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India Ghee Market Share, Size, Growth, Trends, Forecast, Analysis: By Source: Cow, Buffalo; By Sector: Organised, Unorganised; By Dairy Enterprise Type: Private Sector, Cooperative Sector; By End Use: Retail, Institutional; By Distribution Channel: Supermarkets/Hypermarkets, Others; Regional Analysis; Competitive Landscape; 2023-2028

India Ghee Market Outlook

The India ghee market attained a value of nearly USD 2,912.6 billion in 2022. The market is further expected to grow in the forecast period of 2023-2028 at a CAGR of 10.30% reaching about USD 5,244.93 billion by 2028.

 

Key Trends in the Market

Ghee is a type of clarified butter that has more fat content as compared to butter. This happens because of the removal of the water and milk solids. Ghee contains fat-soluble vitamins including A, D, E, and K, which perform several functions and are essential for the body of humans.

 

  • The surging usage of ghee in cooking as it provides great flavour and aroma, along with various healing properties is likely to fuel the demand for ghee among consumers across India. Going further, ghee is easily employed for stir-frying, deep-frying, and sautéing because of its high smoking point. This is further expected to propel the India ghee market growth.
  • The increasing awareness among consumers regarding the health benefits of consuming ghee is expected to enhance the market growth of ghee in the country. Consuming ghee provides numerous health benefits as it helps in weight management, soothes inflammation, improves digestion and eyesight, cures cough, strengthens immunity and bones, improves thyroid function, and relieves constipation.
  • The usage of ghee also benefits the skin in several ways because of the presence of vitamin E. It is rich in antioxidants as well, which helps in maintaining healthy skin by improving skin repair, locking in moisture, softening the skin, and treating cracks. This is expected to boost the demand for the India ghee market.

 

Market Analysis

Based on the source, the market can be segmented into cow and buffalo. On the basis of sector, the market is categorised into organised and unorganised. Based on enterprise type, the market is bifurcated into the private sector and cooperative sector. On the basis of end use, the market is categorised into retail and institutional. Based on distribution channel, the market is divided into supermarkets/hypermarkets, convenience stores, specialty stores, and online, among others. By state, the India ghee market can be divided into Karnataka, Maharashtra, Tamil Nadu, Delhi, Gujarat, Andhra Pradesh and Telangana, Uttar Pradesh and Uttarakhand, West Bengal, Kerala, Haryana, Punjab, Rajasthan, Madhya Pradesh and Chhattisgarh, Bihar and Jharkhand, and Orissa, among others. 

 

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the India ghee market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans. 

 

  • Gujarat Co-operative Milk Marketing Federation Ltd
  • Nestlé India Limited
  • Britannia Industries Limited
  • Mother Dairy Fruits and Vegetables Pvt. Ltd.
  • Anik Milk Products Pvt Ltd.
  • Patanjali Ayurved Limited
  • SMC Foods Limited
  • The Punjab State Cooperative Milk Producers' Federation Ltd.
  • Milk Food Ltd.
  • Parag Milk Foods Ltd.
  • Rajasthan Cooperative Dairy Federation Ltd
  • Gopaljee Dairy Foods Pvt Ltd
  • Others

 

Market Share by Source

The cow segment is holding a leading position in the India ghee market as cow ghee is more widely preferred, is easily available, and has antioxidant, antibacterial, and antifungal properties, whereas buffalo ghee tends to have higher levels of calories and fats. Cow ghee is consumed among all age categories and enhances immunity and metabolism while containing less content of fat than other ghee. This is further expected to boost the cow ghee segment growth in India’s market for ghee. 

 

The consumption of cow ghee is likely to increase due to increasing consciousness among consumers regarding weight management as cow ghee aids in weight loss. It is known as a good source of vitamins, protein, and calcium. This is further expected to enhance the demand for the cow segment in the market growth across the country.

 

Market Share by Distribution Channel

Offline distribution channels such as supermarkets/hypermarkets, convenience stores, and specialty stores are holding a substantial share of the India ghee market as people ghee is a fresh product consumers prefer buying offline. Consumers in India are increasingly choosing to buy needed products and grocery items like clarified butter from supermarkets and hypermarkets as they are on-stop shops. Moreover, people prefer purchasing from these stores as they provide versatile discounts.

 

Meanwhile, the online segment is expected to enhance the growth of the India ghee market in the coming years on account of the surging dependency of the people, especially the younger generation on e-commerce platforms. This is due to the rising demand for convenience and the busy lifestyle of consumers which is positively influencing the trend of buying groceries online.

