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Europe Home Services Market Size, Share, Growth, Analysis: By Mode of Operation: Online, Offline; By Offerings: Home Cleaning, Repair and Maintenance, Health and Wellness, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators of Demand, Key Indicators of Price; Competitive Landscape; 2024-2032
Europe Home Services Market Outlook
The Europe home services market size reached USD 113.08 billion in 2023. The market is expected to grow at a CAGR of 7.7% between 2024 and 2032, reaching almost USD 221.47 billion by 2032.
Key Takeaways:
- In 2019, the plumbing industry in Germany generated an impressive annual revenue of €43 billion euros (USD 48.79 billion), with over 401,000 people employed in this sector across approximately 67,436 companies.
- The average annual salary for a plumber in Germany stands at €51,200 pounds (USD 58,079). In contrast, the plumbing and heating sector in the U.K. reported a more modest annual revenue of £17.2 billion pounds (USD 23.31 billion), mainly due to a significant shortage of plumbers.
- Estimates suggest the U.K. requires nearly four times its current number of plumbers, with only a tiny fraction—around 1,000—being female. Efforts are underway to attract more women to the field, driven primarily by the urgent need for skilled plumbers rather than gender equity considerations.
The term "home services" encompasses a wide range of intangible offerings provided by businesses to residential households, including repairs, maintenance, installations, and home improvements. The Europe home services market is experiencing significant growth due to expanding service options and increased adoption of technology, particularly in online and mobile booking services. Home services provide a modern and convenient way to access professional services.
The evolution of the real estate and building sectors has contributed to the rise of home services, with physical facilities becoming integral to service systems. Technological advancements and growing awareness of available in-home services are major drivers of market expansion. Increased smartphone adoption has played a key role in boosting the online on-demand services market, facilitating easier access to home services. However, challenges such as the lack of a standardized pricing model for online home services could impede market growth. The dynamic nature of this emerging market requires understanding prevailing trends and setting appropriate pricing strategies.
Digital transformation in emerging economies presents promising growth opportunities, driven by a growing middle class and a technologically adept younger population. Online on-demand home service platforms offer convenience and accessibility, connecting consumers with service providers and streamlining payment processes while playing an important role in the Europe home services market development.
Advertising and marketing campaigns play a crucial role in market expansion. Companies are leveraging strategic marketing tools to raise customer awareness and enhance service quality assurance. For instance, initiatives like the Happiness Guarantee scheme ensure customer satisfaction by compensating for service shortcomings.
Market Segmentation
Europe Home Services Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Mode of Operation
- Online
- Offline
Market Breakup by Offerings
- Home Cleaning
- Garden and Lawn Mowing
- Pest Control
- Others
- Repair and Maintenance
- Electricity
- Plumbing and Drainage
- Carpentry
- Gas
- Others
- Health and Wellness
- Beauty/Salon Services
- Physiotherapy
- Others
- Others
Market Breakup by Country
- Germany
- United Kingdom
- France
- Italy
- Others
Competitive Landscape
Key players in the home services market in Europe offer innovative and sustainable products and services through different channels in the market.
- Amazon.com, Inc.
- CleanWhale GmbH
- Rentokil Initial plc
- Rollins, Inc.
- Dwyer Franchising LLC (Drain Doctor)
- Aquevo
- 1st Online Solutions Limited
- Hello Services Ltd.,
- DSP Drainage and Plumbing Ltd.
- Flo-Well Drainage and Plumbing Limited.
