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The India home appliances market size reached a value of approximately USD 77.74 billion in 2023. The market is further expected to grow at a CAGR of 5.70% between 2024 and 2032, reaching a value of USD 127.07 billion by 2032.
Home appliances are devices that help in various household activities such as cleaning, cooking, and storing food, among others. Some of the common home appliances include air conditioner, washing machine, clothes dryer, refrigerator, freezer, water heater, and dishwasher. Utilisation of these appliances help individuals in saving both time and energy while efficiently finishing the household chores.
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Based on product, the market is segmented into refrigerator, air conditioners, and washing machines, among others, with refrigerators further divided on the basis of type into single, top freezer, side-by-side, bottom freezer, and French door, among others. Air conditioners is sub-divided on the basis of type into splits, windows, VRF, and chillers, among others, while washing machines is further segmented on the basis of type into top load and front load.
On the basis of distribution channels, the market is categorised into supermarkets and hypermarkets, online and specialty retail channels, and exclusive/multi-brand outlets, among others. By price range, the market is segregated into economy, mid-range, and premium. Based on region, the market is classified into East India, West India, South India, and North India.
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The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the India home appliances market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
Refrigerators accounted for a large share of the home appliances market in India and are expected to do the same over the forecast period as well. The tropical climate across numerous regions of the country results in a greater need for refrigeration to extend the shelf life of perishable foods and keep beverages cool, thereby increasing the demand for refrigerators. The rising disposable income of consumers and the availability of the energy efficient and smart refrigerators is boosting the purchase of refrigerators. Furthermore, the development of advanced and smart refrigerators is attracting consumers with high income.
Supermarkets and hypermarkets held a large share of the India home appliances market and are anticipated to continue doing so over the forecast period. Various options to the buyers are available for every product through supermarkets and hypermarkets , this in turn is attracting more consumers towards these distribution channels. Easy availability and the benefit of checking out the appliance properly before purchasing is a major factor enhancing the growth of supermarkets and hypermarkets.
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Samsung India Electronics Pvt Ltd is a machinery and equipment manufacturing company that was founded in 1995, as a division of the global Samsung brand. The company is headquartered in Gurugram, Haryana and is known for providing technological and electrical devices.
Whirlpool of India Limited was founded in 1960 and has its headquarters located in Gurugram, Haryana. It is an appliance manufacturing company that provides its customers with a wide range of kitchen appliances and smart electronic products for their household.
Other market players include LG Electronics, Voltas Limited, Bosch Limited, Godrej & Boyce Manufacturing Company Limited, Haier Inc., IFB Appliances, and Havells India Limited, among others.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Product |
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Breakup by Distribution Channels |
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Breakup by Price Range |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 India Home Appliances Market Overview
8.1 Key Industry Highlights
8.2 India Home Appliances Historical Market (2018-2023)
8.3 India Home Appliances Market Forecast (2024-2032)
9 India Home Appliances Market by Product
9.1 Refrigerator
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.1.3 Breakup by Type
9.1.3.1 Single
9.1.3.1.1 Historical Trend (2018-2023)
9.1.3.1.2 Forecast Trend (2024-2032)
9.1.3.2 Top Freezer
9.1.3.2.1 Historical Trend (2018-2023)
9.1.3.2.2 Forecast Trend (2024-2032)
9.1.3.3 Side-by-Side
9.1.3.3.1 Historical Trend (2018-2023)
9.1.3.3.2 Forecast Trend (2024-2032)
9.1.3.4 Bottom Freezer
9.1.3.4.1 Historical Trend (2018-2023)
9.1.3.4.2 Forecast Trend (2024-2032)
9.1.3.5 French Door
9.1.3.5.1 Historical Trend (2018-2023)
9.1.3.5.2 Forecast Trend (2024-2032)
9.1.3.6 Others
9.2 Air Conditioners
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.2.3 Breakup by Type
9.2.3.1 Splits
9.2.3.1.1 Historical Trend (2018-2023)
9.2.3.1.2 Forecast Trend (2024-2032)
9.2.3.2 Windows
9.2.3.2.1 Historical Trend (2018-2023)
