Market: Breakup by Country (USD Billion), 2018-2023
8. Latin America Household Care Market Forecast: Breakup by Country (USD Billion), 2024-2032
9. Latin America Household Care Market Structure
Key Questions Answered in the Report
In 2023, the Latin America household care market attained a value of USD 12.3 billion.
The market is projected to grow at a CAGR of 4.7% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 16.2 billion by 2032.
The major drivers of the market are the rising awareness regarding chronic and acute diseases and the growing demand for laundry detergents in the region.
The key trends guiding the growth of the market include the rising investments in household care products, the growing demand for sustainable household care products, the rising standards of living, and growing disposable incomes in the region.
What are the major regional markets of household care in Latin America, according to the EMR report?
The major regions of the market in Latin America are Brazil, Argentina, Mexico, and Colombia, among others.
Laundry detergents, laundry additives, dishwashing, hard surface cleaners, and toilet care, among others, are the major products of household care in the market.
The major players in the market are Unilever, Procter and Gamble, Henkel AG and Co. KGaA, The Clorox Company, S.C. Johnson and Son Inc., Church and Dwight Co., Inc., and Colgate-Palmolive Company, among others.
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