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Europe B2B Mayonnaise Market Size, Share, Trends, Forecast: By Type: Egg B2B Mayonnaise, Eggless B2B Mayonnaise; By Flavour Type: Plain, Flavoured; By Packaging Capacity: Less than 1 Litres, 1 to 10 Litres, 10 to 20 Litres, 20 Litres and Above; By End Use: HoReCa, Catering Companies, Others; Regional Analysis; Competitive Landscape; 2023-2028
Europe B2B Mayonnaise Market Outlook
The Europe B2B mayonnaise market size reached approximately USD 2.15 billion in 2022. The market is projected to grow at a CAGR of 4.0% between 2023 and 2028, reaching a value of around USD 2.71 billion by 2028.
Key Trends in the Market
Mayonnaise, also referred to as mayo, is a French-origin emulsified sauce, produced from oil, egg yolks, lemon juice or vinegar, and seasoning. It has gained a substantial reputation as a flavour enhancer and is a staple in numerous cuisines worldwide.
- A major factor propelling the Europe B2B mayonnaise market demand is the increasing health awareness among consumers, causing a shift in interest towards healthier mayonnaise options. This change in consumer demand compels food processing, selling, and serving-related businesses to focus on the production of mayonnaise with lower fat content and more organic components to cater to a wider base of consumers.
- One of the notable Europe B2B mayonnaise market trends is the growing demand for diverse and unique flavoured condiments. Traditionally, mayonnaise was limited to classic variants like plain, light, or low-fat. However, due to the expanding palates of consumers, the demand for flavoured mayonnaise such as garlic aioli, sriracha, chipotle, and other exotic flavours, is growing among both restaurants and food processing companies.
- Digitisation of business operations and the rapid expansion of e-commerce have significantly enhanced the Europe B2B mayonnaise market growth. The integration of the latest technologies significantly improves the logistics between businesses by improving decision-making and automation and enabling real-time visibility into the supply chain.
- Furthermore, online platforms and e-commerce channels play a vital role in connecting manufacturers with B2B customers. This shift allows for easier access to product information, ordering processes, and delivery tracking.
Market Analysis
Based on type, the market is bifurcated into egg B2B mayonnaise and eggless B2B mayonnaise. The Europe B2B mayonnaise market segmentation, based on flavour type, includes plain and flavoured. Based on packaging capacity, the market is categorised into less than 1 litre, 1 to 10 litres, 10 to 20 litres, and 20 litres and above.
The market, based on end-use, is divided into HoReCa, catering companies, and food manufacturers, among others. The major regional markets for B2B mayonnaise in Europe are the United Kingdom, Germany, France, and Italy, among others.
The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Europe B2B mayonnaise market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.
- Creative Foods Europe Limited
- Zafron Foods Ltd.
- Hiltfields Ltd.
- Sasco Sauces Ltd.
- Piquant Ltd.
- Freshpak Chilled Foods
- Olympic Oils Ltd.
- Kraft Heinz Company
- Unilever Plc
- Remia CV
- GYMA SAS
- AAK International
- Others
Market Share by Product Type
Eggless B2B mayonnaise is likely to experience a healthy demand during the forecast period, covering a significant portion of the Europe B2B mayonnaise market share. The demand for eggless mayonnaise is rising rapidly owing to the increasing awareness about animal welfare and the rising adoption of a vegan diet among environmentally conscious customers. Hence, foodservice providers are increasingly preferring eggless mayonnaise to meet the shifting consumer needs.
Market Share by Flavour Type
According to the Europe B2B mayonnaise market analysis, plain-flavoured mayonnaise is expected to be the most popular flavour type in upcoming years owing to its mild and creamy flavour. Its light flavour can be used as a base for various dressings, dips, and sauces. It is also easy to mix with other ingredients, making it a convenient ingredient for both home cooks and professional chefs.
Competitive Landscape
Creative Foods Europe Limited is a major food and beverage manufacturing company engaged in supplying a wide variety of branded and bespoke products, including salads, sandwich fillings, mayonnaise, sous vide products, dips, and sauces, among others. Previously, the company held different names including Atlantic Foods, Flagship Foods Group or Flagship Europe. The company got its current name after its acquisition by OSI Group in 2017.
Zafron Foods Ltd. is a United Kingdom-based food and beverage manufacturing company established in the year 2007. It was acquired by Solina, a global player in the food sector, in June 2022. Its specialisation lies in the manufacturing of high-quality mayonnaise, sauces, condiments, dressings, chutneys, and deli fillers. The company’s products are used by small artisanal distributors and by the largest food companies.
Hiltfields Ltd., founded in 1979, is a United Kingdom family-based business headquartered in England. The company produces a wide range of products additive products, such as sauce, dips, dressings, garlic, ginger, fresh herbs, and roasted vegetables, among others.