9.2.3.2.2 Forecast Trend (2024-2032)
9.2.3.3 VRF
9.2.3.3.1 Historical Trend (2018-2023)
9.2.3.3.2 Forecast Trend (2024-2032)
9.2.3.4 Chillers
9.2.3.4.1 Historical Trend (2018-2023)
9.2.3.4.2 Forecast Trend (2024-2032)
9.2.3.5 Others
9.3 Washing Machines
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.3.3 Breakup by Type
9.3.3.1 Top Load
9.3.3.1.1 Historical Trend (2018-2023)
9.3.3.1.2 Forecast Trend (2024-2032)
9.3.3.2 Front Load
9.3.3.2.1 Historical Trend (2018-2023)
9.3.3.2.2 Forecast Trend (2024-2032)
9.4 Others
10 India Home Appliances Market by Distribution Channels
10.1 Supermarkets and Hypermarkets
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Online and Specialty Retail Channels
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Exclusive/Multi-Brand Outlets
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Others
11 India Home Appliances Market by Price Range
11.1 Economy
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Mid-Range
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Premium
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
12 India Home Appliances Market by Region
12.1 East India
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 West India
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 South India
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 North India
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Value Chain Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Samsung India Electronics Pvt Ltd
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Manufacturing Capabilities
15.2.1.4 Demographic Reach and Achievements
15.2.1.5 Certifications
15.2.2 LG Electronics
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Manufacturing Capabilities
15.2.2.4 Demographic Reach and Achievements
15.2.2.5 Certifications
15.2.3 Whirlpool of India Limited
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Manufacturing Capabilities
15.2.3.4 Demographic Reach and Achievements
15.2.3.5 Certifications
15.2.4 Voltas Limited
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Manufacturing Capabilities
15.2.4.4 Demographic Reach and Achievements
15.2.4.5 Certifications
15.2.5 Bosch Limited
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Manufacturing Capabilities
15.2.5.4 Demographic Reach and Achievements
15.2.5.5 Certifications
15.2.6 Godrej & Boyce Manufacturing Company Limited
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Manufacturing Capabilities
15.2.6.4 Demographic Reach and Achievements
15.2.6.5 Certifications
15.2.7 Haier Inc.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Manufacturing Capabilities
15.2.7.4 Demographic Reach and Achievements
15.2.7.5 Certifications
15.2.8 IFB Appliances
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Manufacturing Capabilities
15.2.8.4 Demographic Reach and Achievements
15.2.8.5 Certifications
15.2.9 Havells India Limited
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Manufacturing Capabilities
15.2.9.4 Demographic Reach and Achievements
15.2.9.5 Certifications
15.2.10 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. India Home Appliances Market: Key Industry Highlights, 2018 and 2032
2. India Home Appliances Historical Market: Breakup by Product (USD Million), 2018-2023
3. India Home Appliances Market Forecast: Breakup by Product (USD Million), 2024-2032
4. India Home Appliances Historical Market: Breakup by Price Range (USD Million), 2018-2023
5. India Home Appliances Market Forecast: Breakup by Price Range (USD Million), 2024-2032
6. India Home Appliances Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
7. India Home Appliances Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
8. India Home Appliances Historical Market: Breakup by Region (USD Million), 2018-2023
9. India Home Appliances Market Forecast: Breakup by Region (USD Million), 2024-2032
10. India Home Appliances Market Structure
The market size reached a value of approximately USD 77.74 billion in 2023.
The market is expected to grow at a CAGR of 5.70% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 127.07 billion by 2032.
Rising disposable income, increasing availability of home appliances, and growing population are the major market drivers.
The key trends of the market are rising standards of living, increasing connectivity in rural areas, and growing urbanisation.
The major regional markets are divided into West India, East India, South India, and North India.
Home appliances are devices that aid in completion of various household activities such as cleaning, cooking, and storing food, among others, in an efficient and time saving manner.
The key players in the India home appliances market, according to the report, are Samsung India Electronics Pvt Ltd, LG Electronics, Whirlpool of India Limited, Voltas Limited, Bosch Limited, Godrej & Boyce Manufacturing Company Limited, Haier Inc., IFB Appliances, and Havells India Limited, among others.
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