The global dietary supplements market attained a value of nearly USD 195.51 Billion in 2025 driven by the increasing emphasis on improving physical well-being and growing utilization of e-commerce channels across the globe. The market is further expected to grow at a CAGR of 9.10% during the forecast period of 2026-2035 to reach a value of USD 467.11 Billion by 2035.
Base Year
Historical Period
Forecast Period
The market is poised for significant growth, driven by rising health awareness, innovative product formulations, and increased consumer focus on personalized nutrition.
Expanding e-commerce channels and digital health tools are reshaping consumer purchasing behaviours, enhancing accessibility and fostering robust market growth in previously untapped regions.
The market will see accelerated demand for plant-based and functional supplements, supported by trends in sustainability, clean-label products, and the rising popularity of holistic health approaches.
Compound Annual Growth Rate
9.1%
Value in USD Billion
2026-2035
*this image is indicative*
Dietary supplements are manufactured products that add nutrients to the diet and come in variety of forms such as tablets, powders, pills, or liquids. These supplements keep a person physically and mentally fit along with providing support to the immune system. They are advised to be taken with food or might upset the stomach or cause other digestion problems.
Consumer Demand for Personalized Solutions and Innovation Driving Growth
Rising consumer awareness of health and wellness, along with the increasing demand for personalised supplements, is driving innovation in the dietary supplements market. For instance, in November 2024, Life Time, a health and wellness pioneer, launched its rebranded line of supplements and wellness products under the LTH brand. These include the NOURISH daily multivitamin and greens capsule, REWIND Collagen Elixir, and REVIVE Colostrum Powder, alongside popular products like Omega-3 and Vegan protein. Life Time’s initiative addresses consumer confusion about supplement options and labels, with products designed for different health needs. This move is set to cater to the growing demand for personalised, scientifically-backed wellness solutions and is expected to drive market growth by offering more accessible and targeted options in the forecast period.
Growth in Probiotics and Microbiome Health Segment to Boost Dietary Supplements Market Value
The increasing focus on gut health and the microbiome, driven by consumer interest in holistic health and preventative care, is accelerating growth in the probiotics sector bolstering global dietary supplements market value. For instance, in June 2024, Seed Health, a prominent U.S. biotechnology startup, announced plans to explore a potential sale that could value its probiotics business at over USD 1 billion. Known for its DS-01 capsules, which support gut, skin, cardiovascular, and nutritional health, Seed Health also recently introduced VS-01, a vaginal synbiotic for microbiome health. Seed’s anticipated revenue growth to USD 200 million in 2024, up from USD 140 million in 2023, reflects the expanding demand for probiotics. This surge in microbiome-focused products is set to fuel continued growth in the dietary supplements market, particularly in the gut health segment, in the forecast period.
The market is witnessing several trends and developments to improve the current scenario. Some of the notable trends are as follows:
Dietary Supplements Market Report and Forecast 2026-2035 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Form
Market Breakup by Application
Market Breakup by Mode of Purchase
Market Breakup by Distribution Channel
Market Breakup by Region
Vitamins to Lead the Segmentation by Type
Vitamins are expected to dominate the dietary supplements market by type due to their essential role in supporting general health, immunity, and nutrient balance. Rising awareness of micronutrient deficiencies, especially post-pandemic, has driven demand for vitamin supplements. Their adaptability to various demographics, including children, adults, and the elderly, adds to their appeal. Vitamins are widely recognised for preventive health benefits, making them a staple in daily wellness regimens. Innovations in formulations, such as time-release capsules and chewable gummies, ensure sustained growth, with the segment expected to maintain its leading position in the forecast period.
Tablets to Hold a Substantial Dietary Supplements Market Value for Segmentation by Form
Tablets are likely to hold the largest market share by form due to their cost-effectiveness, durability, and ease of use. Favoured for their long shelf life and precise dosages, they are widely preferred by manufacturers and consumers alike. Tablets are versatile, accommodating diverse formulations, including multivitamins and minerals, enhancing their market penetration. Ongoing innovations, such as coated tablets for taste masking and extended-release variants, further bolster their appeal. As affordability and convenience remain critical drivers, the tablet segment is poised for steady growth, continuing to dominate the market in the foreseeable future.
Immunity Segment to Lead Dietary Supplements Market Share Segmentation by Application
Immunity supplements may dominate the market by application, driven by heightened health awareness and the prioritisation of immune support post-COVID-19. Increasing incidences of lifestyle diseases and seasonal illnesses have amplified demand for supplements with immunity-boosting properties, such as vitamins C and D, zinc, and probiotics. This segment benefits from ongoing innovation in delivery formats, including gummies and effervescent tablets, which appeal to varied age groups. As consumers emphasise preventive health, the immunity segment is expected to lead future market growth, contributing significantly to overall market expansion.