- Le Marche Home Services
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Mode of Operation |
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| Breakup by Offerings |
|
| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Home Services Market Overview
8.1 Key Industry Highlights
8.2 Global Home Services Historical Market (2018-2023)
8.3 Global Home Services Market Forecast (2024-2032)
8.4 Global Home Services Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Europe Home Services Market Overview
9.1 Key Industry Highlights
9.2 Europe Home Services Historical Market (2018-2023)
9.3 Europe Home Services Market Forecast (2024-2032)
10 Europe Home Services Market by Mode of Operation
10.1 Online
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Offline
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 Europe Home Services Market by Offerings
11.1 Home Cleaning
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.1.3 Breakup by Type
11.1.3.1 Garden and Lawn Mowing
11.1.3.2 Pest Control
11.1.3.3 Others
11.2 Repair and Maintenance
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.2.3 Breakup by Type
11.2.3.1 Electricity
11.2.3.2 Plumbing and Drainage
11.2.3.3 Carpentry
11.2.3.4 Gas
11.2.3.5 Others
11.3 Health and Wellness
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.3.3 Breakup by Type
11.3.3.1 Beauty/Salon Services
11.3.3.2 Physiotherapy
11.3.3.3 Others
11.4 Others
12 Europe Home Services Market by Country
12.1 Germany
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 United Kingdom
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 France
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Italy
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Others
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators of Demand
13.4 Key Indicators of Price
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 Amazon.com, Inc.
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 CleanWhale GmbH
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 Rentokil Initial plc
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 Rollins, Inc.
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 Dwyer Franchising LLC (Drain Doctor)
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Aquevo
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 1st Online Solutions Limited
14.2.7.1 Company Overview
14.2.7.2 Product Portfolio
14.2.7.3 Demographic Reach and Achievements
14.2.7.4 Certifications
14.2.8 Hello Services Ltd.,
14.2.8.1 Company Overview
14.2.8.2 Product Portfolio
14.2.8.3 Demographic Reach and Achievements
14.2.8.4 Certifications
14.2.9 DSP Drainage and Plumbing Ltd.
14.2.9.1 Company Overview
14.2.9.2 Product Portfolio
14.2.9.3 Demographic Reach and Achievements
14.2.9.4 Certifications
14.2.10 Flo-Well Drainage and Plumbing Limited.
14.2.10.1 Company Overview
14.2.10.2 Product Portfolio
14.2.10.3 Demographic Reach and Achievements
14.2.10.4 Certifications
14.2.11 Le Marche Home Services
14.2.11.1 Company Overview
14.2.11.2 Product Portfolio
14.2.11.3 Demographic Reach and Achievements
14.2.11.4 Certifications
14.2.12 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Home Services Market: Key Industry Highlights, 2018 and 2032
2. Europe Home Services Market: Key Industry Highlights, 2018 and 2032
3. Europe Home Services Historical Market: Breakup by Mode of Operation (USD Billion), 2018-2023
4. Europe Home Services Market Forecast: Breakup by Mode of Operation (USD Billion), 2024-2032
5. Europe Home Services Historical Market: Breakup by Offerings (USD Billion), 2018-2023
6. Europe Home Services Market Forecast: Breakup by Offerings (USD Billion), 2024-2032
7. Europe Home Services Historical Market: Breakup by Country (USD Billion), 2018-2023
8. Europe Home Services Market Forecast: Breakup by Country (USD Billion), 2024-2032
9. Europe Home Services Market Structure
Key Questions Answered in the Report
The market is estimated to be valued at USD 113.08 billion in 2023.
The market is projected to grow at a CAGR of 7.7% between 2024 and 2032.
The home services market is expected to grow significantly to reach USD 221.47 billion in 2032.
The market is categorised according to its mode of operation, which includes online and offline.
The key market players are Amazon.com, Inc., CleanWhale GmbH, Rentokil Initial plc, Rollins, Inc., Dwyer Franchising LLC (Drain Doctor), Aquevo, 1st Online Solutions Limited, Hello Services Ltd., DSP Drainage and Plumbing Ltd., Flo-Well Drainage and Plumbing Limited., Le Marche Home Services, and others.
The market is driven by factors that include technological advancements, changing consumer preferences, and improved standards of living.
The market is categorised according to its offerings, which includes home cleaning, repair and maintenance, health and wellness, and others.
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