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Australia E-Commerce Market Size, Share, Growth, Analysis: By Type: Books, Cosmetics, Home Appliances, Groceries, Household consumables, Home Decor, Food Beverages, Consumer Electronics, Others; By Transaction: Business-to-Consumers, Business-to-Business, Others; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032
Australia E-Commerce Market Outlook
The Australia e-commerce market size reached USD 30.51 billion in 2023. The market is expected to grow at a CAGR of 5.3% between 2024 and 2032, reaching almost USD 48.79 billion by 2032.
Key Takeaways:
- In Australia, 5G availability remains steady at around 36.6%, with a robust 5G smartphone penetration rate of 82%. Moreover, the average Australian household boasted 20.5 internet-connected devices in 2021.
- Digital shopper penetration, currently at 62.58%, is anticipated to climb to 69% by 2020, as per eshopworld. To address customer churn, cloud-based software providers such as Microsoft Azure and Google Cloud are rolling out customer experience solutions across Australia.
- Payment preferences in the online industry are shifting, with PayPal commanding 48.8% of all online transactions, while debit and credit cards capture 39.9%. Notably, the buy now pay later segment, led by AfterPay, is experiencing rapid growth, representing 6.7% of online transactions.
- Mobile commerce presents a significant avenue for growth in the Australian e-commerce sector. With nearly full mobile penetration, mobile payments are becoming increasingly pivotal. PayPal's recent findings indicate that 26.4% of all e-commerce transactions are conducted via mobile phones, marking a substantial 28.8% year-on-year surge, surpassing transactions made on traditional computers.
The Australia e-commerce market is propelled by robust internet penetration and consumer confidence in online shopping, although it still trails behind some global leaders in purchase frequency. However, recent years have seen a surge in online spending and frequent purchases, driven by evolving consumer behaviour and confidence in digital transactions.
To thrive, e-commerce players must provide comprehensive product information with rich media content and offer diverse payment and delivery options. Notably, PayPal dominates online payments, followed by debit/credit cards and the fast-growing buy now pay later segment led by AfterPay. Mobile commerce presents a significant opportunity, with a substantial portion of transactions occurring via mobile phones, surpassing those made on laptops and desktops.
Sustainable practices are increasingly crucial throughout the supply chain, with innovative approaches emerging, such as Designerex's rental service promoting a circular economy in fashion. Despite a surge in online shopping post-pandemic, economic challenges like rising living costs and inflation are expected to moderate growth in H1 2023, influencing consumer spending habits. Shopping events like Black Friday are anticipated to drive revenue, particularly in categories like food and liquor, while segments like health and beauty experience declining growth.
Domestically based e-commerce platforms like eBay AU and Amazon AU dominate the market, with social media playing a significant role in driving consumer transactions and aiding the Australia e-commerce market development. The finance industry also contributes significantly, offering advanced tools for mobile transactions. In contrast, B2B sales are less reliant on e-commerce platforms, presenting a more fragmented landscape.
Market Segmentation
Australia E-Commerce Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Books
- Cosmetics
- Home Appliances
- Groceries
- Household consumables
- Home Decor
- Food Beverages
- Electric Toothbrushes
- Battery Powered Toothbrushes
- Consumer Electronics
- Others
Market Breakup by Transaction
- Business-to-Consumers
- Business-to-Business
- Consumers-to-Consumers
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Western Australia
- Australian Capital Territory
- Others
Competitive Landscape
In Australia, the leading e-commerce companies are choosing to expand, form partnerships, and introduce new products in order to increase their market share.
- Kogan Australia Pty Ltd.
- Amazon Commercial Services Pty Limited
- Woolworths Group Limited
- Coles Group companies
- Shein Distribution Australia Pty Ltd.
- JB Hi-Fi Limited
- ePharmacy Group Pty Ltd.
- Myer Pty Ltd.
- Internet Services Australia 1 Pty Ltd.
