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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
India Sanitary Napkin Market Analysis by Region
North India accounts for a major market share due to the installation of pad vending machines by the UP government. In October 2020, the Uttar Pradesh government announced the installation of sanitary pad vending and incinerator machines at 1,000 government-run girls’ intermediate colleges and high schools to promote hygienic and safe sanitary practices and reduce the high-school dropout rate of girls due to menstrual hygiene issues. Additionally, the expansion of the sanitary napkin production plant in this region further drives India sanitary napkin market.
East India districts like Purnia in Bihar are installing period Hygiene Management (MHM)-friendly toilets with sanitary pads (following its 2022 approval) as Bihar has poor awareness of and limited accessibility to safe period hygiene products. Additionally, NABARD opened a sanitary pad production facility at Aalubari, Namsai, Arunachal Pradesh, in August 2021.
In West India, governments are funding the installation of sanitary pad vending and disposal machines for schools (like in Gujarat), focusing to eradicate social taboo and stigma associated with menstruation, and raising awareness about the proper disposal of menstrual waste. In May 2022, the Maharashtra government announced a scheme to provide 10 sanitary napkins at INR 1 for women belonging to self-help groups and below the poverty line as an endeavour to enhance menstrual hygiene. This also enhanced the overall outlook of the India sanitary napkin market. Similarly, in South India, in February 2021, the Chennai Metro Rail Limited, along with Geo India Foundation and Rotary Club, installed vending machines to provide free sanitary napkins across its 39 metro stations and support the menstrual hygiene of women passengers.
India Sanitary Napkin Market Report Snapshots
Indian Sanitary Napkin Market Size
Indian Sanitary Napkin Market Growth
Indian Sanitary Napkin Market Trends
Indian Sanitary Napkin Market Regional Analysis
Indian Sanitary Napkin Companies
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2024, the market value was about INR 10,297.95 crore.
The market is assessed to grow at a CAGR of 16.9% between 2025 and 2034.
The market is estimated to witness a healthy growth in the forecast period of 2025-2034 to reach around INR 42,127.30 crore by 2034.
The major drivers include government initiatives aimed at promoting menstrual hygiene, increasing availability of sanitary napkins on e-commerce, and increasing awareness of menstrual hygiene-related diseases.
The key trends aiding the market include the growing demand for biodegradable sanitary napkins derived from bamboo and banana fibre and the rising popularity of ultra-thin sanitary pads that provide comfort while exercising.
The different products considered in the market report include disposable menstrual pads and biodegradable menstrual pads.
The major distribution channels of sanitary napkin include supermarkets and hypermarkets, pharmacies, convenience stores, and online, among others.
The major players in the market include The Procter & Gamble Company, Johnson and Johnson, Lagom Labs Private Limited, Soothe Healthcare Private Limited, Redcliffe Hygiene Private Limited, BellaPremier Happy HygieneCare Pvt. Ltd., Saathi Eco Innovations India Private Limited, Unicharm Corporation and Urban Essentials Private Limited, among others.
India is considered as Asia Pacific’s biggest sanitary napkin market due to rising awareness regarding menstrual hygiene, growing female population, and government initiatives.
Jayashree Industries is the oldest sanitary napkin company in India.
12% GST is currently imposed on sanitary napkins in India.
Over the forecast period, sanitary napkins in India will witness the launch of more affordable napkins and the market will exhibit a healthy CAGR by 2034 due to government initiatives and growing awareness around menstrual hygiene.
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+91-858-608-1494
Philippines
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+63-287-899-028, +63-967-048-3306
United Kingdom
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+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124