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Report Overview

The global bancassurance market was valued at USD 1.69 Billion in 2024. The industry is expected to grow at a CAGR of 7.50% during the forecast period of 2025-2034.  The growing awareness and demand for insurance products across regions have driven the market. It has become popular as consumers increasingly seek for financial security and protection from risk. Using their own customer base, built trust, and easy access, banks expect to enhance their product range in bancassurance by making use of life, health, and general insurance products. In turn, all these factors have resulted in the market attaining a valuation of USD 3.48 Billion by 2034.

2024

Base Year

2018-2024

Historical Period

2025-2034

Forecast Period

  • As per the Allianz Global Insurance report, the global insurance industry witnessed a growth of 7.5% in 2023, fuelling the growth of bancassurance services. Expansion of the global insurance market keeping banks and insurance companies opportunistic by diversifying revenue streams through their products and services, boosting the bancassurance market growth. This opens up new avenues to banks and insurers alike to grow their customer base and improve their financial performance.
  • India is the fifth largest life insurance market, with an annual growth rate of 33-34% which is expected to boost the demand of bancassurance. This can be further capitalized on by companies as the Indian market is growth with rapid financial inclusion and increase in the number of people falling into the middle-income category. Banks could leverage this emerging market in household penetration by widening their insurance product suites.
  • Asia Pacific region accounted for more than half of absolute premium growth across the world, followed by North America and Europe. The increased use of digital banking enhances accessibility that allows banks to improve or alter their products within its bancassurance operations to meet the broader differences among trade groups in this region.

Bancassurance Market Share

Market Insights by Product

Life bancassurance is expected to witness a CAGR of 8.1% in the forecast period as it focuses mainly on products like life insurance, annuities, and pension plans. This sector has seen significant growth, particularly in Asia, where banks leverage their extensive customer bases to promote life insurance offerings. In 2024, Asian markets, especially in countries like China and India, experienced remarkable growth in life bancassurance, fuelled by rising financial literacy and an increasing demand for retirement planning solutions, boosting the bancassurance industry revenue. Non-life bancassurance, on the other hand, includes general insurance products that cover risks related to health, property, vehicles, and liability. In areas such as Europe and North America, non-life bancassurance has rapidly expanded, driven by a growing demand for products like health and auto insurance.

Market Analysis by Bancassurance Models

In the exclusive partnership model, banks establish exclusive partnerships with a single insurance provider to promote their products. This segment is expected to witness a CAGR of 8.0% between 2025 and 2034 as this strategy enhances several bancassurance market opportunities. In Joint venture model, banks and insurance companies collaborate to form a joint venture, creating a new entity that delivers combined banking and insurance services. This partnership allows both parties to leverage shared resources and customer bases while concentrating on specific regional markets. The pure distributor model is gaining momentum as the convenience-seekers prefer the uncomplicated financial services. Banks merely act as the intermediaries between the insurers and customers, having their customers access a range of insurance. With financial holding model, banks have the capacity to cross-sell insurance products with their traditional banking services and thus, capture large portions of a customer's financial portfolio with the integrated financial service.

Bancassurance Market Report Snapshots

Bancassurance Market Size

Bancassurance Market Growth

Bancassurance Market Analysis

Bancassurance Market Share

Bancassurance Companies

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2024, the market reached an approximate value of USD 1.69 Billion.

The bancassurance market is assessed to grow at a CAGR of 7.50% between 2025 and 2034.

The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of around USD 3.48 Billion by 2034.

The major drivers of the market include rising disposable incomes, increasing population, and increasing knowledge about the value of insurance among customers.

The implementation of stringent guidelines associated with wealth management products and rising living standards are expected to be key trends guiding the growth of the market.

The market is broken down into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.

Life bancassurance and non-life bancassurance are the various products considered in the market report.

Pure distributor, exclusive partnership, financial holding, and joint venture are the different bancassurance models in the market.

The competitive landscape consists of Zurich Insurance Company Ltd, ABN AMRO Bank N.V., The ING Group, Barclays, Wells Fargo, Lloyds Bank plc, Crédit Agricole Group, and HSBC Bank, among others.

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