Press Release

West Africa Alcoholic Beverages Market to Grow at a CAGR of 5.3% During 2024-2032, Aided by the Growing Demand for Premium Beverages

West Africa Alcoholic Beverages Market

According to a new report by EMR titled, ‘West Africa Alcoholic Beverages Market Report and Forecast 2024-2032’, the market attained a value of about USD 12.58 billion in 2023. The market is further estimated to grow at a CAGR of 5.3% in the forecast period of 2024-2032 to reach USD 20 billion by 2032.

Alcoholic beverages, crafted through the fermentation of fruits, grains, and other sugar sources, predominantly feature ethanol. This main active ingredient can be complemented with additional flavours from herbs and spices. The West Africa alcoholic beverages market is supported by the growing global consumption of beverages, such as beer and wine, which extends beyond mere socializing, encompassing celebratory occasions and enhancing the flavor of food. While beer and wine undergo fermentation, vodka, whiskey, gin, and rum, distinguished by higher alcohol content, are produced through distillation.


Nigeria stands as the predominant market for alcoholic beverages in West Africa, propelled by increasing urbanisation and rising consumer disposable income. Despite economic challenges from 2018 to 2023, the demand for alcoholic beverages in the region remained resilient. The rising consumption of alcohol during social occasions is anticipated to further drive regional market expansion, with beer holding the largest market share. The factors such as increasing GDPs and a growing trend of premiumisation contribute to the beer market growth, supported by investments from global and local players. Besides, glass bottles lead in packaging, offering premium  feel to customers.


AB InBev (OTCMKTS: BUDFF), one of the key market players, operates across nearly 50 countries, boasting 175 major breweries and 40 other facilities, including hop farms and barley malting operations. With a commitment to continual improvement, the company invested billions in 2023, exemplified by Zambian Breweries doubling production in Lusaka. The USD 80 million project not only enhanced efficiency and safety but also created new jobs in the community, showcasing a dedication to innovation and community betterment.


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Market Breakup by Product Type, Packaging Type, Distribution Channel, and Region:

  • The market is segmented based on product type into beer, spirits, wine, and others.
  • Based on packaging type, the market is divided into glass bottles, tins, plastic bottles and others.
  • On the basis of distribution channel, the market can be categorised into open markets, supermarkets/hypermarkets, hotels/restaurants/bars, specialty stores, and others.
  • Country-wise, the market for alcoholic beverages in West Africa can be divided into Nigeria, Cote d’lvoire, Ghana, Burkina Faso, Republic of Benin, Senegal, and others.


Key Findings of the Report:

  • The market in the region receives support from recovering economies, translating into increased GDPs and disposable incomes, and the availability of raw materials and access to affordable labour. The market is also aided by shifts in lifestyle due to rapid urbanisation.
  • The market is propelled by a growing population, complemented by a substantial number of younger consumers demanding premium beverage offerings.
  • The increasing trend towards premiumisation and a shift from locally brewed to branded products in the region is expected to favour the market growth.


Key Offerings of the Report:

  • The EMR report gives an overview of the West Africa alcoholic beverages market for the periods (2018-2023) and (2024-2032).
  • The report also offers historical (2018-2023) and forecast (2024-2032) market information for the product type, packaging type, distribution channel, and major countries of alcoholic beverages.
  • The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.


The major players in the alcoholic beverages market in West Africa are Diageo Plc, The HEINEKEN Company, AB InBev, and Kasapreko, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.


Key Highlights of the Report

Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Packaging Type
  • Distribution Channel
  • Region
Breakup by Product Type
  • Beer
  • Spirits
  • Wine
  • Others
Breakup by Packaging Type
  • Glass Bottles
  • Tins
  • Plastic Bottles
  • Others
Breakup by Distribution Channel
  • Open Markets
  • Supermarkets/Hypermarkets
  • Hotels/Restaurants/Bars
  • Specialty Stores
  • Others
Breakup by Region
  • Nigeria
  • Cote d’lvore
  • Ghana
  • Burkina Faso
  • Republic of Benin
  • Senegal
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Diageo PLC
  • The Heineken Company
  • AB InBev
  • Kasapreko
  • Others


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Expert Market Research (EMR) is a leading market research and business intelligence company, ensuring its clients remain at the vanguard of their industries by providing them with exhaustive and actionable market data through its syndicated and custom market reports, covering over 15 major industry domains. The company's expansive and ever-growing database of reports, which are constantly updated, includes reports from industry verticals like chemicals and materials, food and beverages, energy and mining, technology and media, consumer goods, pharmaceuticals, agriculture, and packaging.


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