Press Release

South Korea Massage Chair Market to Grow at a CAGR of 12.5% During 2024-2032, Aided by Expanding Utilisation of Massage Chairs Across Diverse Settings

South Korea Massage Chair Market

According to a new report by EMR titled, ‘South Korea Massage Chair Market Report and Forecast 2024-2032’, the market attained a value of over USD 202.50 million in 2023. The market is estimated to grow at a CAGR of 12.5% between 2024 and 2032 to reach almost USD 575.05 million by 2032.

The South Korea market for massage chair is experiencing significant growth, fuelled by a growing consumer focus on personal wellness and self-care. Heightened awareness of the health advantages associated with regular massage therapy has led to a notable shift towards acquiring massage chairs for personal use within homes. This trend highlights a growing emphasis on preventative healthcare and proactive measures to improve individual well-being.


Furthermore, the flourishing home fitness and wellness trend has demonstrably bolstered the popularity of massage chairs. These chairs offer a compelling solution for post-workout recovery and stress management, aligning perfectly with the evolving wellness priorities of consumers in South Korea.


The market also benefits from the expanding range of applications of these products.  Beyond personal use, massage chairs are increasingly being incorporated into various settings. In corporate environments, they are strategically utilised within wellness programmes to address employee well-being. This integration helps manage work-related stress and potentially reduces the risk of repetitive strain injuries among the workforce.


Further, in high-traffic areas like malls and airports, coin-operated massage chairs offer a readily available solution for stress relief and relaxation.  Additionally, the growing recognition of massage chairs' therapeutic benefits in improving circulation, flexibility, and pain management is driving their adoption within the elder care sector. This two-pronged approach, catering to both public relaxation needs and the specific requirements of senior care facilities, fuels the South Korea massage chair market expansion.


South Korean massage chair leader, Bodyfriend, introduced the innovative Davinci chair in June 2023. This novel product caters to the growing demand for personalised wellness solutions.  Equipped with body composition analysis technology, Davinci tailors massage experiences by categorising users into nine distinct body types and offering three corresponding massage programs. Furthermore, the chair facilitates self-monitoring by recording body composition data and presenting it on a daily, weekly, monthly, and yearly basis. Users can access this information and adjust massage settings conveniently through an integrated 8.7-inch mobile tablet. The massage chair is also available on Amazon. com (NASDAQ: AMZN)


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Market Breakup by Nature, Product, End-Use, and Distribution Channel:

  • Based on nature, the market is bifurcated into conventional and robotic.
  • The market can be segmented based on product into inversion massage chairs, zero gravity massage chairs, and targeted massage products, among others.
  • Based on end use, the market is bifurcated into commercial and residential.
  • The market can be segmented based on distribution channel into speciality stores, supermarkets and hypermarkets, and online, among others.


Key Findings of the Report:

  • Increased affordability of massage chairs has expanded their accessibility to a broader consumer base.  This shift has empowered individuals to experience the benefits of massage therapy within the comfort of their homes, offering a convenient and cost-effective alternative to traditional spa or therapist visits.
  • South Korea's population demonstrates a growing affinity towards robotic massage devices. This trend is fuelled by advancements in technology, enabling these devices to provide a more personalised massage experience.
  • The commercial sector accounts for a substantial portion of the South Korea massage chair market share. This sector utilises massage chairs for therapeutic purposes in locations like spas and salons. Additionally, recognising the demanding work culture that often leads to extended work hours and employee stress, several workplaces incorporate relaxation chairs into their environments in the country.


Key Offerings of the Report:

  • The EMR report gives an overview of the South Korea massage chair market for the periods (2018-2023) and (2024-2032).
  • The report also offers historical (2018-2023) and forecast (2024-2032) market information for the nature, products, end-uses, and distribution channels of massage chair in South Korea.
  • The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.


The major players in the South Korea massage chair market are Bodyfriend Co., Ltd, LG Electronics, Inc., HUTECH Industry Co., Ltd., Bokjeong Formulation Co., Ltd, Fuji Medical Instruments Mfg. Co., Ltd, Coway Co,Ltd, SK Magic Co.,Ltd, and H Solution, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.


Key Highlights of the Report

Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Nature
  • Product
  • End-Use
  • Distribution Channel
Breakup by Nature
  • Conventional
  • Robotic
Breakup by Product
  • Inversion Massage Chairs
  • Zero Gravity Massage Chairs
  • Targeted Massage Products
  • Others
Breakup by End-Use
  • Commercial
  • Residential
Breakup by Distribution Channel
  • Speciality Stores
  • Supermarkets and Hypermarkets
  • Online
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Bodyfriend Co., Ltd
  • LG Electronics, Inc.
  • HUTECH Industry Co., Ltd.
  • Bokjeong Formulation Co., Ltd
  • Fuji Medical Instruments Mfg. Co., Ltd
  • Coway Co,Ltd
  • SK Magic Co.,Ltd
  • H Solution
  • Others


About Us:

Expert Market Research (EMR) is a leading market research and business intelligence company, ensuring its clients remain at the vanguard of their industries by providing them with exhaustive and actionable market data through its syndicated and custom market reports, covering over 15 major industry domains. The company's expansive and ever-growing database of reports, which are constantly updated, includes reports from industry verticals like chemicals and materials, food and beverages, energy and mining, technology and media, consumer goods, pharmaceuticals, agriculture, and packaging.


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