Consumer Insights
Uncover trends and behaviors shaping consumer choices today
Procurement Insights
Optimize your sourcing strategy with key market data
Industry Stats
Stay ahead with the latest trends and market analysis.
Explore Our Diverse Range Of Offerings
From detailed reports to experts services offered in 15+
Industry Domains
Add 2 More Reports For 20% off
Report Overview
The Australia dietary supplements market was valued at USD 3.86 Billion in 2025. It is poised to grow at a CAGR of 7.62% during the forecast period of 2026-2035, and reach USD 8.04 Billion by 2035. The market growth is supported by the rising inclination toward self-care and wellness among consumers. The development of innovative products targeting specific health concerns like joint health, mental wellness, and sports nutrition is driving growth. The expansion of professional health advice and pharmacy-based sales channels is expected to strengthen market penetration and revenue potential in the forecast period.
Key Market Trends and Insights
- By type, the vitamin supplements segment held nearly 28% in the historical period.
- By form, tablet supplements accounted for around 30% revenue share in the historical period.
- By mode of purchase, OTC dietary supplements accounted for approximately 75% revenue share in the historical period.
Market Size and Forecast
- Market Size (2025): USD 3.86 Billion
- Projected Market Size (2035): USD 8.04 Billion
- CAGR (2026-2035): 7.62%
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
-
According to the Australian Cancer Research Foundation, with 2 in 5 Australians expected to be diagnosed with cancer before age 85, the rising focus on preventive health is boosting the market growth in Australia.
-
The increasing health consciousness, preventive healthcare adoption, and demand for immunity-supporting and specialty supplements are driving robust growth in the Australian dietary supplements market, fostering product innovation and expanding consumer engagement.
-
The leading industry players are accelerating market growth through innovative formulations, strategic distribution expansion, and science-backed product offerings, enhancing brand credibility and strengthening consumer trust across the Australian dietary supplements sector.
Compound Annual Growth Rate
7.62%
Value in USD Billion
2026-2035
*this image is indicative*
Australia Dietary Supplements Market Overview
Dietary supplements are products that enhance health, nutrition, and preventive care, supporting active and wellness-focused lifestyles. The market in Australia was valued at USD 3.86 Billion in 2025. The growth is fueled by high awareness of preventive healthcare and a strong culture of fitness and wellness. The supplements targeting immunity, sports performance, weight management, and overall well-being dominate sales. The consumers favor products with natural ingredients, scientific backing, and quality certifications. The online distribution channels and health-focused retail outlets further expand access, while manufacturers emphasize transparency, innovation, and efficacy to meet evolving consumer demands and reinforce trust in the supplement sector.
Australia Dietary Supplements Market Growth Drivers
Rising Cardiovascular Health Awareness to Drive the Expansion of the Market
The increasing focus on cardiovascular health is a key growth driver in the market. According to the Australian Institute of Health and Welfare, in 2024, cardiovascular disease accounted for nearly 12% of the total burden of disease, 14% in males and 10% in females, ranking fourth among disease groups after cancer, mental and substance use disorders, and musculoskeletal conditions. This rising awareness of heart-related health risks is encouraging consumers to adopt preventive dietary supplements, contributing significantly to the expansion and sustained growth of the French dietary supplements market.
Australia Dietary Supplements Market Trends
The market is experiencing key trends, including increased regulatory scrutiny of high-dose supplements and a growing demand for clinically validated ingredients.
Growing Regulatory Oversight on High-Dose Supplements to Boost the Market Value
The market is increasingly influenced by regulatory trends aimed at ensuring consumer safety, particularly concerning high-dose vitamins. A notable example is the tightening of vitamin B6 regulations. For instance, in November 2025, the Therapeutic Goods Administration (TGA) announced the removal of several high-dose B6 supplements by June 2027 following toxicity cases causing nerve damage and other health issues. Products containing more than 50mg will require pharmacist supervision, and those above 200mg will need a prescription. This growing emphasis on product safety is driving manufacturers to innovate responsibly, boosting market credibility and supporting steady growth in the French dietary supplements sector.
