United States Baby Infant Formula Market to Grow at a CAGR of 8.50% During 2024-2032, Aided by the Increased Working Women Population

Baby infant formulas are meticulously crafted to provide all essential nutrients necessary for infant growth and development, mirroring the nutritional composition of breast milk. They serve as a viable alternative to breast milk, catering to the needs of infants either as a replacement or supplement, as advised by healthcare professionals. The United States baby infant formula market is benefits from the rising number of mothers entering the workforce.

For new mothers transitioning back to work, baby formula offers a convenient and flexible solution for infant care while ensuring babies receive adequate nutrition. According to the U.S. Department of Labor, 63.3% of the women were working mothers in the United States.

Fig: Working Mothers Break-Up Across Children’s Age Groups in the USA

Additionally, the increasing availability of a diverse range of specialized baby formulas tailored to specific needs is contributing to the expansion of the baby infant formula market in the United States. These formulas are designed to cater to different age groups, nutritional requirements, and any underlying health conditions infants may have.

Further, increasing innovations and research and development by manufacturers are supporting the market growth trajectory. For instance, in January 2024, Kabrita USA launched a goat-milk infant formula in the US market, after obtaining GRAS status for its whey protein concentrate and non-fat dry goat milk. The product, meeting FDA nutrient requirements, is now available on the brand’s website and Amazon (NASDAQ: AMZN), with plans for nationwide retail distribution. In another case, in September 2023, the a2 Milk Company launched its a2 Platinum® Premium Infant Formula in the United States, marking its debut in the U.S. market. The formula, made with fresh a2 Milk®, was initially made available through nearly 250 Meijer stores and 50 Wegman’s stores, with online purchase options through a2nutrition.com and soon on Amazon (NASDAQ: AMZN).

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Market Breakup by Product, Source, Nutrient, Distribution Channel, and Region:

• The market is segmented based on product into infant milk, follow-on milk, specialty baby milk, and growing-up milk, amongst others.

• Based on the source, the market is divided into regular, organic, milk with HMO, goat milk, and plant-based formula, amongst others.

• In terms of nutrient, the market is segmented into carbohydrate, fat, protein, minerals, and vitamins, amongst others.

• Based on the distribution channel, the market is divided into supermarkets and hypermarkets, pharmacy/medical stores, specialty stores, convenience stores, and online, amongst others.

• Region-wise, the US baby infant formula market is divided into New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.

Key Findings of the Report:

• The United States baby infant formula market is driven largely due to the increasing number of working mothers. For mothers returning to work, baby formula offers convenience without compromising on nutrition.

• Innovations in formula preparation and heating tools are further driving the adoption of baby infant formulas. These devices allow instant preparation and heating, ensuring convenience for caregivers.

• Moreover, the market is expanding with a wide range of specialized formulas catering to different infant needs, including age-specific formulas and those tailored for specific health conditions. This variety enhances consumer choice and meets diverse nutritional requirements.

Key Offerings of the Report:

• The EMR report gives an overview of the baby infant formula market in the US for the periods (2018-2023) and (2024-2032).

• The report also offers historical (2018-2023) and forecast (2024-2032) market information for the product, source, nutrient, distribution channel, and major regions of baby infant formula in the US.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the United States baby infant formula market are Abbott Laboratories, Arla Foods amba, Aussie Bubs, Inc., Bobbie Baby, Inc., Danone S.A., Else Nutrition Holdings Inc., Reckitt Benckiser Group PLC, Nestlé S.A., Walmart Inc. (Parent’s Choice), Target Corporation (up & up), Walgreen Co. (Well Beginnings), and The Kroger Co. (Comforts For Baby), amongst others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

Key Highlights of the Report

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