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Report Overview

The Europe home services market size reached USD 121.79 Billion in 2025. The market is expected to grow at a CAGR of 7.70% between 2026 and 2035, reaching almost USD 255.72 Billion by 2035.

2025

Base Year

2019-2025

Historical Period

2026-2035

Forecast Period

  • In 2019, the plumbing industry in Germany generated an impressive annual revenue of €43 billion euros (USD 48.79 billion), with over 401,000 people employed in this sector across approximately 67,436 companies. 

  • The average annual salary for a plumber in Germany stands at €51,200 pounds (USD 58,079). In contrast, the plumbing and heating sector in the U.K. reported a more modest annual revenue of £17.2 billion pounds (USD 23.31 billion), mainly due to a significant shortage of plumbers. 

  • Estimates suggest the U.K. requires nearly four times its current number of plumbers, with only a tiny fraction—around 1,000—being female. Efforts are underway to attract more women to the field, driven primarily by the urgent need for skilled plumbers rather than gender equity considerations.

Compound Annual Growth Rate

7.7%

Value in USD Billion

2026-2035


*this image is indicative*

The term "home services" encompasses a wide range of intangible offerings provided by businesses to residential households, including repairs, maintenance, installations, and home improvements. The Europe home services market is experiencing significant growth due to expanding service options and increased adoption of technology, particularly in online and mobile booking services. Home services provide a modern and convenient way to access professional services.

The evolution of the real estate and building sectors has contributed to the rise of home services, with physical facilities becoming integral to service systems. Technological advancements and growing awareness of available in-home services are major drivers of market expansion. Increased smartphone adoption has played a key role in boosting the online on-demand services market, facilitating easier access to home services. However, challenges such as the lack of a standardized pricing model for online home services could impede market growth. The dynamic nature of this emerging market requires understanding prevailing trends and setting appropriate pricing strategies.

Digital transformation in emerging economies presents promising growth opportunities, driven by a growing middle class and a technologically adept younger population. Online on-demand home service platforms offer convenience and accessibility, connecting consumers with service providers and streamlining payment processes while playing an important role in the Europe home services market development.

Advertising and marketing campaigns play a crucial role in market expansion. Companies are leveraging strategic marketing tools to raise customer awareness and enhance service quality assurance. For instance, initiatives like the Happiness Guarantee scheme ensure customer satisfaction by compensating for service shortcomings.

Market Segmentation

"Europe Home Services Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:

Market Breakup by Mode of Operation

  • Online
  • Offline

Market Breakup by Offerings

  • Home Cleaning
    • Garden and Lawn Mowing 
    • Pest Control
    • Others
  • Repair and Maintenance
    • Electricity 
    • Plumbing and Drainage 
    • Carpentry
    • Gas 
    • Others 
  • Health and Wellness
    • Beauty/Salon Services 
    • Physiotherapy 
    • Others
  • Others

Market Breakup by Country

  • Germany
  • United Kingdom
  • France
  • Italy
  • Others

Competitive Landscape

Key players in the home services market in Europe offer innovative and sustainable products and services through different channels in the market.

  • Amazon.com, Inc. 
  • CleanWhale GmbH 
  • Rentokil Initial plc 
  • Rollins, Inc. 
  • Dwyer Franchising LLC (Drain Doctor) 
  • Aquevo 
  • 1st Online Solutions Limited 
  • Hello Services Ltd., 
  • DSP Drainage and Plumbing Ltd. 
  • Flo-Well Drainage and Plumbing Limited. 
  • Le Marche Home Services     
  • Others 

More Insights On

United States Home Services Market

North America Home Services Market

United Kingdom Home Services Market

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market is estimated to be valued at USD 121.79 Billion in 2025. 

The market is projected to grow at a CAGR of 7.70% between 2026 and 2035.

The home services market is expected to grow significantly to reach USD 255.72 Billion in 2035.

The market is categorised according to its mode of operation, which includes online and offline.

The key market players are Amazon.com, Inc., CleanWhale GmbH, Rentokil Initial plc, Rollins, Inc., Dwyer Franchising LLC (Drain Doctor), Aquevo, 1st Online Solutions Limited, Hello Services Ltd., DSP Drainage and Plumbing Ltd., Flo-Well Drainage and Plumbing Limited., Le Marche Home Services, and others. 

The market is driven by factors that include technological advancements, changing consumer preferences, and improved standards of living. 

The market is categorised according to its offerings, which includes home cleaning, repair and maintenance, health and wellness, and others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2025
Historical Period 2019-2025
Forecast Period 2026-2035
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Mode of Operation
  • Offerings
  • Region
Breakup by Mode of Operation
  • Online
  • Offline
Breakup by Offerings
  • Home Cleaning
  • Repair and Maintenance
  • Health and Wellness
  • Others
Breakup by Region
  • Germany
  • United Kingdom
  • France
  • Italy
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Amazon.com, Inc.
  • CleanWhale GmbH
  • Rentokil Initial plc
  • Rollins, Inc. 
  • Dwyer Franchising LLC (Drain Doctor) 
  • Aquevo
  • 1st Online Solutions Limited
  • Hello Services Ltd.,
  • DSP Drainage and Plumbing Ltd. 
  • Flo-Well Drainage and Plumbing Limited.
  • Le Marche Home Services
  • Others

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