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The Middle East and Africa natural sweeteners market is aided by the growing global natural sweeteners market. Increasing sales of non-calorie food and beverages without artificial sweeteners have driven this market. In 2017, these products saw a 16% increase in comparison with 2016. The Middle East and African markets are driven by growing health concerns about increasing obesity incidences.
Stevia is one of the most common natural sweeteners available. The cost of manufacturing stevia in 2018 was USD 480 million, with a supply of almost 3.5 thousand tonnes. While Asia Pacific and Europe make up almost 50 per cent of the market share of natural sweeteners, the Middle East and Africa region are also a significant emerging market for natural sweeteners.
In 2018, Tata & Lyle, a leading player, introduced two new zero-calorie stevia-based sweeteners at Health Ingredient Europe. This was possible in a partnership with Sweet Green Fields, a private leading company with fully integrated global stevia ingredient company. In 2018, another major player, Cargill, officially started producing EverSweet through a fermentation process. It is a zero-calorie sweetener made of two of the best sweet compounds of stevia leaf, Reb M and Reb D.
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The major players in the Middle East and Africa natural sweeteners market are PureCircle, Cargill, Incorporated, Tate And Lyle, Ingredion South Africa (PTY), Archer Daniels Midland Company, among others. The comprehensive report covers their market share, capacity, and latest developments like mergers, acquisitions and investments, capacity expansions, and plant turnarounds.
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