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Australia Sleepwear Market Size, Share, Analysis, Forecast: By Product Type: Top Wear, Bottom Wear, Night Dresses and Gowns, Sleepwear Set; By Material: Cotton, Wool, Silk, Others; By End Use: Men, Women, Kids; By Distribution Channel: Supermarkets and Hypermarkets, Others; Regional Analysis; Competitive Landscape; 2024-2032
Australia Sleepwear Market Outlook
The Australia sleepwear market was valued at USD 42.92 million in 2023. The market is further projected to grow at a CAGR of 8.1% between 2024 and 2032, reaching a value of USD 86.92 million by 2032.
Key Takeaways
- As people increasingly prioritise comfort and relaxation, demand for comfortable sleepwear has surged.
- The rise of e-commerce platforms has made it easier for consumers to explore and purchase sleepwear online.
- Some of the leading players in the market are Papinelle Sleepwear Au, Suku Home, and Knisa (Thea Nightwear).
The Australia sleepwear market growth is being fuelled by a combination of factors. Demographic shifts, such as an ageing population and an increase in dual-income households, are driving a greater focus on comfort and relaxation at home, boosting the demand for high-quality sleepwear. The country's heightened awareness of health and wellness trends is leading consumers to prioritise sleep hygiene, creating a demand for sleepwear that promotes optimal rest and comfort.
Australia's dynamic fashion industry is also playing a role, with innovative designs meeting evolving consumer preferences for stylish yet functional sleepwear. Additionally, the country's diverse climate necessitates a range of breathable fabrics in sleepwear, catering to varying seasonal needs. The rising disposable income among Australian women is empowering them to invest in comfortable and fashionable sleepwear that aligns with their modern lifestyles. Moreover, the growing emphasis on sustainability is influencing choices in children's sleepwear, with a focus on eco-friendly and ethically sourced options. These factors are collectively contributing to Australia sleepwear market development.
Wool material has gained a larger market share, particularly in colder regions like Tasmania and the highlands, due to its exceptional insulation properties. Consumers in these areas appreciate wool sleepwear for its ability to provide warmth to the body. Silk maintains its status as a luxury material in the sleepwear market, often reserved for special occasions is preferred by individuals with sensitive skin or by consumers seeking luxurious and indulgent sleepwear options.
Market Segmentation
Australia Sleepwear Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
- Top Wear
- Bottom Wear
- Night Dresses and Gowns
- Sleepwear Set
Market Breakup by Material
- Cotton
- Wool
- Silk
- Others
Market Breakup by End Use
- Men
- Women
- Kids
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Speciality Stores
- Online
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Western Australia
- Australian Capital Territory
- Others
Competitive Landscape
Market players are focusing on introducing new styles, materials, and patterns to meet the evolving demands of customers seeking both comfort and aesthetics in their sleepwear choices.
- Papinelle Sleepwear Au
- Suku Home
- Bendon Group Holdings Limited
- Knisa (Thea Nightwear)
- Gingerlilly Pty Ltd.
- Givoni Australia
- Jade & May
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product Type |
|
| Breakup by Material |
|
| Breakup by End Use |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Australia Sleepwear Market Overview
8.1 Key Industry Highlights
8.2 Australia Sleepwear Historical Market (2018-2023)
8.3 Australia Sleepwear Market Forecast (2024-2032)
9 Australia Sleepwear Market by Product Type
9.1 Top Wear
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Bottom Wear
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Night Dresses and Gowns
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 Sleepwear Set
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
10 Australia Sleepwear Market by Material
10.1 Cotton
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Wool
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Silk
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Others
11 Australia Sleepwear Market by End Use
11.1 Men
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Women
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Kids
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
12 Australia Sleepwear Market by Distribution Channel
12.1 Supermarkets and Hypermarkets
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Specialty Stores
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Online
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Australia Sleepwear Market by Region
13.1 New South Wales
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Victoria
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Queensland
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Australian Capital Territory
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Western Australia
13.5.1 Historical Trend (2018-2023)
13.5.2 Forecast Trend (2024-2032)
13.6 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicator for Price
14.4 Key Indicator for Demand
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Papinelle Sleepwear Au
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Suku Home
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Bendon Group Holdings Limited
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Knisa (Thea Nightwear)
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Gingerlilly Pty Ltd.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Givoni Australia
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Jade & May
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Australia Sleepwear Market: Key Industry Highlights, 2018 and 2032
2. Australia Sleepwear Historical Market: Breakup by Product Type (USD Million), 2018-2023
3. Australia Sleepwear Market Forecast: Breakup by Product Type (USD Million), 2024-2032
4. Australia Sleepwear Historical Market: Breakup by Material (USD Million), 2018-2023
5. Australia Sleepwear Market Forecast: Breakup by Material (USD Million), 2024-2032
6. Australia Sleepwear Historical Market: Breakup by End Use (USD Million), 2018-2023
7. Australia Sleepwear Market Forecast: Breakup by End Use (USD Million), 2024-2032
8. Australia Sleepwear Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
9. Australia Sleepwear Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
10. Australia Sleepwear Historical Market: Breakup by Region (USD Million), 2018-2023
11. Australia Sleepwear Market Forecast: Breakup by Region (USD Million), 2024-2032
12. Australia Sleepwear Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 42.92 million.
The market is expected to grow at a CAGR of 8.1% between 2024 and 2032.
The sleepwear market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 86.92 million by 2032.
The utilisation of sleepwear for lounging purposes is a key driver propelling market growth, especially with more consumers spending time at home and seeking comfortable clothing options.
Key trends aiding the market expansion are increasing demand for sleepwear made from stretchable and quick-drying fabrics, emergence of sleepwear sets, and rising popularity of seasonal sleepwear.
Regions considered in the market are New South Wales, Victoria, Queensland, Western Australia, and Australian Capital Territory, among others.
Top wear, bottom wear, night dresses and gowns, and sleepwear set are the different types of products considered in the report.
Based on material, the market segmentations include cotton, wool, and silk, among others.
Men, women, and kids are the major end users of sleepwear.
Key players in the market are Papinelle Sleepwear Au, Suku Home, Bendon Group Holdings Limited, Knisa (Thea Nightwear), Gingerlilly Pty Ltd., Givoni Australia, and Jade & May, among others.
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