Press Release
Press Release
Alcoholic beverages, crafted through the fermentation of fruits, grains, and other sugar sources, predominantly feature ethanol. This main active ingredient can be complemented with additional flavours from herbs and spices. The West Africa alcoholic beverages market is supported by the growing global consumption of beverages, such as beer and wine, which extends beyond mere socializing, encompassing celebratory occasions and enhancing the flavor of food. While beer and wine undergo fermentation, vodka, whiskey, gin, and rum, distinguished by higher alcohol content, are produced through distillation.
Nigeria stands as the predominant market for alcoholic beverages in West Africa, propelled by increasing urbanisation and rising consumer disposable income. Despite economic challenges from 2018 to 2023, the demand for alcoholic beverages in the region remained resilient. The rising consumption of alcohol during social occasions is anticipated to further drive regional market expansion, with beer holding the largest market share. The factors such as increasing GDPs and a growing trend of premiumisation contribute to the beer market growth, supported by investments from global and local players. Besides, glass bottles lead in packaging, offering premium feel to customers.
AB InBev (OTCMKTS: BUDFF), one of the key market players, operates across nearly 50 countries, boasting 175 major breweries and 40 other facilities, including hop farms and barley malting operations. With a commitment to continual improvement, the company invested billions in 2023, exemplified by Zambian Breweries doubling production in Lusaka. The USD 80 million project not only enhanced efficiency and safety but also created new jobs in the community, showcasing a dedication to innovation and community betterment.
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The major players in the alcoholic beverages market in West Africa are Diageo Plc, The HEINEKEN Company, AB InBev, and Kasapreko, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Product Type |
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Breakup by Packaging Type |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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