Over-the-Counter Products to Dominate the Dietary Supplements Market Share by Mode of Purchase
Over-the-counter (OTC) products are poised to lead the dietary supplements market by mode of purchase due to their accessibility and convenience. Widely available in retail stores and online platforms, OTC supplements offer immediate purchase without the need for prescriptions, catering to consumer demand for hassle-free health solutions. The growth of self-care trends, coupled with an expanding range of OTC formulations, strengthens this segment’s market position. Increased marketing and awareness campaigns further drive demand. With a focus on consumer autonomy and preventive healthcare, the OTC segment is poised to sustain its dominance during the forecast period.
Pharmacies and Drug Stores to Lead the Share by Distribution Channel
Pharmacies and drug stores are projected to hold the largest market share by distribution channel due to their trustworthiness and professional guidance. Consumers often prefer these outlets for supplements requiring expert advice on usage and dosage. Pharmacies provide a comprehensive range of products, including OTC and prescription-based options, ensuring broad accessibility. Their role in promoting health awareness and personalised recommendations strengthens customer loyalty. With the continued integration of digital solutions, such as e-prescriptions and in-store kiosks, pharmacies are set to maintain their dominance, supporting robust market growth in the coming years.
North America is poised to hold the largest market share in the dietary supplements industry, driven by a robust focus on wellness and preventive healthcare. High consumer awareness of personalised nutrition and proactive health management fuels demand across diverse demographics. The region’s strong regulatory framework ensures product quality, further boosting consumer confidence. Additionally, North America leads in innovation, with companies introducing advanced formulations such as plant-based supplements and personalised offerings. The growing popularity of fitness culture and lifestyle-focused products also supports sustained market growth, positioning North America as the dominant regional player in the dietary supplements sector.
The key features of the market report comprise patent analysis, grants analysis, funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
Founded in 1968, NOW Health Group, Inc. is headquartered in Bloomingdale, Illinois, USA. It is a leading natural product manufacturer offering a diverse portfolio, including dietary supplements, essential oils, sports nutrition, and natural foods. Known for its commitment to quality and sustainability, the company caters to a global audience with an emphasis on affordability and natural health solutions. NOW’s extensive product line includes vitamins, minerals, herbal extracts, and probiotics, contributing significantly to the global dietary supplements market.
Established in 1888 and headquartered in Abbott Park, Illinois, USA, Abbott is a global healthcare leader with a strong presence in the dietary supplements market. The company’s portfolio spans pharmaceuticals, diagnostics, medical devices, and nutritional products. Its supplement offerings focus on wellness and preventive health, including brands like Ensure, Similac, and PediaSure. Abbott’s innovative approach to nutrition science and personalised health solutions has made it a trusted name worldwide in supporting overall health and wellbeing.
Bayer AG, founded in 1863, is headquartered in Leverkusen, Germany. A global leader in life sciences, Bayer operates across pharmaceuticals, consumer health, and crop science. Within the dietary supplements market, Bayer offers well-known brands like Elevit, Berocca, and One A Day. These products address a range of health needs, including prenatal care, energy, immunity, and general wellness. Bayer’s commitment to innovation and science-backed solutions positions it as a key player in advancing health and nutrition globally.
Established in 1959 and headquartered in Ada, Michigan, USA, Amway Corp. is a global leader in direct selling and health products. Its dietary supplements portfolio is led by Nutrilite, a premium brand offering vitamins, minerals, and plant-based supplements. In 2022, the company launched its nutrition supplements in delightful and simplified formats like flavourful gummies, and mouth dissolving jelly strips under its flagship brand Nutrilite. Amway’s focus on sustainable farming and scientific research ensures high-quality products targeting immunity, digestion, and overall health. With a strong global network, the company continues to empower individuals to enhance their wellbeing through personalised nutrition solutions.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include Nu Skin Enterprises, Inc., Alfa Laboratories, Inc., Nature's Sunshine Products, Inc., and BioGaia.
Probiotic Dietary Supplements Market
Europe Dietary Supplements Market
Liquid Dietary Supplements Market
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The global market size for dietary supplements reached a value of more than USD 195.51 Billion in 2025.
The market for global dietary supplements is expected to grow at a CAGR of 9.10% between 2026 and 2035.
Growing awareness towards personal well-being and the advantages of supplements in improving nutrient-deficit diets are the major factors driving the market.
Promotion of herbal supplements, development of high-quality supplements, and technological advancements are the key trends of the market.
The major regions in the global dietary supplements market can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Key distribution channels are supermarkets and hypermarkets, pharmacies and drug stores, and online, among others.
Key market players include Archer Daniels Midland Company, Sanofi S.A., GlaxoSmithKline plc, Nutrition and Biosciences (Dupont), Reckitt Benckiser Group plc, Bayer AG, Glanbia plc, Nordic Premium Group, Sun Pharmaceutical Industries Limited, Amway Corporation, Pfizer Inc., and The Bountiful Company, among others.
The market is segmented based on form, ingredient, end user, distribution channels, and regions.
Dietary supplements are manufactured products that add nutrients to the diet and come in variety of forms such as tablets, powders, pill, or liquid.
These supplements help keep a person physically and mentally fit along with providing support to the immune system.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach USD 467.11 Billion by 2035.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Form |
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| Breakup by Application |
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| Breakup by Mode of Purchase |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Supplier Landscape |
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| Companies Covered |
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