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India Alcohol Market Size, Share, Trends, Forecast: By Type: Beer, Indian Made Foreign Liquour (IMFL), Indian Made Liquour (IML), Alcopop / Sweetened Alcoholic Beverages, Others; By Availability of the Raw Material: ENA, Molasses, Corn, Jowar, Bajra, Malt Spirit - Barley, Graph Spirit, Others; Regional Analysis; Competitive Landscape; 2024-2032
India Alcohol Market Outlook
The India alcohol market size reached approximately USD 64.19 billion in 2023. The market is assessed to grow at a CAGR of 6.7% between 2024 and 2032 to attain a value of around USD 115.27 billion by 2032.
Key Trends in the Market
Alcohol refers to a psychoactive substance that is typically made by fermenting grains, vegetables, or fruits. It can suppress brain activities and change behaviour, mood, coordination, and self-control. Excessive consumption of alcohol is associated with various health issues, including mental disorders and cardiovascular diseases, among others.
- The India alcohol market demand is likely to be fuelled by favourable government initiatives aimed at lowering the legal drinking age and facilitating home delivery of alcohol via online portals and mobile apps. With the Indian government promoting localisation, there is an increasing preference for indigenous and native alcohol, especially among the millennial and Gen-Z population.
- Evolving drinking culture, the surging acceptance of alcohol on social occasions, and the growing trend of in-home occasion-led alcohol consumption are positively influencing the India alcohol market growth. India is also witnessing a wave of start-ups offering innovative and local alcoholic beverages with distinct flavours, enhanced appeal, and premium packaging, improving the popularity of local liquors in the country.
- Some of the key India alcohol market trends include the rising popularity of premium alcohol like gin, tequila, and single malt whiskey. Retailers and key players are also capitalising on the trend by offering high-quality premium alcoholic beverages.
Market Analysis
Based on type, the market is segmented into beer, Indian made foreign liquour (IMFL), Indian made liquour (IML), and alcopop/sweetened alcoholic beverages, among others. On the basis of raw material, the India alcohol market segmentation includes ENA, molasses, corn, jowar, bajra, malt spirit-barley, and graph spirit, among others. The major regional markets for alcohol in India include North India, South India, West India, and East India.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the India alcohol market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
- Radico Khaitan Ltd.
- Pernod Ricard India Private Ltd.
- United Spirits Ltd
- Globus Spirits Limited
- Jagatjit Industries Limited
- Mohan Meakin Ltd
- Sula Vineyards Ltd
- United Breweries Ltd
- Som Distilleries and Breweries Ltd
- Tilaknagar Industries Ltd
- Others
Market Share by Region
North and West India represent a major portion of the India alcohol market share due to the increasing number of distilleries and microbreweries in the region. The evolving spending habits of the working population and the growing availability of different types of alcoholic beverages are fuelling the market growth in these regions.
With various social activities centred around alcohol and the marketing of alcohol as a relaxing and feel-good drink, the demand for alcoholic beverages among women in North and West India is considerably rising. Besides, the trend of social drinking is expected to drive the demand for premium alcoholic beverages, especially among the Gen-Z and millennial populations, in the coming years.
Market Share by Type
According to the India alcohol market analysis, beer accounts for a substantial market share. The growing middle-class population in the country is increasingly spending on alcoholic beverages, including beer, that are widely accessible. In addition to this, with the growing influence of social media and the increasing trend of globalisation and westernisation, the demand for beer is significantly rising.
There is a growing popularity of craft beer in the country, especially among the young population, leading to an increase in the number of microbreweries in cities such as Pune, Bangalore, Mumbai, and Delhi. The rising availability of different types of beer with diverse flavours and favourable initiatives by local governments to support the expansion of microbreweries in tier-II and III cities are likely to drive the India alcohol market expansion in the coming years.
Competitive Landscape
Sula Vineyards Ltd, established in 1996, is one of the pioneers in the Indian wine sector. Headquartered in Mumbai, Maharashtra, the company has wineries in India’s leading grape-growing regions like Karnataka and Maharashtra. Through its products, the company aims to promote the art of winemaking in India.
Radico Khaitan Ltd. is a leading Indian manufacturer of Indian Made Foreign Liquor (IMFL). It was established in 1943 and owns nearly 15 famous alcohol brands like Old Admiral Brandy and 8PM Whisky, among others. The company owns distilleries in Aurangabad, Maharashtra, and Rampur, Uttar Pradesh.
Pernod Ricard India Private Ltd., a subsidiary of Pernod Ricard SA, is a leading Indian alcohol beverage company. Some of the prominent brands of the company are Blenders Pride, Imperial Blue, and Royal Stag. It has over 30 bottling plants, a winery in Nashik, and distilleries in Behror, Rajasthan, and Nashik, Maharashtra.
