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Report Overview
The China e-commerce market reached a value of approximately USD 2.22 Trillion in 2024. The market is projected to grow at a CAGR of 8.90% between 2025 and 2034, reaching a value of around USD 5.21 Trillion by 2034.
2024
Base Year
2018-2024
Historical Period
2025-2034
Forecast Period
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As per industry reports, China stands as the second largest populated country, with 1,425,259,681 individuals as of May 1, 2024.
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In 2022, the middle-class population of China reached more than 700 million. The growing purchasing power of this class has been a driving force behind the immense success of e-commerce in China.
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In 2021, China’s cross-border e-commerce imports and exports increased by 15% year-on-year to USD 273 billion.
Compound Annual Growth Rate
Value in USD Trillion
8.9%
2025-2034
China E-Commerce Market Outlook
*this image is indicative*
China E-Commerce Market Growth
China is considered the largest e-commerce market on a global scale as it accounts for more than 50% of all online transactions. The presence of a vast population, and high internet penetration, is further fuelling the growth of China e-commerce market. E-commerce activities are gaining prominence in the rural areas of China, supporting the growth of the market. According to the Chinese Ministry of Commerce, in H1 2023, the online retail sales in rural areas increased by 12.5%, compared to the same period in 2022.
Beauty and personal care are gaining popularity as consumers prioritise skin health and are willing to invest in high-quality skincare items. The presence of platforms such as Tmall, JD.com, and WeChat has made it convenient for Chinese consumers to gain access to wide variety of beauty products from both local and international brands.
As per the China e-commerce market analysis, the government has several regulatory bodies like the State Administration for Market Regulation (SAMR) and the Ministry of Commerce, that aim to nurture innovation and growth in e-commerce while mitigating risks. The government of China has laid out several initiatives such as the Digital China strategy, cross-border trade policies, and the 14th Five-Year Plan encouraging e-commerce.
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Key Trends and Recent Developments
Increasing internet users, rollout of 5G technology, and growing disposable income are increasing the China e-commerce market value.
Increasing Internet Users Leading to the China E-commerce Market Expansion
China has the largest number of internet users globally, which according to industry reports, surpassed the 1 billion-mark in 2024. This is facilitating the use of ecommerce platforms among residents, leading to an expansion of the overall e-commerce market. Besides, the usage of internet is also steadily expanding to rural and remote areas, creating new market opportunities for domestic as well as international online shopping sites.
Rollout of 5G Services is Creating New China E-commerce Market Opportunities
The rollout of 5G technology across China is a significant catalyst for the country's e-commerce growth. According to the nation’s Ministry of Industry and Information Technology, China had surpassed 4.04 million 5G base stations as of the August 2024. This has increased the number of 5G subscribers in the country who are witnessing high internet speeds and a smoother online shopping experience.
Rising Disposable Income is Increasing the China E-commerce Market Revenue
China’s growing disposable income has increased the purchasing power of people, especially of the middle-class residents, fuelling the sales in the e-commerce market. As per official reports, the country’s per capita disposable income was 39,218 yuan in 2023 and has been continuously growing since due to rising employment levels and the emergence of new startups. This is further expected to raise the revenue of the market in the long run.
Expanding Retail Sector is Encouraging the China E-commerce Market Development
The expansion of China's retail sector, particularly through the integration of online channels, has significantly boosted the country's e-commerce growth. In September 2024, the retail sales in the country registered an annual growth of 3.2%, following a 2.1% year-on-year growth in August 2024. This has encouraged traditional retailers embracie third-party e-commerce platforms or build their own to supplement their brick-and-mortar operations, leading to the overall market development.
China E-Commerce Industry Segmentation
“China E-Commerce Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Business to Consumer (B2C)
- Business to Business (B2B)
Market Breakup by Industry
- Beauty and Personal Care
- Fashion and Apparel
- Consumer Electronics
- Food and Beverage
- Health and Wellness
- Home Decor
- Household Consumables
- Others
China E-Commerce Market Share
In 2022, the Chinese cross-border e-commerce market exceeded USD 300 billion, reaching 2.1 trillion yuan (approximately USD 280.55 billion) in trade value, marking a 7.1% increase from the previous year. This growth was driven by a surge in import-export volumes, which solidified China's position as a global leader in cross-border e-commerce. The market's expansion was facilitated by government initiatives aimed at fostering a favourable environment for cross-border e-commerce, including the optimisation of comprehensive pilot zones and advancements in the 'Silk Road e-commerce' under the Belt and Road Initiative.
Leading Companies in China E-Commerce Market
Market players are focusing on optimising supply chain operations by adopting advanced technology such as AI and big data analytics to improve customer experience in cross-border transactions.
- Alibaba Group Holding Ltd
- JD.com Inc.
- PDD Holdings Inc.
- Suning.Com Co. Ltd
- Vipshop Holdings Limited
- Mogu Inc.
- Walmart Inc
- Dangdang Inc
- JUMEI.com
- Kaola
- Others
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2024, the market reached an approximate value of USD 2.22 Trillion.
The China e-commerce market is estimated to grow at a CAGR of 8.90% between 2025 and 2034.
The market is estimated to witness healthy growth during 2025-2034 to reach around USD 5.21 Trillion by 2034.
The growth of the market is primarily fuelled by the increasing incorporation of technologies, rising disposable incomes, increasing penetration of smartphones, presence of favourable government initiatives, and rising internet usage.
Business to Consumer (B2C) and business-to-business (B2B) are the two types of e-commerce.
E-commerce refers to the purchasing and selling of goods and services, or the transfer of funds or data, through an electronic network.
The major industries include beauty and personal care, fashion and apparel, consumer electronics, food and beverage, health and wellness, home décor, and household consumables, among others.
The major players in the market are Alibaba Group Holding Ltd, JD.com Inc., PDD Holdings Inc, Suning.Com Co. Ltd., Vipshop Holdings Limited, Mogu Inc., Walmart Inc., Dangdang Inc., JUMEI.com, and Kaola, among others.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Industry |
|
| Market Dynamics |
|
| Competitive Landscape |
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| Companies Covered |
|
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