Rising Demand for Clinically Proven Ingredients to Accelerate the Australia Dietary Supplements Market Landscape
The shift toward science-backed, clinically validated ingredients, reflecting growing consumer preference for efficacy and safety in nutraceuticals, is a growing trend shaping the market. In June 2024, Blackmores launched a range incorporating Nutriventia’s TurmXTRA™, a low-dose turmeric extract clinically proven for joint and muscle health, highlighting the increasing acceptance of scientifically validated ingredients by established brands. This trend underscores the rising focus on high-quality, research-driven formulations. With consumers prioritizing evidence-based health solutions, the adoption of clinically validated ingredients is expected to drive sustained growth in the French dietary supplements market.
Australia Dietary Supplements Market Segmentation
Market Breakup by Type
- Vitamins
- Minerals
- Botanicals
- Probiotics
- Proteins and Amino Acids
- Others
Market Breakup by Form
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Syrups
- Others
Market Breakup by Application
- Energy and Weight Management
- Bone and Joint Health
- Anti-Cancer
- Cardio Health
- Immunity
- Gastrointestinal Health
- Others
Market Breakup by Mode of Purchase
- Over the counter
- Prescription
- Others
Market Breakup by Distribution Channel
- Hypermarkets and Supermarkets
- Convenience Stores
- Pharmacies and Drug Stores
- Online Channels
- Others
Purchase the Regional Overview for USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Australia Dietary Supplements Market Share
Over-the-Counter Segment Set to Dominate Market Share by Mode of Purchase
The market is segmented by mode of purchase into over-the-counter (OTC), prescription, and others. Among these, the OTC segment is expected to lead, accounting for the largest revenue share of 75%. This dominance is driven by the increasing consumer preference for self-care products and the ease of access without medical prescriptions. Rising health awareness and proactive wellness practices are further supporting this trend. As a result, the OTC category is poised to maintain robust growth, reflecting the ongoing shift toward convenient and accessible health solutions.
Leading Players in the Australia Dietary Supplements Market
The key features of the market report comprise strategic initiatives by the leading players. The major companies in the market are as follows:
Amway Corp.
Amway targets a holistic wellness segment with its Nutrilite and XS product lines, offering supplements and functional foods designed for energy, immunity, and general nutrition. Popular products include CH Balance Softgels and XS Energy Drinks in flavors like Apple Strawberry and Mojito. The company emphasizes natural ingredients and high-quality standards, catering to the trend of proactive health management. Amway’s retail partnerships, direct-selling model, and digital platforms strengthen its market penetration, positioning the brand as a key player in the competitive dietary supplements landscape.
NOW Foods
NOW Foods addresses the increasing focus on pet health and family wellness. The company supplies dietary supplements for pets, including Joint Health support and Immune Support vitamins, alongside human-focused products such as Hyaluronic Firming Serum and Sleep and Mood support supplements. NOW Foods highlights sustainable manufacturing and rigorous quality assurance, building trust with Australian consumers seeking natural, safe, and effective nutrition solutions. By offering diverse product categories, from sports nutrition to essential oils and baby skincare, NOW Foods positions itself as a comprehensive provider in the growing market.
Bayer AG
Bayer AG’s involvement in the dietary supplements market highlights its commitment to evidence-based nutrition and consumer wellness. Elevit™ supports maternal health, while Redoxon™ strengthens immunity, reflecting the company’s focus on targeted, life-stage-specific supplementation. Berocca® and Supradyn™ further contribute by enhancing mental and physical energy for active lifestyles. Through consistent innovation and clinical validation, Bayer ensures its products meet Australian regulatory standards while addressing local consumer needs, establishing a strong presence in both preventive health and performance-oriented nutrition within the competitive dietary supplements landscape.
Nu Skin Enterprises, Inc.
Nu Skin Enterprises, Inc. has strengthened its footprint by offering a diverse range of dietary supplements tailored for aging populations and active lifestyles. The company’s anti-aging products, including ageLOC® TR90® JumpStart and TR90® TrimShake, support weight management and vitality, while Estera® Phase I, II, and III formulations address women’s hormonal health. Through direct sales and subscription programs, Nu Skin ensures accessibility and ongoing customer engagement. Its focus on high-quality ingredients, evidence-based benefits, and lifestyle integration positions the company as a key player in Australia’s growing market.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market are Alfa Laboratories, Inc., Nature's Sunshine Products, Inc., BioGaia, Herbalife Nutrition Ltd., and Abbott.
Key Questions Answered in the Australia Dietary Supplements Market
- What was the Australia dietary supplements market value in 2025?
