China Chocolate Market Size, Share, Growth, Trends, Report: By Type: Dark Chocolate, Milk Chocolate, White Chocolate; By Product Type: Pure Chocolate, Compound Chocolate; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Online Stores, Others; Market Dynamics; Competitive Landscape; 2024-2032

China Chocolate Market Outlook

The China chocolate market size reached approximately USD 3.99 billion in 2023. The market is assessed to grow at a CAGR of 4.7% between 2024 and 2032 to attain a value of around USD 6.04 billion by 2032.

Key Trends in the Market

Chocolate refers to a type of food product that is made from the tropical cacao tree. It is one of the most popular food products and is known for stimulating taste buds, soothing the mind, and improving brain function. It is also used in the manufacturing of different food products such as cookies, desserts, candies, ice cream, and sweets, among others.

• Factors such as globalisation, urbanisation, and rising disposable incomes of the bourgeoise population have positively impacted the China chocolate market demand. Moreover, chocolate is increasingly incorporated into ice cream, baked goods, and local foods such as sticky rice and steamed buns, among others, in the country.

• The China chocolate market growth can be attributed to the increasing prevalence of lactose intolerance and the rising popularity of dietary trends such as flexitarianism and veganism. Hence, plant-based chocolates made from gluten-free and vegan ingredients are gaining significant popularity in the country.

Moreover, the increasing demand for high-end chocolates that are characterised by exceptional quality, innovative packaging, and exquisite craftsmanship and made from high-quality ingredients for use on special occasions is also fuelling the market.

• One of the key China chocolate market trends is the growing health concerns in the country amid the rising prevalence of diseases like diabetes. To capitalise on this trend, key players are developing healthier chocolates with lowered sugar content, high protein content, and functional ingredients.

Besides, the introduction of stringent initiatives by the Chinese government aimed at promoting sustainability and encouraging a circular economy are prompting key players to utilise recyclable and eco-friendly packaging materials. For instance, in February 2023, Mars Wrigley China launched a 216g canister lid of CXM made from 100% rPET via a local chocolate brand, Cui Xiang Mi (CXM) and aimed to adopt rPET lid in its other brands and save 300 tons of virgin plastics.

Market Analysis

Based on type, the China chocolate market segmentation includes dark chocolate, milk chocolate, and white chocolate. By product type, the market is bifurcated into pure chocolate and compound chocolate.

The market, based on distribution channel, is divided into supermarkets and hypermarkets, convenience stores, and online stores, among others. The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

The report gives a detailed analysis of the following key players in the China chocolate market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

• Mondelez International, Inc. 

• Mars Inc. 

• Ferrero International S.A. 

• Nestle S.A. 

• Perfetti Van Melle Group B.V. 

• Hershey Company 

• Dongguan Xuji Food Co., Ltd.  

• Jiangsu Liangfeng Group 

• Nu Company  

• Huadong Cocoa Food (Xinghua) Co., Ltd. 

• Others

Market Share by Type

Dark chocolate accounts for a substantial portion of the China chocolate market share. Chinese customers perceive dark chocolate as a healthy snacking option as compared to milk and white chocolates. The consumption of dark chocolate is known to increase energy levels, alleviate fatigue, improve gastrointestinal functions, regulate blood pressure, and provide emotional control.

The increasing launch of sugar-free dark chocolates by key players in the country is also propelling the segment’s growth. In addition, the incorporation of functional ingredients such as antioxidants in dark chocolate is further fuelling the market expansion.

Market Share by Distribution Channel

As per the China chocolate market analysis, rapid digitalisation, high smartphone adoption, and increasing internet usage in China are bolstering the demand for chocolate from online stores. Key domestic e-commerce channels such as Alibaba, Tencent, and Pinduoduo, among others, offer attractive discounts, especially on shopping holidays like Chinese New Year, Single’s Day, and Valentine’s Day, further surging sales of chocolates.

The rising availability of imported and high-end chocolates on online platforms is also propelling the segment’s growth. Besides, key chocolate brands are developing their own Mandarin website that can enhance their reach among the tech-savvy population while boosting brand awareness.

Competitive Landscape

Mars Inc., established in 1911, is one of the pioneers in the food and beverage sector. It is also one of the leading manufacturers of chocolate in the world, owning brands like SNICKERS®, Skittles®, and M&M’S®, among others. Its products are marketed and sold in around 180 countries, and it aims to drive innovations and transformations that can positively impact the world in the future.

Ferrero International S.A. has established its position as one of the largest chocolate confectionery companies. It was founded in 1946 in Alba, Italy, and since has expanded its position in over 50 countries. With 31 manufacturing plants in the world, its products are available and sold in over 170 countries. Some of its iconic brands are Ferrero Rocher®, Kinder Joy®, Nutella®, and Kinder Bueno®.

Mondelez International, Inc. is a prominent snack company that is headquartered in Illinois, the United States. The company also holds a leading position in different sectors like chocolate, biscuits, baked snacks, and powdered beverages, among others. Some of its popular brands include Toblerone, Cadbury Dairy Milk, Oreo, Clif Bar, and Ritz.

Other China chocolate market players include Nestle S.A., Perfetti Van Melle Group B.V., Hershey Company, Dongguan Xuji Food Co., Ltd., Jiangsu Liangfeng Group, Nu Company, and Huadong Cocoa Food (Xinghua) Co., Ltd., among others.

Key Highlights of the Report

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.