South Korea Android Mobile Market to Grow at a CAGR of 8.4% During 2024-2032, Aided by the Increasing Tech-Savvy Population

The South Korea android mobile market growth is driven by the increasing product innovation and heightened reliance of the population on technology and advanced infrastructure. Throughout the forecast period, Android mobile devices are expected to remain dominant due to affordable releases and ongoing innovation. An Android device encompasses software like the operating system, key applications, and middleware. These devices range from smartphones  and tablets to e-book readers, serving various mobile needs with a unified operating system.

Fig: Mobile Vendor Market Share, Republic Of Korea, 2023

To broaden their appeal, Android mobile brands prioritize quality and customer satisfaction in the South Korean market. Samsung, a dominant player, collaborated with BTS on  sustainability initiatives like using recycled materials in Galaxy phones. Brands focus on acquisitions, new product launches, and app updates to deliver cutting-edge mobile experiences. Android's versatility attracts developers using languages like C++, Kotlin, and Java to create diverse apps, from social media to gaming.

Google offers developers tools such as Android Jetpack, Firebase, and Android SDK for creating user-friendly apps with free installation. In-app purchases and subscriptions are more profitable on Google Play than Apple Stores. These factors contribute to the growth of the Android mobile market in South Korea by enhancing demand for Android devices with user-friendly interfaces.

The market is expanding due to increased usage of social media, gaming, and entertainment apps. Factors like high disposable income encourage spending on technologically advanced gadgets and network technology. The major manufacturers are increasingly investing in research and development to create devices integrated with latest technologies, meeting the changing requirements of users.

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Market Breakup by Price Range and Distribution Channels:

• The market is segmented based on price range into low range, mid range, and premium.

• Based on distribution channels, the market can be divided into retail store and online.

Key Findings of the Report:

• Increased demand for budget-friendly Android phones is driving the market expansion. Major manufacturers prioritise R&D to meet South Korea's growing demand for advanced gadgets.

• Key factors driving Android mobile sales include rising social media penetration, widespread broadband access, and aggressive marketing by mobile companies. Millennials and Gen Z form a tech-savvy customer base, seeking trendy, high-tech devices, fueling product launches and upgrades.

• South Korea's robust broadband infrastructure has spurred demand for 5G mobiles in the country. As demand for 5G handsets rises, prices of 4G Android mobiles are anticipated to decline, fueling their sales.

Key Offerings of the Report:

• The EMR report gives an overview of the South Korea android mobile market for the periods (2018-2023) and (2024-2032).

• The report also offers historical (2018-2023) and forecast (2024-2032) market information for the price range and distribution channels of android mobiles in South Korea.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the South Korea android mobile market are Samsung Electronics Co., Ltd., Xiaomi Inc., Google LLC, Motorola Mobility LLC., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

Key Highlights of the Report

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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.