 

Competitive Landscape

Gujarat Co-operative Milk Marketing Federation Ltd also known as AMUL is India’s leading food product marketing cooperation. The company aims to deliver well-paid returns to farmers and provide quality products to consumers. Its product range includes traditional Indian sweets, health beverages, milk, milk powder, butter, ghee, cheese, chocolate, and paneer, among others.

 

Nestlé India Limited is the Indian subsidiary of global leading food and beverage company Nestlé. Founded in 1959 and based out of Haryana, the Indian subsidiary Nestlé India Limited constantly aims to understand the changing lifestyles of India and foresee consumer requirements to deliver nutrition, taste, wellness, and health with help of its product offerings.

 

Britannia Industries Limited is one of the leading Indian food companies. It is one of the most trusted food brands and produces India’s most preferred biscuit brands such as Tiger, Good Day, Milk Bikis, Marie Gold, and NutriChoice which are household labels across India. Its brands are available across the globe.

 

Other market players include Mother Dairy Fruits and Vegetables Pvt. Ltd., Anik Milk Products Pvt Ltd., Patanjali Ayurved Limited, SMC Foods Limited, The Punjab State Cooperative Milk Producers' Federation Ltd., Milk Food Ltd., Parag Milk Foods Ltd., Rajasthan Cooperative Dairy Federation Ltd, and Gopaljee Dairy Foods Pvt Ltd, among others.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2022
Historical Period 2018-2022
Forecast Period 2023-2028
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Source
  • Sector
  • Dairy Enterprise Type
  • End Use
  • Distribution Channel
  • Region
Breakup by Source
  • Cow
  • Buffalo
Breakup by Sector
  • Organised
  • Unorganised
Breakup by Dairy Enterprise Type
  • Private Sector
  • Cooperative Sector
Breakup by End Use
  • Retail
  • Institutional
Breakup by Distribution Channel
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online
  • Others
Breakup by Region
  • Karnataka
  • Maharashtra
  • Tamil Nadu
  • Delhi
  • Gujarat
  • Andhra Pradesh and Telangana
  • Uttar Pradesh and Uttarakhand
  • West Bengal
  • Kerala
  • Haryana
  • Punjab
  • Rajasthan
  • Madhya Pradesh and Chhattisgarh
  • Bihar and Jharkhand
  • Orissa
  • Others
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Gujarat Co-operative Milk Marketing Federation Ltd
  • Nestlé India Limited
  • Britannia Industries Limited
  • Mother Dairy Fruits and Vegetables Pvt. Ltd.
  • Anik Milk Products Pvt Ltd.
  • Patanjali Ayurved Limited
  • SMC Foods Limited
  • The Punjab State Cooperative Milk Producers' Federation Ltd.
  • Milk Food Ltd.
  • Parag Milk Foods Ltd.
  • Rajasthan Cooperative Dairy Federation Ltd
  • Gopaljee Dairy Foods Pvt Ltd
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers    
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
7    Opportunities and Challenges in the Market
8    India Ghee Market Analysis

