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Base Year
Historical Year
Forecast Year
The global gift cards market attained a value of USD 1,128.10 billion in 2023. The market is further expected to grow in the forecast period of 2024-2032 at a CAGR of 16.3% to reach USD 4,399.08 billion by 2032.
Global Gift Cards Market Report Summary | Description | Value |
Base Year | USD Billion | 2023 |
Historical Period | USD Billion | 2018-2023 |
Forecast Period | USD Billion | 2024-2032 |
Market Size 2023 | USD Billion | 1,128.10 |
Market Size 2032 | USD Billion | 4,399.08 |
CAGR 2018-2023 | Percentage | XX% |
CAGR 2024-2032 | Percentage | 16.3% |
CAGR 2024-2032 - Market by Region | Asia Pacific | 17.8% |
CAGR 2024-2032 - Market by Country | India | 18.1% |
CAGR 2024-2032 - Market by Country | Brazil | 17.7% |
CAGR 2024-2032 - Market by Card Type | Open-Loop Card | 17.2% |
CAGR 2024-2032 - Market by End User | Corporate Institutions | 17.0% |
Market Share by Country 2023 | Italy | 2.5% |
Based on card type, the closed-loop card segment accounted for a significant share in the industry and this trend is expected to continue throughout the forecast period. This is due to a number of advantages, including the ability for businesses to profit from items purchased using these types of cards and the free activation provided to the users, both of which encourage the usage of closed-loop gift cards.
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North America accounted for a significant share in the market during the historical period and is likely to witness a steady growth over the forecast period. This can be attributed to the increased acceptance of technology, increasing penetration of key players, and the presence of well-established hospitality infrastructures in the region. Meanwhile, the Asia Pacific is predicted to witness a healthy growth over the forecast period owing to the ongoing developments in the regional market for gift cards and the growing popularity of e-gifting methods. Moreover, the increasing penetration of smartphones, rising per-capita income, expanding e-commerce sector, and the increasing government initiatives to support the digital payment systems, particularly in emerging economies like India and China, are expected to further bolster the gift cards industry growth in the region.
Gift cards, also known as gift certificates, gift vouchers, and gift tokens, are a type of promotional item offered by a merchant or bank to attract new consumers, raise brand recognition, decrease fraud, and boost sales. Gift cards have become a popular method to send greetings on special occasions or to express gratitude for someone's hard work. Prepaid payment cards holding a set amount of money are known as gift cards.
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The major card types available in the industry are:
The market can be broadly categorised on the basis of its end users into:
CAGR 2024-2032 - Market by | Country |
India | 18.1% |
Brazil | 17.7% |
Saudi Arabia | 17.5% |
UK | 16.4% |
Australia | 15.9% |
USA | 15.8% |
Canada | XX% |
Germany | XX% |
France | XX% |
China | XX% |
Japan | XX% |
Mexico | XX% |
Italy | 15.4% |
The EMR report looks into the regional markets of the product like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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The gift cards industry is growing due to technological advancements in product offerings, the growing retail sector, and a high rate of smartphone usage. As the number of online shopping platforms grew, so did the number of gift cards purchase from various online platforms for gifting purposes. In addition, the rising practice of using corporate gift cards to thank workers for their efforts and successes is further fuelling the market expansion. Furthermore, increased acceptance of IoT technologies at the household, commercial, and industrial levels, and the rising penetration of m-commerce and e-commerce firms are likely to drive the gift cards industry in the forecast period.
The report presents a detailed analysis of the following key players in the global gift cards market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
The comprehensive report looks into the macro and micro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Card Type |
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Breakup by End User |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the global gift cards market attained a value of nearly USD 1,128.10 billion.
The market is projected to grow at a CAGR of 16.3% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 4,399.08 billion by 2032.
The growing technological innovations and the increasing penetration of online shopping platforms and e-commerce sector are the major market drivers.
The key trends driving the market include the increasing penetration of smartphones in emerging nations and the growing trend of gifting such cards in the corporate sector.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The significant card types available in the market are closed-loop card and open-loop card.
The significant end users of the product are retail and corporate institutions.
The major players in the market are Blackhawk Marketing Services, Inc, Fiserv, Inc., American Express Company, Givex Corporation, Qwikcilver Solutions Pvt Ltd., and InComm Payments, among others.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61 448 06 17 27
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63 287899028, +63 967 048 3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84865399124
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