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Transaction |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Australia E-Commerce Market Overview
8.1 Key Industry Highlights
8.2 Australia E-Commerce Historical Market (2018-2023)
8.3 Australia E-Commerce Market Forecast (2024-2032)
9 Australia E-Commerce Market by Type
9.1 Books
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Cosmetics
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Home Appliances
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 Groceries
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
9.5 Household consumables
9.5.1 Historical Trend (2018-2023)
9.5.2 Forecast Trend (2024-2032)
9.6 Home Decor
9.6.1 Historical Trend (2018-2023)
9.6.2 Forecast Trend (2024-2032)
9.7 Food Beverages
9.7.1 Historical Trend (2018-2023)
9.7.2 Forecast Trend (2018-2023)
9.7.3 Breakup By Type
9.7.3.1 Manual Toothbrushes
9.7.3.2 Electric Toothbrushes
9.7.3.3 Battery Powered Toothbrushes
9.8 Consumer Electronics
9.8.1 Historical Trend (2018-2023)
9.8.2 Forecast Trend (2024-2032)
9.9 Others
10 Australia E-Commerce Market by Transaction
10.1 Business-to-Consumers
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Business-to-Business
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Consumers-to-Consumers
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Others
11 Australia E-Commerce Market by Region
11.1 New South Wales
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Victoria
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Queensland
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Australian Capital Territory
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Western Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Market Dynamics
12.1 SWOT Analysis
12.1.1 Strengths
12.1.2 Weaknesses
12.1.3 Opportunities
12.1.4 Threats
12.2 Porter’s Five Forces Analysis
12.2.1 Supplier’s Power
12.2.2 Buyer’s Power
12.2.3 Threat of New Entrants
12.2.4 Degree of Rivalry
12.2.5 Threat of Substitutes
12.3 Key Indicators for Demand
12.4 Key Indicators for Price
13 Competitive Landscape
13.1 Market Structure
13.2 Company Profiles
13.2.1 Kogan Australia Pty Ltd.
13.2.1.1 Company Overview
13.2.1.2 Product Portfolio
13.2.1.3 Demographic Reach and Achievements
13.2.1.4 Certifications
13.2.2 Amazon Commercial Services Pty Limited
13.2.2.1 Company Overview
13.2.2.2 Product Portfolio
13.2.2.3 Demographic Reach and Achievements
13.2.2.4 Certifications
13.2.3 Woolworths Group Limited
13.2.3.1 Company Overview
13.2.3.2 Product Portfolio
13.2.3.3 Demographic Reach and Achievements
13.2.3.4 Certifications
13.2.4 Coles Group companies
13.2.4.1 Company Overview
13.2.4.2 Product Portfolio
13.2.4.3 Demographic Reach and Achievements
13.2.4.4 Certifications
13.2.5 Shein Distribution Australia Pty Ltd.
13.2.5.1 Company Overview
13.2.5.2 Product Portfolio
13.2.5.3 Demographic Reach and Achievements
13.2.5.4 Certifications
13.2.6 JB Hi-Fi Limited
13.2.6.1 Company Overview
13.2.6.2 Product Portfolio
13.2.6.3 Demographic Reach and Achievements
13.2.6.4 Certifications
13.2.7 ePharmacy Group Pty Ltd.
13.2.7.1 Company Overview
13.2.7.2 Product Portfolio
13.2.7.3 Demographic Reach and Achievements
13.2.7.4 Certifications
13.2.8 Myer Pty Ltd.
13.2.8.1 Company Overview
13.2.8.2 Product Portfolio
13.2.8.3 Demographic Reach and Achievements
13.2.8.4 Certifications
13.2.9 Internet Services Australia 1 Pty Ltd.
13.2.9.1 Company Overview
13.2.9.2 Product Portfolio
13.2.9.3 Demographic Reach and Achievements
13.2.9.4 Certifications
13.2.10 Others
14 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Australia E-Commerce Market: Key Industry Highlights, 2018 and 2032
2. Australia E-Commerce Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Australia E-Commerce Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Australia E-Commerce Historical Market: Breakup by Transaction (USD Billion), 2018-2023
5. Australia E-Commerce Market Forecast: Breakup by Transaction (USD Billion), 2024-2032
6. Australia E-Commerce Historical Market: Breakup by Region (USD Billion), 2018-2023
7. Australia E-Commerce Market Forecast: Breakup by Region (USD Billion), 2024-2032
8. Australia E-Commerce Market Structure
Key Questions Answered in the Report
The market is estimated to be valued at USD 30.51 billion in 2023.
The market is projected to grow at a CAGR of 5.3% between 2024 and 2032.
The e-commerce market is expected to reach USD 48.79 billion in 2032.
The market is categorised according to its type, which includes books, cosmetics, home appliances, groceries, household consumables, home decor, food beverages, consumer electronics and others.
The key market players are Kogan Australia Pty Ltd., Amazon Commercial Services Pty Limited, Woolworths Group Limited, Coles Group companies, Shein Distribution Australia Pty Ltd., JB Hi-Fi Limited, ePharmacy Group Pty Ltd., Myer Pty Ltd., Internet Services Australia 1 Pty Ltd., and others.
The market is driven by factors that include robust internet penetration, increasing consumer preference for online shopping and thriving digital transactions, among others.
The market is categorised according to its transaction, which includes business-to-consumers, business-to-business, consumers-to-consumers, and others.
The United States market is the largest revenue generating market globally for Amazon with approximately 69% of total revenue generated.
In February 2024, Amazon.com.au claimed the top spot as the most frequented e-commerce and shopping website in Australia, with eBay.com.au following closely behind in second place. Ozbargain.com.au secured the third position among the leading e-commerce and shopping platforms in the country.
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