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Australia Mobile Payment Market Size, Share, Growth, Report: By Technology: Direct Mobile Billing, Near Field Communication, Mobile Web Payment, SMS, Mobile Application, Others; By Payment Type: B2B, B2C, B2G; By Location: Remote Payment, Proximity Payment; By End Use; Regional Analysis; Competitive Landscape; 2024-2032
Australia Mobile Payment Market Outlook
The Australia mobile payment market size reached USD 21.35 billion in 2023. The market is expected to grow at a CAGR of 16.9% between 2024 and 2032, reaching almost USD 95.14 billion by 2032.
Key Takeaways
- According to Australian Communications and Media Authority (ACMA), nearly all adults (99%) went online in the first half of 2022. This is a significant increase from just 90% in 2019.
- In 2023, the total number of active cellular mobile connections reached 32.71 million, exceeding the national population by a significant margin. This translates to a mobile connection penetration rate of 124.3%, signifying that a substantial portion of the population utilizes multiple mobile devices.
- In 2021, Vodafone and TPG completed a USD 15 billion merger resulting in the formation of a unified entity boasting a more comprehensive network infrastructure.
Mobile payments fuel e-commerce in Australia, with 97% online shopping penetration and weekly purchases driving the Australia mobile payment market
The proliferation of smartphones in Australia has fostered a dynamic mobile application landscape catering to diverse consumer needs. Notably, advancements in payment applications and technologies, like mobile wallets, have revolutionized the way Australians manage their finances, which is expected to support the demand of mobile payment market in Australia.
The landscape of Australian commerce has demonstrably shifted towards online channels. A staggering 97% of the population now engage in online shopping, solidifying it as a cornerstone of the national consumer experience. This trend extends beyond occasional purchases, with nearly two-thirds (62%) of Australians frequenting online retailers on a weekly basis, averaging between 2 and 3 purchases per week.
Australia's growing smartphone ownership and powerful mobile networks are fuelling e-commerce growth. As online shopping increases, mobile transactions are expected to boost, significantly boosting the Australia mobile payments market. However, data privacy remains a challenge for mobile wallet apps. While companies are working hard to implement more secure authentication methods and robust security policies, it's an ongoing process to ensure user information stays protected.
In Australia, young adults (aged 18-29) have demonstrably led the way in adopting digital wallets like Apple Pay and Google Pay. Over 60% within this demographic leverage their mobile devices for at least one weekly payment, highlighting a preference for contactless transactions.
Market Segmentation
Australia Mobile Payment Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments
Market Breakup by Technology
- Direct Mobile Billing
- Near Field Communication
- Mobile Web Payment
- SMS
- Mobile Application
- Others
Market Breakup by Payment Type
- B2B
- B2C
- B2G
Market Breakup by Location
- Remote Payment
- Proximity Payment
Market Breakup by End Use
- BFSI
- Healthcare
- IT and Telecom
- Media and Entertainment
- Retail and E-Commerce
- Transportation
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
The Australia Mobile Payment market key players are Apple Pty Ltd., PayPal Australia Pty Ltd., Afterpay Australia Pty Ltd., Samsung Electronics Australia Pty Limited, Alphabet Inc. (Google Pay), Adyen Australia Pty Ltd. (WeChat Pay), Square AU Pty Ltd., Zai Australia Pty Ltd., Zip Co. Limited, and Commonwealth Bank of Australia, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Technology |
|
| Breakup by Payment Type |
|
| Breakup by Location |
|
| Breakup by End Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Asia Pacific Mobile Payment Market Overview
8.1 Key Industry Highlights
8.2 Asia Pacific Mobile Payment Historical Market (2018-2023)
8.3 Asia Pacific Mobile Payment Market Forecast (2024-2032)
9 Australia Mobile Payment Market Overview
9.1 Key Industry Highlights
9.2 Australia Mobile Payment Historical Market (2018-2023)
9.3 Australia Mobile Payment Market Forecast (2024-2032)
10 Australia Mobile Payment Market by Technology
10.1 Direct Mobile Billing
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Near Field Communication
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Mobile Web Payment
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 SMS
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Mobile Application
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
10.6 Others
11 Australia Mobile Payment Market by Payment Type
11.1 B2B
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 B2C
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 B2G
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
12 Australia Mobile Payment Market by Location
12.1 Remote Payment
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Proximity Payment
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 Australia Mobile Payment Market by End Use
13.1 BFSI
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Healthcare
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 IT and Telecom
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Media and Entertainment
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Retail and E-Commerce
13.5.1 Historical Trend (2018-2023)
13.5.2 Forecast Trend (2024-2032)
13.6 Transportation
13.6.1 Historical Trend (2018-2023)
13.6.2 Forecast Trend (2024-2032)
13.7 Others
14 Australia Mobile Payment Market by Region
14.1 New South Wales
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Victoria
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Queensland
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 Australian Capital Territory
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
14.5 Western Australia
14.5.1 Historical Trend (2018-2023)
14.5.2 Forecast Trend (2024-2032)
14.6 Others
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators for Demand
15.4 Key Indicators for Price
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Apple Pty Ltd.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 PayPal Australia Pty Ltd.
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Afterpay Australia Pty Ltd.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Samsung Electronics Australia Pty Limited
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Alphabet Inc. (Google Pay)
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Adyen Australia Pty Ltd. (WeChat Pay)
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Square AU Pty Ltd.
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Zai Australia Pty Ltd.
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Zip Co. Limited
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Commonwealth Bank of Australia
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Asia Pacific Mobile Payment Market: Key Industry Highlights, 2018 and 2032
2. Australia Mobile Payment Market: Key Industry Highlights, 2018 and 2032
3. Australia Mobile Payment Historical Market: Breakup by Technology (USD Billion), 2018-2023
4. Australia Mobile Payment Market Forecast: Breakup by Technology (USD Billion), 2024-2032
5. Australia Mobile Payment Historical Market: Breakup by Payment Type (USD Billion), 2018-2023
6. Australia Mobile Payment Market Forecast: Breakup by Payment Type (USD Billion), 2024-2032
7. Australia Mobile Payment Historical Market: Breakup by Location (USD Billion), 2018-2023
8. Australia Mobile Payment Market Forecast: Breakup by Location (USD Billion), 2024-2032
9. Australia Mobile Payment Historical Market: Breakup by End Use (USD Billion), 2018-2023
10. Australia Mobile Payment Market Forecast: Breakup by End Use (USD Billion), 2024-2032
11. Australia Mobile Payment Historical Market: Breakup by Region (USD Billion), 2018-2023
12. Australia Mobile Payment Market Forecast: Breakup by Region (USD Billion), 2024-2032
13. Australia Mobile Payment Market Structure
Key Questions Answered in the Report
The market was valued at USD 21.35 billion in 2023.
The market is projected to grow at a CAGR of 16.9% between 2024 and 2032.
The revenue generated from the market is expected to reach USD 95.14 billion in 2032.
The market is categorised according to payment type into B2B, B2C, and B2G.
The key players are Apple Pty Ltd., PayPal Australia Pty Ltd., Afterpay Australia Pty Ltd., Samsung Electronics Australia Pty Limited, Alphabet Inc. (Google Pay), Adyen Australia Pty Ltd. (WeChat Pay), Square AU Pty Ltd., Zai Australia Pty Ltd., Zip Co. Limited, and Commonwealth Bank of Australia, among others.
Based on the location, the market is divided into remote payment and proximity payment.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia and others.
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