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Global Electric Kettle Market Size, Share, Analysis, Growth: By Material: Stainless Steel, Glass, Plastic, Others; By Application: Residential, Commercial; By Sales Channel: Supermarkets and Hypermarkets, Speciality Stores, Online Stores, Others; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032
Global Electric Kettle Market Outlook
The global electric kettle market size reached approximately USD 4.30 billion in 2023. The market is estimated to grow at a CAGR of 4.4% in the forecast period of 2024-2032, reaching a value of around USD 6.34 billion by 2032.
Key Trends in the Market
An electric kettle is a kitchen appliance which is used to provide quick heating of liquid such as water or tea. It is powered by electricity and contains a heating element which heats the liquid in comparatively less time than a stove.
- One of the major factors driving the electric kettle market growth is the growing adoption of electric kettles by the working-class population. These appliances offer a time-saving solution for the preparation of hot tea and other beverages and meals when compared to traditional stoves, catering to the schedule of busy individuals.
- Electric kettles are usually equipped with auto shut-off features, which makes them safer compared to the standard stoves. This feature lets the kettle shut off immediately once the liquid is boiled and prevents overheating and excess energy usage.
- The rising integration of smart features in electric kettles is another crucial trend supporting the electric kettle market demand. These features include digital screen displays, programmable settings for specific temperatures or heating times, and Bluetooth or Wi-Fi-based remote control of electric kettles.
- A surge in the launch of innovative electric kettles by market players, which offers enhanced efficiency, is also expected to boost the growth of the market in the coming years. For example, in December 2023, Xiaomi launched Mijia Electric Kettle P1 Light Edition, which features four temperature presets and a noise reduction system during boiling.
Electric Kettle Market Segmentation
Based on material, the market is divided into stainless steel, glass, and plastic, among others. On the basis of application, the market is bifurcated into residential and commercial.
On the basis of sales channel, the market is classified into supermarkets and hypermarkets, speciality stores, and online stores, among others. The major regional markets of electric kettle include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the electric kettle market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- Koninklijke Philips N.V.
- Robert Bosch GmbH
- Midea Group Co. Ltd.
- Electrolux AB
- Conair LLC
- Breville USA, Inc.
- Aroma Housewares Company
- Hamilton Beach Brands, Inc.
- Bajaj Electricals Limited
- Hangzhou Jiuchuang Household Appliances Co., Ltd.
- Bonavita
- Others
Market Share by Material
Stainless steel occupies a significant portion of the electric kettle market share as it offers excellent durability compared to other materials. This material is corrosion, scratch, and stain resistant and can last for a longer period. It also provides easy maintenance as it can be easily wiped down after every usage.
Several manufacturers are now offering double-walled stainless-steel kettles that can keep the liquid warm for a longer time. Additionally, plastics are expected to witness healthy growth in the coming years, due to their lightweight and portability.
Market Share by Region
As per the electric kettle market analysis, the Asia Pacific accounts for a substantial portion of the market share, due to increasing consumer spending on domestic appliances that can ease their day-to-day life. Factors such as the increasing working-class population, coupled with the rising purchasing power of consumers, also provide lucrative market growth opportunities.
Moreover, government initiatives to promote the use of energy-efficient devices, including electric kettles, also propel the market growth. For example, the star rating label on electric appliances in India aids consumers in making informed choices by offering them transparency in energy efficiency.
Competitive Landscape
Koninklijke Philips N.V. or Philips, is a global technology leader, founded in 1891 and based in Amsterdam, the Netherlands. It offers its products in the automotive, personal care, household, health, and lighting sectors, among others. The company operates in over 100 countries in the divisions of connected care, diagnosis and treatment, and personal health.
Robert Bosch GmbH, established in 1886, is a multinational technology company, headquartered in Gerlingen, Germany. Some of its domestic appliances include dishwashers, washers, dryers, fridges and freezers, among others. The company incorporates a circular economy strategy throughout the entire lifecycle of its products to promote sustainability.
