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Report Overview
The global generator sales market size has reached a value of more than USD 66.42 Billion in 2024. With rising demand for backup power during natural disasters and increasing instances of power outage, the market is expected to grow at a CAGR of 4.90% between 2025 and 2034, reaching USD 107.17 Billion by 2034. The Asia Pacific dominated the global market, driven by expanding industrial infrastructure and rapid urbanisation. The U.S. also holds a significant share due to its high reliance on reliable energy sources. The generator segment is witnessing strong sales growth worldwide, reflecting increasing adoption. The global outlook remains robust, with steady demand boosting generator sales across diverse regions.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
Generator Sales Market Trends
Rising Adoption of Hybrid, Inverter, and Bi-fuel Generators Key to Market Growth
The global generator sales market is witnessing steady growth, driven by increasing demand for high-quality power and reliable energy solutions. The adoption of hybrid and inverter generators is gaining traction, especially in regions focusing on clean energy and renewables integration. These advanced generators are particularly effective in delivering stable power for sensitive electronics and residential applications. With rising awareness of energy efficiency and the shift towards low-emission technologies, the market is expected to expand significantly in the coming years.
The global generator sales market is evolving rapidly due to changing energy demands and growing emphasis on environmental concerns. The rising adoption of hybrid generators and bi-fuel generators reflects the shift towards cleaner, more efficient technologies. Modern generators are designed to meet evolving power needs while reducing emissions and providing reliable backup power. Inverter generators, known for their efficiency and portability, are also gaining popularity. As technology advances, the generator market continues to expand, offering smarter solutions for diverse energy requirements across sectors. In April 2025, Kirloskar launched the world’s smallest 1000 kVA generator for industrial use and introduced the Sentinel Series for homes and small businesses. The company reinforced its green energy push through compact, energy-efficient technologies aligned with global emission standards and sustainable growth.
Rising Concerns Over Mitigating Operational Risks from Power Outages to Support Market Growth
The global generator sales market is expanding due to increasing power outages, with strong demand across residential, commercial, and industrial sectors. Consumers are seeking reliable backup solutions to ensure uninterrupted operations and power supply.
In January 2022, a massive blackout affected Kazakhstan, Uzbekistan, and Kyrgyzstan, leaving millions without power. The outage was triggered by a disconnection in Kazakhstan's power grid, impacting major cities, including Almaty and Tashkent. Emergency shutdowns were initiated, and power plants were restarted. The blackout was exacerbated by a regional energy imbalance, compounded by droughts and the rise of cryptocurrency mining, particularly in Kazakhstan.
Generator Sales Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2024, the global market for generator sales reached a size of USD 66.42 Billion.
The market is expected to grow at a CAGR of 4.90% during the period 2025-2034.
The generator sales market is expected to reach a value of USD 107.17 Billion.
The increasing demand for dependable backup power solutions, coupled with continuous improvements in generator technology, is anticipated to fuel market growth.
The increasing demand for alternative fuel-based generators and the rising demand for hybrid generators are key trends in the market.
The regional markets for the global generator sales market include North America, Europe, the Asia Pacific, Latin America, Middle East and Africa.
The different fuel type includes diesel and gas, among others.
The power ratings in the market include 75kVA, 75-375 kVA, 376-750 kVA, and above 750 kVA.
The applications available in the market include prime and continuous, standby, and peak shaving.
The different end-uses of generator sales include industrial, commercial, and residential.
The key players in the market include Caterpillar Inc., Generac Power Systems, Inc., Cummins Inc., WeiChai Holdings Group Co., Ltd., Mitsubishi Heavy Industries, Ltd., Siemens AG, ABB Ltd., Himoinsa, John Deere, Aggreko, Atlas Copco, Ingersoll Rand, Kirloskar Electric Co. Ltd., Honda Motor Co. Inc., Wärtsilä, DAIHATSU DIESEL MFG. CO., LTD., Yanmar Holdings Co., Ltd,Briggs & Stratton, Kohler SDMO, BGG.UK, PRAMAC, FG Wilson, Wacker Neusen, HiPower Systems, New Way, J C Bamford Excavators Ltd., Inmesol, and Dagartech, among others.
The diesel segment is expected to lead the market due to the development of generators globally.
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