Higher Education Market Growth Analysis - Forecast Trends and Outlook (2026-2035)

Competitive Landscape

Key players in the higher education market are pursuing a variety of strategies to remain competitive and adapt to changing student and workforce expectations. Due to institutional and budgetary constraints, institutions invested significantly in a wide variety of online and hybrid learning options. Institutions provide new flexible and accessible modes of education for new target demographics, such as working professionals or international students considering study in Canada, Australia, or the United Kingdom. Higher education institutions also use targeted internationalization strategies to reach and retain a worldwide talent pool and a more diverse cohort of students.

Addressing personalized learning experiences remains a clear priority across higher education organizations. Institutions are increasingly using data analytics and adaptive learning technologies to provide personalized curriculum and support services that would enhance student engagement and student success. There is also the growing focus by higher education institutions on programs that are career-oriented, or closely aligned with labour market demands such as STEM, Healthcare, and digital skills. Such collaborations with industry via internships, action research projects, and consultation with advisory boards or councils promotes skills and outcomes important to industry.

Fifth, higher education institutions are also expanding their resources and capacity for innovation, through strategic partnerships with edtech organizations, research organizations, institutions, and other college and university partners.

Anthology Inc.

Founded in 2020 and headquartered in Washington, D.C., the United States, Anthology Inc. specializes in education technology solutions by combining student engagement tools and data analytics for improving learning outcomes. Anthology is known for integrating diverse platforms to streamline higher education administration and enhance personalized student experiences.

Blackbaud, Inc.

Established in 1981, Blackbaud is headquartered in Charleston, the United States and provides cloud-based software tailored for nonprofit organizations and educational institutions. Blackbaud is known for its fundraising, and analytics innovations, empowering organizations to increase impact through technology and data-driven decision-making.

Google LLC

Founded in 1998 and headquartered in California, the United States, Google is a global leader in internet services and products. Innovations, such as Google Search, Ads, and Workspace have revolutionized online information access and productivity. Google continues to push boundaries in AI, cloud computing, and digital collaboration tools.

Microsoft Corporation

Microsoft, founded in 1975 and based in Redmond, the United States, is a pioneer in software, hardware, and cloud services. Known for Windows OS, Office Suite, and Azure cloud platform, Microsoft drives innovation in AI, enterprise solutions, and education technology, enabling digital transformation worldwide.

Other players in the higher education market are Ellucian Company L.P, Oracle Corporation, IBM Corporation, SAP SE, Pearson plc, Dell, Inc, VMware, Inc, Xerox Holdings Corporation, ServiceNow, Inc, Unifyed, Hyland Software, California Institute of Technology, Columbia University, Imperial College London, Massachusetts Institute of Technology, Peking University, Stanford University, Tsinghua University, The President and Fellows of Harvard College, The Trustees of Princeton University, The University of Tokyo, University of Cape Town, University College London, UCL, University of Oxford, University of the Andes, University of Pennsylvania, and Yale University, among others.

Higher Education Market Report Snapshots

Higher Education Market