Other India alcohol market players include United Spirits Ltd, Globus Spirits Limited, Jagatjit Industries Limited, Mohan Meakin Ltd, United Breweries Ltd, Som Distilleries and Breweries Ltd, and Tilaknagar Industries Ltd, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Availability of the Raw Material |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 India Spirit and ENA Supply Outlook
8.1 ENA
8.2 Malt Spirit
8.3 Graph Spirit
8.4 Rum Spirit
9 India Alcohol Market Overview
9.1 Key Industry Highlights
9.2 India Alcohol Historical Market (2018-2023)
9.3 India Alcohol Market Forecast (2024-2032)
10 India Alcohol Market by Type
10.1 Beer
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.1.3 Market by Price Category
10.1.3.1 Economy
10.1.3.2 Premium
10.1.3.3 Luxury
10.2 Indian Made Foreign Liquour (IMFL)
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.2.3 Market by Price Category
10.2.3.1 Economy
10.2.3.2 Premium
10.2.3.3 Luxury
10.3 Indian Made Liquour (IML)
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.3.3 Market by Price Category
10.3.3.1 Economy
10.3.3.2 Premium
10.3.3.3 Luxury
10.4 Alcopop / Sweetened Alcoholic Beverages
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.4.3 Market by Price Category
10.4.3.1 Economy
10.4.3.2 Premium
10.4.3.3 Luxury
10.5 Others
11 India Alcohol Market by Availability of the Raw Material
11.1 ENA
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Molasses
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Corn
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Jowar
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Bajra
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Malt Spirit - Barley
11.6.1 Historical Trend (2018-2023)
11.6.2 Forecast Trend (2024-2032)
11.7 Graph Spirit
11.7.1 Historical Trend (2018-2023)
11.7.2 Forecast Trend (2024-2032)
11.8 Others
12 India Alcohol Market by Region
12.1 North India
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 South India
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 East India
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 West India
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Price Analysis
14.1 ENA Historical Price Trends (2018-2023) and Forecast (2024-2032)
14.2 Malt Spirit Historical Price Trends (2018-2023) and Forecast (2024-2032)
14.3 Graph Spirit Historical Price Trends (2018-2023) and Forecast (2024-2032)
14.4 Rum Spirit Historical Price Trends (2018-2023) and Forecast (2024-2032)
15 Competitive Landscape
15.1 Market Structure
15.2 Top 10 Leading Brands’ Market Share
15.3 Company Profiles
15.3.1 Radico Khaitan Ltd.
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.1.3 Demographic Reach and Achievements
15.3.1.4 Certifications
15.3.2 Pernod Ricard India Private Ltd.
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.2.3 Demographic Reach and Achievements
15.3.2.4 Certifications
15.3.3 United Spirits Ltd
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.3.3 Demographic Reach and Achievements
15.3.3.4 Certifications
15.3.4 Globus Spirits Limited
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.4.3 Demographic Reach and Achievements
15.3.4.4 Certifications
15.3.5 Jagatjit Industries Limited
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.5.3 Demographic Reach and Achievements
15.3.5.4 Certifications
15.3.6 Mohan Meakin Ltd
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.6.3 Demographic Reach and Achievements
15.3.6.4 Certifications
15.3.7 Sula Vineyards Ltd
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.7.3 Demographic Reach and Achievements
15.3.7.4 Certifications
15.3.8 United Breweries Ltd
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.8.3 Demographic Reach and Achievements
15.3.8.4 Certifications
15.3.9 Som Distilleries and Breweries Ltd
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.9.3 Demographic Reach and Achievements
15.3.9.4 Certifications
15.3.10 Tilaknagar Industries Ltd
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
15.3.10.3 Demographic Reach and Achievements
15.3.10.4 Certifications
15.3.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. India Alcohol Market: Key Industry Highlights, 2018 and 2032
2. India Alcohol Historical Market: Breakup by Type (USD Billion), 2018-2023
3. India Alcohol Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. India Alcohol Historical Market: Breakup by Raw Material (USD Billion), 2018-2023
5. India Alcohol Market Forecast: Breakup by Raw Material (USD Billion), 2024-2032
6. India Alcohol Historical Market: Breakup by Region (USD Billion), 2018-2023
7. India Alcohol Market Forecast: Breakup by Region (USD Billion), 2024-2032
8. ENA Historical Price Trends and Forecast (2018-2028)
9. Malt Spirit Historical Price Trends and Forecast (2018-2028)
10. Graph Spirit Historical Price Trends and Forecast (2018-2028)
11. Rum Spirit Historical Price Trends and Forecast (2018-2028)
12. India Alcohol Market Structure
Key Questions Answered in the Report
In 2023, the market attained a value of nearly USD 64.19 billion.
The market is assessed to grow at a CAGR of 6.7% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 115.27 billion by 2032.
The major market drivers are the increasing trend of in-home occasion-led alcohol consumption and favourable government initiatives aimed at lowering legal drinking age.
The premiumisation of alcohol, the increasing consumption of alcoholic beverages by women, and the expansion of distilleries and microbreweries are the key trends aiding the market demand.
The major regions in the market are North India, West India, South India, and East India.
The major types of alcohol in the market are beer, Indian made foreign liquour (IMFL), Indian made liquour (IML), and alcopop/sweetened alcoholic beverages, among others.
The different raw materials of alcohol are ENA, molasses, corn, jowar, bajra, malt spirit-barley, and graph spirit, among others.
The major players in the market are Radico Khaitan Ltd., Pernod Ricard India Private Ltd., United Spirits Ltd, Globus Spirits Limited, Jagatjit Industries Limited, Mohan Meakin Ltd, Sula Vineyards Ltd, United Breweries Ltd, Som Distilleries and Breweries Ltd, and Tilaknagar Industries Ltd, among others.
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