- What is the Australia dietary supplements market forecast outlook for 2026-2035?
- What major factors aid the demand for the Australia dietary supplements market?
- How has the market performed so far, and how is it anticipated to perform in the coming years?
- What are the market's major drivers, opportunities, and restraints?
- What are the major Australia dietary supplements market trends?
- Which type is expected to dominate the market segment?
- Which form is projected to lead the market segment?
- Which application is anticipated to drive the market segment?
- Which mode of purchase is likely to dominate the market segment?
- Which distribution channel is expected to dominate the market segment?
- Who are the key players in the Australia dietary supplements market?
- What are the current unmet needs and challenges in the market?
- How are partnerships, collaborations, mergers, and acquisitions among the key market players shaping the market dynamics?
More Inisghts On
Probiotic Dietary Supplements Market
Europe Dietary Supplements Market
Pricing Plans
Upto 15% Off
USD
-
$1999 $1799
-
$3099 $2789
-
$4599 $3909
-
$5999 $5099
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Looking for specific insights?
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Form |
|
| Breakup by Application |
|
| Breakup by Mode of Purchase |
|
| Breakup by Distribution Channel |
|
| Market Dynamics |
|
| Supplier Landscape |
|
| Companies Covered |
|
Datasheet
One User
USD 1,999
USD 1,799
tax inclusive*
- Selected Segments
- Printing Restrictions
- Excel Spreadsheet Delivered via Email
- Full Report
- Periodic Updates
- Post Sales Analysts Support
- Unlimited Prints
Single User License
One User
USD 3,099
USD 2,789
tax inclusive*
- All Segments
- Printing Restrictions
- PDF Delivered via Email
- Custom Report Layout
- Post Sales Analysts Support
- Periodic Updates
- Unlimited Prints
Five User License
Five User
USD 4,599
USD 3,909
tax inclusive*
- All Segments
- Five Prints Available
- PDF Delivered via Email
- Limited Free Customization
- Post Sales Analyst Support
- Custom Report Layout
- Periodic Updates
- Unlimited Prints
Corporate License
Unlimited Users
USD 5,999
USD 5,099
tax inclusive*
- All Segments
- Unlimited Prints Available
- PDF & Excel Delivery via Email
- Limited Free Customization
- Post Sales Analysts Support
- Discount On Next Update
- Custom Report Layout
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Bundle Type
Flash Bundle
20% OFF
Number of Reports: 3
Small Business Bundle
25% OFF
Number of Reports: 5
Growth Bundle
30% OFF
Number of Reports: 8
Enterprise Bundle
35% OFF
Number of Reports: 10
Overview
- Life Time Access
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours
- Complimentary Free 1 Month Subscription to Trade Data Base
- Complimentary One Month Subscription to Price Database (Chemicals only)
- Complimentary PPT Version of the Report
- Complimentary License Upgrade
- Complimentary Power BI Dashboards
- Life Time Access
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Complimentary Free 1 Month Subscription to Trade Data Base
- Complimentary One Month Subscription to Price Database (Chemicals only)
- Complimentary PPT Version of the Report
- Complimentary License Upgrade
- Complimentary Power BI Dashboards
- Life Time Access
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 80 Hours
- Complimentary Free 1 Month Subscription to Trade Data Base
- Complimentary One Month Subscription to Price Database (Chemicals only)
- Complimentary PPT Version of the Report
- Complimentary License Upgrade
- Complimentary Power BI Dashboards
- Life Time Access
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 100 Hours
- Complimentary Free 1 Month Subscription to Trade Data Base
- Complimentary One Month Subscription to Price Database (Chemicals only)
- Complimentary PPT Version of the Report
- Complimentary License Upgrade
- Complimentary Power BI Dashboards
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
- 3 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- Complimentary Excel Data Set
- PPT Version of the Report
- Power BI Dashboards
- License Upgrade
- Free Analyst Hours
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
- 5 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- Complimentary Excel Data Set
- PPT Version of the Report
- Power BI Dashboards
- License Upgrade
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
- 8 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- License Upgrade
- Free Analyst Hours - 80 Hours
- Power BI Dashboards
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
- 10 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- License Upgrade
- Power BI Dashboards
- Free Analyst Hours - 100 Hours
How To Order
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Strategic Solutions for Informed Decision-Making
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Share