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Australia Home Appliances Market Size, Share, Trends, Growth: By Type: Small Appliances, Major Appliances, Smart Home Appliances, Others; By Distribution Channel: Supermarkets and Hypermarkets, Specialty Stores, Online Channels, Others; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032
Australia Home Appliances Market Outlook
The Australia home appliances market size reached USD 4.23 billion in 2023. The market is expected to grow at a CAGR of 2.2% between 2024 and 2032, reaching almost USD 5.18 billion by 2032.
Key Takeaways:
- Australian GDP saw continuous growth for 28 years until the COVID-19 pandemic initiated the country's largest peacetime recession since the 1930s.
- As of June 30, 2020, Australia's population reached 25,687,041, with an annual growth of 321,300 individuals (1.3%). This growth stemmed from a natural increase of 42.7% and net overseas migration of 57.3%. Despite its vast territory, approximately 90% of Australians reside in urban areas, with 67% concentrated in capital cities.
- As per industry reports, over 17 million people live in these capitals, experiencing an increase of 303,100 individuals during 2018-19. Capital cities contributed 79% to the total population growth in the country during that period.
The home appliances market in Australia is experiencing steady growth driven by several factors, including the rapid population increase necessitating more real estate and subsequent demand for new appliances. This growth spurs innovation, leading to new product development for new homes and replacement sales for existing appliances. Manufacturers are constantly adapting to evolving consumer needs by incorporating technological advancements into product improvements, particularly in areas like energy and water efficiency.
A significant demographic influencing market trends is the younger consumer group, which values product attractiveness, ease of operation, automation, customization, and multi-functionality. As environmental concerns grow, customers are increasingly opting for energy and water-efficient appliances.
Manufacturers are investing heavily in innovation to capture millennials' interest and align with their preferences. The digital landscape has amplified online sales, with e-commerce platforms playing a crucial role in meeting consumer demands and enhancing customer satisfaction through virtual reality tours and interactive online stores.
Key technological drivers shaping the market include IoT and AI integration in home appliances, catering to the rising popularity of smart homes and digital connectivity. Moreover, the demand for eco-friendly products is on the rise, driven by increased consumer awareness and purchasing power.
The Australia home appliances market development is experiencing a transformative shift towards digital retail platforms, particularly accelerated by the pandemic's impact. Brands are leveraging technology to differentiate themselves and offer smart, energy-efficient appliances that meet modern consumers' expectations for convenience and functionality.
Market Segmentation
Australia Home Appliances Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Small Appliances
- Microwave Ovens
- Food Processors
- Humidifiers
- Vacuum Cleaners
- Grill and Roasters
- Coffeemakers
- Others
- Major Appliances
- Heating and Cooling Appliances
- Washing and Drying Equipment
- Cooking Appliances
- Refrigerator equipment
- Others
- Smart Home Appliances
- Others
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Speciality Stores
- Online Channels
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Western Australia
- Australian Capital Territory
- Others
Competitive Landscape
Key players in the market design, manufacture and offer technologically advanced, innovative and sustainable products in the market.
- Samsung Electronics Australia Pty Limited
- Panasonic Australia Pty Ltd.
- BSH Home Appliances Pty Ltd.
- Fisher & Paykel Australia Pty Limited
- Arisit Pty Ltd.
- LG Electronics Inc.
