United States Baby Infant Formula Market Size and Share - Growth Analysis Report and Forecast Trends (2026-2035)

United States Baby Infant Formula Market Overview

Baby infant formula plays an essential role in supporting early childhood growth by providing thoughtfully balanced nutrition for infants who cannot be exclusively breastfed. It is developed to meet evolving dietary needs and ensure safe, reliable nourishment during critical developmental stages. The market is poised to grow at a CAGR of 3.30% during the forecast period of 2026-2035. It is witnessing steady expansion driven by growing parental awareness, strong emphasis on product safety, rising demand for specialized formulations, and continued innovation by leading manufacturers. Increasing focus on high-quality ingredients, regulatory compliance, and enhanced nutritional profiles further strengthens market growth and supports consumer confidence nationwide, making the category increasingly dynamic and competitive.

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United States Baby Infant Formula Market Growth Drivers

Improved Organic Formula Availability to Boost the Market Expansion

The renewed availability of high-quality organic products, particularly as leading brands strengthen supply stability, is a key growth driver in the market. In December 2024, The Hain Celestial Group announced that Earth’s Best® Organic Infant Formula had fully returned to nationwide stock after years of industry-wide shortages. This development follows significant supply disruptions that began in 2021, when over 40% of the national formula supply became unavailable. The restored availability of trusted organic formulas is expected to accelerate market expansion and reinforce consumer confidence moving forward.

United States Baby Infant Formula Market Trends

The market is experiencing several key trends, including the expanding retail presence of premium infant formulas and strategic brand partnerships aimed at driving innovation.

Growing Retail Expansion of Premium Infant Formulas is Likely to Elevate the Market Value

The rapid expansion of premium, clean-label, and clinically validated formulas across major retail networks is a prominent trend shaping the market. In July 2025, ByHeart expanded the availability of its “Best for Breastfed Babies” Infant Formula to over 2,800 Walmart stores, reflecting growing consumer demand for United States-manufactured, high-quality infant nutrition. The company’s vertically integrated supply chain and patented protein blend, designed to closely replicate breast milk, have further strengthened its market presence. This enhanced accessibility of trusted, research-backed formulas across major retail channels is expected to drive substantial growth in the market.

Strategic Brand Collaborations to Foster Innovation in the United States Baby Infant Formula Market

The market is witnessing a notable trend of strategic brand collaborations aimed at enhancing product innovation and consumer confidence. For instance, in September 2024, Perrigo Company plc announced a partnership between its Good Start® brand and Dr. Brown’s®, introducing a refreshed infant formula portfolio. This collaboration combines trusted formulas with advanced feeding solutions, addressing tolerance issues such as fussiness, gas, and spit-ups. Available through major retailers including Walmart, Amazon, and Kroger, the initiative reflects a growing focus on consumer-led innovation and is expected to strengthen market growth and expand parental choice in the infant nutrition sector.

United States Baby Infant Formula Market Segmentation

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United States Baby Infant Formula Market Share

Infant Milk Segment is Poised to Lead Product-Based Growth

Across the product segmentation, which includes infant milk, follow-on milk, specialty baby milk, growing-up milk, and others, the infant milk segment is expected to command the leading share. Its dominance is driven by its role as the primary source of nutrition for newborns and the sustained demand for high-quality, research-backed formulations. A key growth driver is the expanding availability of premium organic options. In April 2025, Bobbie introduced the first and only USDA Organic whole milk infant formula manufactured domestically, a milestone that significantly boosts consumer confidence in premium infant milk products. This advancement is set to strengthen the segment’s leadership as parents increasingly prioritize safety, purity, and scientifically supported nutrition.

Leading Players in the United States Baby Infant Formula Market

Other key players in the market are Danone S.A., Nestlé S.A., Walgreen Co., The Kroger Co., Else Nutrition Holdings Inc., and Reckitt Benckiser Group PLC.

Key Questions Answered in the United States Baby Infant Formula Market

• What was the United States baby infant formula market value in 2025?
• What is the United States baby infant formula market forecast outlook for 2026-2035?
• What major factors aid the demand for the United States baby infant formula market?
• How has the market performed so far, and how is it anticipated to perform in the coming years?
• What are the market's major drivers, opportunities, and restraints?
• What are the major United States baby infant formula market trends?
• Which product is expected to dominate the market segment?
• Which nutrient is projected to lead the market segment?
• Which distribution channel is likely to dominate the market segment?
• Who are the key players in the United States baby infant formula market?
• What are the current unmet needs and challenges in the market?
• How are partnerships, collaborations, mergers, and acquisitions among the key market players shaping the market dynamics?