Other Europe B2B mayonnaise market players include Sasco Sauces Ltd., Piquant Ltd., Freshpak Chilled Foods, Olympic Oils Ltd., Kraft Heinz Company, Unilever Plc, Remia CV, GYMA SAS, and AAK International, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Flavour Type |
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| Breakup by Packaging Capacity |
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| Breakup by End Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Europe B2B Mayonnaise Market Overview
8.1 Key Industry Highlights
8.2 Europe B2B B2B Mayonnaise Historical Market (2018-2022)
8.3 Europe B2B B2B Mayonnaise Market Forecast (2023-2028)
9 Europe B2B Mayonnaise Market by Type
9.1 Egg B2B Mayonnaise
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.2 Eggless B2B Mayonnaise
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
10 Europe B2B Mayonnaise Market by Flavour Type
10.1 Plain
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 Flavoured
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
11 Europe B2B Mayonnaise Market by Packaging Capacity
11.1 Less than 1 Litres
11.1.1 Historical Trend (2018-2 022)
11.1.2 Forecast Trend (2023-2028)
11.2 1 to 10 Litres
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.3 10 to 20 Litres
11.3.1 Historical Trend (2018-2022)
11.3.2 Forecast Trend (2023-2028)
11.4 20 Litres and Above
11.4.1 Historical Trend (2018-2022)
11.4.2 Forecast Trend (2023-2028)
12 Europe B2B Mayonnaise Market by End Use
12.1 HoReCa
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 Catering Companies
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
12.3 Food Manufacturers
12.3.1 Historical Trend (2018-2022)
12.3.2 Forecast Trend (2023-2028)
12.4 Others
13 Europe B2B Mayonnaise Market by Country
13.1 United Kingdom
13.1.1 Historical Trend (2018-2022)
13.1.2 Forecast Trend (2023-2028)
13.2 Germany
13.2.1 Historical Trend (2018-2022)
13.2.2 Forecast Trend (2023-2028)
13.3 France
13.3.1 Historical Trend (2018-2022)
13.3.2 Forecast Trend (2023-2028)
13.4 Italy
13.4.1 Historical Trend (2018-2022)
13.4.2 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Creative Foods Europe Limited
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Zafron Foods Ltd.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Hiltfields Ltd.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Sasco Sauces Ltd.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Piquant Ltd.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Freshpak Chilled Foods
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Olympic Oils Ltd.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Kraft Heinz Company
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Unilever Plc
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Remia CV
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 GYMA SAS
15.2.11.1 Company Overview
15.2.11.2 Product Portfolio
15.2.11.3 Demographic Reach and Achievements
15.2.11.4 Certifications
15.2.12 AAK International
15.2.12.1 Company Overview
15.2.12.2 Product Portfolio
15.2.12.3 Demographic Reach and Achievements
15.2.12.4 Certifications
15.2.13 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Europe B2B Mayonnaise Market: Key Industry Highlights, 2018 and 2028
2. Europe B2B Mayonnaise Historical Market: Breakup by Type (USD Billion), 2018-2022
3. Europe B2B Mayonnaise Market Forecast: Breakup by Type (USD Billion), 2023-2028
4. Europe B2B Mayonnaise Historical Market: Breakup by Flavour Type (USD Billion), 2018-2022
5. Europe B2B Mayonnaise Market Forecast: Breakup by Flavour Type (USD Billion), 2023-2028
6. Europe B2B Mayonnaise Historical Market: Breakup by Packaging Capacity (USD Billion), 2018-2022
7. Europe B2B Mayonnaise Market Forecast: Breakup by Packaging Capacity (USD Billion), 2023-2028
8. Europe B2B Mayonnaise Historical Market: Breakup by End Use (USD Billion), 2018-2022
9. Europe B2B Mayonnaise Market Forecast: Breakup by End Use (USD Billion), 2023-2028
10. Europe B2B Mayonnaise Historical Market: Breakup by Country (USD Billion), 2018-2022
11. Europe B2B Mayonnaise Market Forecast: Breakup by Country (USD Billion), 2023-2028
12. Europe B2B Mayonnaise Market Structure
Key Questions Answered in the Report
In 2022, the market reached an approximate value of USD 2.15 billion.
The market is projected to grow at a CAGR of 4.0% between 2023 and 2028.
The market is estimated to witness healthy growth in the forecast period of 2023-2028 to reach a value of around USD 2.71 billion by 2028.
The market is driven by the rising demand for diverse flavours of mayonnaise and the rapid growth of the e-commerce sector.
The growing demand for healthier variants of mayonnaise and the digitisation of business processes are guiding the expansion of the market.
The major regional markets are the United Kingdom, Germany, France, and Italy, among others.
The different end uses are HoReCa, catering companies, and food manufacturers, among others.
The key players in the market include Creative Foods Europe Limited, Zafron Foods Ltd., Hiltfields Ltd., Sasco Sauces Ltd., Piquant Ltd., Freshpak Chilled Foods, Olympic Oils Ltd., Kraft Heinz Company, Unilever Plc, Remia CV, GYMA SAS, and AAK International, among others.
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