    8.1    Key Industry Highlights
    8.2    India Ghee Historical Market (2018-2022) 
    8.3    India Ghee Market Forecast (2023-2028)
    8.4    India Ghee Market by Source
        8.4.1    Cow 
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2018-2022)
            8.4.1.3    Forecast Trend (2023-2028)
        8.4.2    Buffalo 
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2018-2022)
            8.4.2.3    Forecast Trend (2023-2028)
    8.5    India Ghee Market by Sector
        8.5.1    Organised
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2018-2022)
            8.5.1.3    Forecast Trend (2023-2028)
        8.5.2    Unorganised
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2018-2022)
            8.5.2.3    Forecast Trend (2023-2028)
    8.6    India Ghee Market by Dairy Enterprise Type
        8.6.1    Private Sector
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2018-2022)
            8.6.1.3    Forecast Trend (2023-2028)
        8.6.2    Cooperative Sector
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2018-2022)
            8.6.2.3    Forecast Trend (2023-2028)
    8.7    India Ghee Market by End Use
        8.7.1    Retail
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2018-2022)
            8.7.1.3    Forecast Trend (2023-2028)
        8.7.2    Institutional
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2018-2022)
            8.7.2.3    Forecast Trend (2023-2028)
    8.8    India Ghee Market by Distribution Channel
        8.8.1    Supermarkets/Hypermarkets
            8.8.1.1    Market Share
            8.8.1.2    Historical Trend (2018-2022)
            8.8.1.3    Forecast Trend (2023-2028)
        8.8.2    Convenience Stores
            8.8.2.1    Market Share
            8.8.2.2    Historical Trend (2018-2022)
            8.8.2.3    Forecast Trend (2023-2028)
        8.8.3    Specialty Stores
            8.8.3.1    Market Share
            8.8.3.2    Historical Trend (2018-2022)
            8.8.3.3    Forecast Trend (2023-2028)
        8.8.4    Online  
            8.8.4.1    Market Share
            8.8.4.2    Historical Trend (2018-2022)
            8.8.4.3    Forecast Trend (2023-2028)
        8.8.5    Others
    8.9    India Ghee Market by State
        8.9.1    Market Share
            8.9.1.1    Karnataka
            8.9.1.2    Maharashtra
            8.9.1.3    Tamil Nadu
            8.9.1.4    Delhi
            8.9.1.5    Gujarat
            8.9.1.6    Andhra Pradesh and Telangana
            8.9.1.7    Uttar Pradesh and Uttarakhand
            8.9.1.8    West Bengal
            8.9.1.9    Kerala
            8.9.1.10    Haryana
            8.9.1.11    Punjab
            8.9.1.12    Rajasthan
            8.9.1.13    Madhya Pradesh and Chhattisgarh
            8.9.1.14    Bihar and Jharkhand
            8.9.1.15    Orissa
            8.9.1.16    Others
9    Regional Analysis
    9.1    Karnataka
        9.1.1    Historical Trend (2018-2022) 
        9.1.2    Forecast Trend (2023-2028)
    9.2    Maharashtra
        9.2.1    Historical Trend (2018-2022) 
        9.2.2    Forecast Trend (2023-2028)
    9.3    Tamil Nadu
        9.3.1    Historical Trend (2018-2022) 
        9.3.2    Forecast Trend (2023-2028)
    9.4    Delhi
        9.4.1    Historical Trend (2018-2022) 
        9.4.2    Forecast Trend (2023-2028)
    9.5    Gujarat
        9.5.1    Historical Trend (2018-2022) 
        9.5.2    Forecast Trend (2023-2028)
    9.6    Andhra Pradesh and Telangana
        9.6.1    Historical Trend (2018-2022) 
        9.6.2    Forecast Trend (2023-2028)
    9.7    Uttar Pradesh and Uttarakhand
        9.7.1    Historical Trend (2018-2022) 
        9.7.2    Forecast Trend (2023-2028)
    9.8    West Bengal
        9.8.1    Historical Trend (2018-2022) 
        9.8.2    Forecast Trend (2023-2028)
    9.9    Kerala
        9.9.1    Historical Trend (2018-2022) 
        9.9.2    Forecast Trend (2023-2028)
    9.10    Haryana
        9.10.1    Historical Trend (2018-2022) 
        9.10.2    Forecast Trend (2023-2028)
    9.11    Punjab
        9.11.1    Historical Trend (2018-2022) 
        9.11.2    Forecast Trend (2023-2028)
    9.12    Rajasthan
        9.12.1    Historical Trend (2018-2022) 
        9.12.2    Forecast Trend (2023-2028)
    9.13    Madhya Pradesh and Chhattisgarh
        9.13.1    Historical Trend (2018-2022) 
        9.13.2    Forecast Trend (2023-2028)
        9.13.3    
    9.14    Bihar and Jharkhand
        9.14.1    Historical Trend (2018-2022) 
        9.14.2    Forecast Trend (2023-2028)
    9.15    Orissa 
        9.15.1    Historical Trend (2018-2022) 
        9.15.2    Forecast Trend (2023-2028)
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    Key Indicators for Demand
    10.4    Key Indicators for Price
11    Value Chain Analysis
12    Price Analysis
13    Competitive Landscape