Midea Group Co. Ltd., incorporated in 1968 and based in Guangdong province, China, is an electric appliance company. It is a Fortune 500 company with over 60 branches and 200 subsidiaries overseas. Its electric kettle range offers 6 smart temperature options and a quality thermostat which offers rapid boiling to save electricity.
Other electric kettle market players include Electrolux AB, Conair LLC, Breville USA, Inc., Aroma Housewares Company, Hamilton Beach Brands, Inc., Bajaj Electricals Limited, Hangzhou Jiuchuang Household Appliances Co., Ltd., and Bonavita, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Material |
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| Breakup by Application |
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| Breakup by Sales Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Electric Kettle Market Analysis
8.1 Key Industry Highlights
8.2 Global Electric Kettle Historical Market (2018-2023)
8.3 Global Electric Kettle Market Forecast (2024-2032)
8.4 Global Electric Kettle Market by Material
8.4.1 Stainless Steel
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Glass
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Plastic
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Others
8.5 Global Electric Kettle Market by Application
8.5.1 Residential
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Commercial
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Electric Kettle Market by Sales Channel
8.6.1 Supermarkets and Hypermarkets
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Speciality Stores
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Online Stores
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Others
8.7 Global Electric Kettle Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Electric Kettle Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Electric Kettle Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Electric Kettle Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Electric Kettle Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Electric Kettle Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Koninklijke Philips N.V.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Robert Bosch GmbH
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Midea Group Co. Ltd.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Electrolux AB
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Conair LLC
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Breville USA, Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Aroma Housewares Company
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Hamilton Beach Brands, Inc.
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Bajaj Electricals Limited
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Hangzhou Jiuchuang Household Appliances Co., Ltd.
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Bonavita
15.2.11.1 Company Overview
15.2.11.2 Product Portfolio
15.2.11.3 Demographic Reach and Achievements
15.2.11.4 Certifications
15.2.12 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Electric Kettle Market: Key Industry Highlights, 2018 and 2032
2. Global Electric Kettle Historical Market: Breakup by Material (USD Billion), 2018-2023
3. Global Electric Kettle Market Forecast: Breakup by Material (USD Billion), 2024-2032
4. Global Electric Kettle Historical Market: Breakup by Application (USD Billion), 2018-2023
5. Global Electric Kettle Market Forecast: Breakup by Application (USD Billion), 2024-2032
6. Global Electric Kettle Historical Market: Breakup by Sales Channel (USD Billion), 2018-2023
7. Global Electric Kettle Market Forecast: Breakup by Sales Channel (USD Billion), 2024-2032
8. Global Electric Kettle Historical Market: Breakup by Region (USD Billion), 2018-2023
9. Global Electric Kettle Market Forecast: Breakup by Region (USD Billion), 2024-2032
10. North America Electric Kettle Historical Market: Breakup by Country (USD Billion), 2018-2023
11. North America Electric Kettle Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Europe Electric Kettle Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Europe Electric Kettle Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Asia Pacific Electric Kettle Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Asia Pacific Electric Kettle Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Latin America Electric Kettle Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Latin America Electric Kettle Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Middle East and Africa Electric Kettle Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Middle East and Africa Electric Kettle Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Global Electric Kettle Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 4.30 billion.
The market is projected to grow at a CAGR of 4.4% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032, reaching a value of around USD 6.34 billion by 2032.
The major market drivers are the growing demand for convenient domestic appliances, the rising adoption of electric kettles for multipurpose cooking, and the rise in disposable incomes.
The key trends of the market include the growing adoption of electric kettles by the working-class population, advancements in safety functions of electric kettles, the rising popularity of smart features in electric kettles, and the launch of innovative electric kettles by market players, which offer enhanced efficiency.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Various materials are stainless steel, glass, and plastic, among others.
The key players in the market are Koninklijke Philips N.V., Robert Bosch GmbH, Midea Group Co. Ltd., Electrolux AB, Conair LLC, Breville USA, Inc., Aroma Housewares Company, Hamilton Beach Brands, Inc., Bajaj Electricals Limited, Hangzhou Jiuchuang Household Appliances Co., Ltd., and Bonavita, among others.
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