The global clove cigarettes market size reached a value of around USD 111.72 Billion in 2025. The market is expected to grow at a CAGR of 5.20% between 2026 and 2035, reaching a value of around USD 185.48 Billion by 2035.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
5.2%
Value in USD Billion
2026-2035
*this image is indicative*
Clove cigarettes, often known as kreteks, are cigarettes produced with tobacco, cloves, and other ingredients, with the amount of spice flavouring varying from brand to brand. Commonly produced in Indonesia with distribution worldwide, clove cigarettes contain unopened, dried flower buds of the clove tree. These cigarettes have a flavour and scent similar to clove and generally are without filters. Clove cigarettes have been found to have high levels of tar, nicotine, and carbon monoxide when compared to standard plain tobacco cigarettes.
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The EMR’s report titled “Clove Cigarettes Market Report and Forecast 2026-2035 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Market Breakup by End User
Market Breakup by Region
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According to the clove cigarettes market research, the female end user group is anticipated to grow at a significant CAGR over the course of the forecast years. The expansion of this clove cigarettes market segmentation is being driven by the rising number of female smokers from regions such as Europe, Latin America, and North America. The major element driving preference of female smokers for clove cigarettes is their lower emissions of unpleasant odours as well as their unique blend of flavours that makes the cigarettes milder. As societal taboos regarding female smoking reduce worldwide, the clove cigarettes market share is likely to expand in the coming years.
As per clove cigarettes market forecast, Asia Pacific is expected to witness rapid growth in the market and a sizably large market share. The growing market share of the Asia Pacific can be attributed to the strong production and demand from Indonesia, where these cigarettes primarily originate from. Due to the extensive distribution network and relatively low prices, clove cigarettes are easily accessible in the region.
The clove cigarettes market review also indicates that with Indonesia’s production hub, the popularity of clove cigarettes is expected to rise in neighbouring countries. The demand for clove cigarettes in the Asia Pacific is also supported by the increasing disposable income of consumers and willingness to experiment with novel cigarettes. The strong demand for cigarettes with herbal flavours would further propel the regional market, thus aiding the clove cigarettes market growth.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model, along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global clove cigarettes market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.
Sampoerna Cigarettes, established in 1913 and headquartered in Jakarta Raya in Indonesia is one of the biggest tobacco firms in the country. It was acquired by the Philip Morris International brand in 2005. The company makes cigarettes known locally as kretek cigarettes or clove cigarettes and also sells the well-known Marlboro brand on the local market in Indonesia.
Philip Morris International Inc., is a multinational tobacco company which was founded in 1847 with headquarters in Connecticut in the United States. The company produces and distributes cigarettes, tobacco-related products, and other products containing nicotine. Philip Morris International sells a number of high-end, mainstream, and budget-friendly brands, such as Marlboro, Philip Morris, Bond Street, Virginia Slims, Muratti, L&M, Chesterfield, Lark, Next, Merit, and Parliament.
Gudang Garam, established in 1958 in East Java, Indonesia is one of the leading companies in the country's cigarette sector with widespread recognition as a manufacturer of premium kretek clove cigarettes both domestically and internationally. There are numerous different Gudang Garam products available, including SKL (sigaret kretek klobot or corn husk-wrapped clove cigarettes), SKT (sigaret kretek linting tangan or hand-rolled clove cigarettes), and SKM (sigaret kretek linting mesin or machine-rolled clove cigarettes).
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other market players include PT Djarum, PT Nojorono Tobacco International, Wismalik Group, PT. Bentoel Internasional Investama Tbk, Godfrey Phillips, and PT Bokormas, among others.
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In 2025, the global market for clove cigarettes attained a value of approximately USD 111.72 Billion.
The market is projected to grow at a CAGR of 5.20% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach USD 185.48 Billion by 2035.
The major drivers of the market include the mildness of clove cigarettes, increased e-commerce sales channels, rising disposable income, and a shift towards natural and organic products.
The increasing experimentation and usage of clove cigarettes from the young generation, rising preference for flavoured cigarettes, and increased demand for lighter cigarettes are the key trends propelling the growth of the market.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The primary end users of the market are male and female.
The legality of clove cigarettes depends upon the location, for example, in the United States clove cigarettes, as a part of flavoured cigarettes, are banned due to the risk of their appeal to younger consumers.
Clove cigarettes typically contain around 20% to 40% clove which can be in the form of ground clove buds and oil.
The major players in the clove cigarettes market are PT. Bentoel Internasional Investama Tbk, PT Nojorono Tobacco International, Philip Morris International Inc , Sampoerna Cigarettes, Godfrey Phillips, Wismalik Group, Gudang Garam, PT Bokormas, PT Djarum, Others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product |
|
| Breakup by End User |
|
| Breakup by Region |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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