- Electrolux Home Products Pty Limited
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
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| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Australia Home Appliances Market Overview
8.1 Key Industry Highlights
8.2 Australia Home Appliances Historical Market (2018-2023)
8.3 Australia Home Appliances Market Forecast (2024-2032)
9 Australia Home Appliances Market by Type
9.1 Small Appliances
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.1.3 Breakup by Type
9.1.3.1 Microwave Ovens
9.1.3.2 Food Processors
9.1.3.3 Humidifiers
9.1.3.4 Vacuum Cleaners
9.1.3.5 Grill and Roasters
9.1.3.6 Coffeemakers
9.1.3.7 Others
9.2 Major Appliances
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.2.3 Breakup by Type
9.2.3.1 Heating and Cooling Appliances
9.2.3.2 Washing and Drying Equipment
9.2.3.3 Cooking Appliances
9.2.3.4 Refrigerator equipment
9.2.3.5 Others
9.3 Smart Home Appliances
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 Others
10 Australia Home Appliances Market by Distribution Channel
10.1 Supermarkets and Hypermarkets
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Specialty Stores
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Online Channels
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Others
11 Australia Home Appliances Market by Region
11.1 New South Wales
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Victoria
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Queensland
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Australian Capital Territory
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Western Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Market Dynamics
12.1 SWOT Analysis
12.1.1 Strengths
12.1.2 Weaknesses
12.1.3 Opportunities
12.1.4 Threats
12.2 Porter’s Five Forces Analysis
12.2.1 Supplier’s Power
12.2.2 Buyer’s Power
12.2.3 Threat of New Entrants
12.2.4 Degree of Rivalry
12.2.5 Threat of Substitutes
12.3 Key Indicators for Demand
12.4 Key Indicators for Price
13 Competitive Landscape
13.1 Market Structure
13.2 Company Profiles
13.2.1 Samsung Electronics Australia Pty Limited
13.2.1.1 Company Overview
13.2.1.2 Product Portfolio
13.2.1.3 Demographic Reach and Achievements
13.2.1.4 Certifications
13.2.2 Panasonic Australia Pty Ltd.
13.2.2.1 Company Overview
13.2.2.2 Product Portfolio
13.2.2.3 Demographic Reach and Achievements
13.2.2.4 Certifications
13.2.3 BSH Home Appliances Pty Ltd.
13.2.3.1 Company Overview
13.2.3.2 Product Portfolio
13.2.3.3 Demographic Reach and Achievements
13.2.3.4 Certifications
13.2.4 Fisher & Paykel Australia Pty Limited
13.2.4.1 Company Overview
13.2.4.2 Product Portfolio
13.2.4.3 Demographic Reach and Achievements
13.2.4.4 Certifications
13.2.5 Arisit Pty Ltd.
13.2.5.1 Company Overview
13.2.5.2 Product Portfolio
13.2.5.3 Demographic Reach and Achievements
13.2.5.4 Certifications
13.2.6 LG Electronics Inc.
13.2.6.1 Company Overview
13.2.6.2 Product Portfolio
13.2.6.3 Demographic Reach and Achievements
13.2.6.4 Certifications
13.2.7 Electrolux Home Products Pty Limited
13.2.7.1 Company Overview
13.2.7.2 Product Portfolio
13.2.7.3 Demographic Reach and Achievements
13.2.7.4 Certifications
13.2.8 Others
14 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Australia Home Appliances Market: Key Industry Highlights, 2018 and 2032
2. Australia Home Appliances Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Australia Home Appliances Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Australia Home Appliances Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
5. Australia Home Appliances Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
6. Australia Home Appliances Historical Market: Breakup by Region (USD Billion), 2018-2023
7. Australia Home Appliances Market Forecast: Breakup by Region (USD Billion), 2024-2032
8. Australia Home Appliances Market Structure
Key Questions Answered in the Report
The market is estimated to be valued at USD 4.23 billion in 2023.
The market is projected to grow at a CAGR of 2.2% between 2024 and 2032.
The revenue generated from the home appliances market is expected to reach USD 5.18 billion in 2032.
The market is categorised according to its type, which includes small appliances, major appliances, smart home appliances and others.
The key market players are Samsung Electronics Australia Pty Limited, Panasonic Australia Pty Ltd., BSH Home Appliances Pty Ltd., Fisher & Paykel Australia Pty Limited, Arisit Pty Ltd., LG Electronics Inc., lectrolux Home Products Pty Limited, and others.
The market is driven by factors that include rapid population increase, younger consumer group, which values product attractiveness, ease of operation, automation, customisation, and multi-functionality, among others.
The market is categorised according to its distribution channel, which includes supermarkets and hypermarkets, specialty stores, online channels, and others.
Some Australian-owned kitchen appliance brands renowned for high-quality, locally designed products include Qasair for kitchen ventilation, Oliveri for sinks, Billi for water dispensers, Zip for boiling water taps, and Sussex Taps for faucets.
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