The Australia sleepwear market was valued at USD 46.40 Million in 2025. The market is further projected to grow at a CAGR of 8.10% between 2026 and 2035, reaching a value of USD 101.11 Million by 2035.
Base Year
Historical Period
Forecast Period
As people increasingly prioritise comfort and relaxation, demand for comfortable sleepwear has surged.
The rise of e-commerce platforms has made it easier for consumers to explore and purchase sleepwear online.
Some of the leading players in the market are Papinelle Sleepwear Au, Suku Home, and Knisa (Thea Nightwear).
Compound Annual Growth Rate
8.1%
Value in USD Million
2026-2035
*this image is indicative*
The Australia sleepwear market growth is being fuelled by a combination of factors. Demographic shifts, such as an ageing population and an increase in dual-income households, are driving a greater focus on comfort and relaxation at home, boosting the demand for high-quality sleepwear. The country's heightened awareness of health and wellness trends is leading consumers to prioritise sleep hygiene, creating a demand for sleepwear that promotes optimal rest and comfort.
Australia's dynamic fashion industry is also playing a role, with innovative designs meeting evolving consumer preferences for stylish yet functional sleepwear. Additionally, the country's diverse climate necessitates a range of breathable fabrics in sleepwear, catering to varying seasonal needs. The rising disposable income among Australian women is empowering them to invest in comfortable and fashionable sleepwear that aligns with their modern lifestyles. Moreover, the growing emphasis on sustainability is influencing choices in children's sleepwear, with a focus on eco-friendly and ethically sourced options. These factors are collectively contributing to Australia sleepwear market development.
Wool material has gained a larger market share, particularly in colder regions like Tasmania and the highlands, due to its exceptional insulation properties. Consumers in these areas appreciate wool sleepwear for its ability to provide warmth to the body. Silk maintains its status as a luxury material in the sleepwear market, often reserved for special occasions is preferred by individuals with sensitive skin or by consumers seeking luxurious and indulgent sleepwear options.
"Australia Sleepwear Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Material
Market Breakup by End Use
Market Breakup by Distribution Channel
Market Breakup by Region
Market players are focusing on introducing new styles, materials, and patterns to meet the evolving demands of customers seeking both comfort and aesthetics in their sleepwear choices.
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In 2025, the market reached an approximate value of USD 46.40 Million.
The market is expected to grow at a CAGR of 8.10% between 2026 and 2035.
The Australia sleepwear market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach USD 101.11 Million by 2035.
The utilisation of sleepwear for lounging purposes is a key driver propelling market growth, especially with more consumers spending time at home and seeking comfortable clothing options.
Key trends aiding the market expansion are increasing demand for sleepwear made from stretchable and quick-drying fabrics, emergence of sleepwear sets, and rising popularity of seasonal sleepwear.
Regions considered in the market are New South Wales, Victoria, Queensland, Western Australia, and Australian Capital Territory, among others.
Top wear, bottom wear, night dresses and gowns, and sleepwear set are the different types of products considered in the report.
Based on material, the market segmentations include cotton, wool, and silk, among others.
Men, women, and kids are the major end users of sleepwear.
Key players in the market are Papinelle Sleepwear Au, Suku Home, Bendon Group Holdings Limited, Knisa (Thea Nightwear), Gingerlilly Pty Ltd., Givoni Australia, and Jade & May, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Material |
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| Breakup by End Use |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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