    13.1    Market Structure
    13.2    Company Profiles
        13.2.1    Gujarat Co-operative Milk Marketing Federation Ltd
            13.2.1.1    Company Overview
            13.2.1.2    Product Portfolio
            13.2.1.3    Demographic Reach and Achievements
            13.2.1.4    Certifications
        13.2.2    Nestlé India Limited
            13.2.2.1    Company Overview
            13.2.2.2    Product Portfolio
            13.2.2.3    Demographic Reach and Achievements
            13.2.2.4    Certifications
        13.2.3    Britannia Industries Limited
            13.2.3.1    Company Overview
            13.2.3.2    Product Portfolio
            13.2.3.3    Demographic Reach and Achievements
            13.2.3.4    Certifications
        13.2.4    Mother Dairy Fruits and Vegetables Pvt. Ltd.
            13.2.4.1    Company Overview
            13.2.4.2    Product Portfolio
            13.2.4.3    Demographic Reach and Achievements
            13.2.4.4    Certifications
        13.2.5    Anik Milk Products Pvt Ltd.
            13.2.5.1    Company Overview
            13.2.5.2    Product Portfolio
            13.2.5.3    Demographic Reach and Achievements
            13.2.5.4    Certifications
        13.2.6    Patanjali Ayurved Limited
            13.2.6.1    Company Overview
            13.2.6.2    Product Portfolio
            13.2.6.3    Demographic Reach and Achievements
            13.2.6.4    Certifications
        13.2.7    SMC Foods Limited
            13.2.7.1    Company Overview
            13.2.7.2    Product Portfolio
            13.2.7.3    Demographic Reach and Achievements
            13.2.7.4    Certifications
        13.2.8    The Punjab State Cooperative Milk Producers' Federation Ltd.
            13.2.8.1    Company Overview
            13.2.8.2    Product Portfolio
            13.2.8.3    Demographic Reach and Achievements
            13.2.8.4    Certifications
        13.2.9    Milk Food Ltd.
            13.2.9.1    Company Overview
            13.2.9.2    Product Portfolio
            13.2.9.3    Demographic Reach and Achievements
            13.2.9.4    Certifications
        13.2.10    Parag Milk Foods Ltd.
            13.2.10.1    Company Overview
            13.2.10.2    Product Portfolio
            13.2.10.3    Demographic Reach and Achievements
            13.2.10.4    Certifications
        13.2.11    Rajasthan Cooperative Dairy Federation Ltd
            13.2.11.1    Company Overview
            13.2.11.2    Product Portfolio
            13.2.11.3    Demographic Reach and Achievements
            13.2.11.4    Certifications
        13.2.12    Gopaljee Dairy Foods Pvt Ltd
            13.2.12.1    Company Overview
            13.2.12.2    Product Portfolio
            13.2.12.3    Demographic Reach and Achievements
            13.2.12.4    Certifications
        13.2.13    Others
14    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    India Ghee Market: Key Industry Highlights, 2018 and 2028
2.    India Ghee Historical Market: Breakup by Source (INR Crore), 2018-2022
3.    India Ghee Market Forecast: Breakup by Source (INR Crore), 2023-2028
4.    India Ghee Historical Market: Breakup by Sector (INR Crore), 2018-2022
5.    India Ghee Market Forecast: Breakup by Sector (INR Crore), 2023-2028
6.    India Ghee Historical Market: Breakup by Dairy Enterprise Type (INR Crore), 2018-2022
7.    India Ghee Market Forecast: Breakup by Dairy Enterprise Type (INR Crore), 2023-2028
8.    India Ghee Historical Market: Breakup by End Use (INR Crore), 2018-2022
9.    India Ghee Market Forecast: Breakup by End Use (INR Crore), 2023-2028
10.    India Ghee Historical Market: Breakup by Distribution Channels (INR Crore), 2018-2022
11.    India Ghee Market Forecast: Breakup by Distribution Channels (INR Crore), 2023-2028
12.    India Ghee Historical Market: Breakup by States (INR Crore), 2018-2022
13.    India Ghee Market Forecast: Breakup by States (INR Crore), 2023-2028
14.    India Ghee Market Structure

Key Questions Answered in the Report

In 2022, the India market for ghee attained a value of nearly USD 2,912.6 billion.

The market is assessed to grow at a CAGR of 10.30% between 2023 and 2028.

The India ghee market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach USD 5,244.93 billion by 2028.

The major market drivers are the increasing demand for ghee in cooking and growing awareness about the health benefits of ghee.

The key market trends for ghee in India include the growing utilisation of ghee in Ayurveda and the rising demand for the product in traditional restaurants.

The various sources of ghee include cow and buffalo.

The different sectors of ghee include organised and unorganised.

The enterprise types for ghee include the private sector and cooperative sector.

The primary end uses of ghee include retail and institutional.

The various distribution channels for ghee include supermarkets/hypermarkets, convenience stores, specialty stores, and online, among others.

The major players in the market are Gujarat Co-operative Milk Marketing Federation Ltd, Nestlé India Limited, Britannia Industries Limited, Mother Dairy Fruits and Vegetables Pvt. Ltd., Anik Milk Products Pvt Ltd., Patanjali Ayurved Limited, SMC Foods Limited, The Punjab State Cooperative Milk Producers' Federation Ltd., Milk Food Ltd., Parag Milk Foods Ltd., Rajasthan Cooperative Dairy Federation Ltd, and Gopaljee Dairy Foods Pvt Ltd, among others.

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