Reports

Sale

Indian Sanitary Napkin Market

Indian Sanitary Napkin Market Share, Size, Growth, Analysis, Forecast: By Product: Disposable Menstrual Pads, Biodegradable Menstrual Pads; By Distribution Channel: Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Online, Others; Regional Analysis; Competitive Landscape; 2024-2032

Indian Sanitary Napkin Market Outlook

The Indian sanitary napkin market size reached a value of approximately INR 10,176.03 crore in the year 2023. The market is further expected to grow at a CAGR of 17.1% between 2024 and 2032 to reach a value of around INR 41,983.39 crore by 2032.

 

Indian Sanitary Napkin Market

Read more about this report - REQUEST FREE SAMPLE COPY IN PDF

 

The Indian sanitary napkin market is driven by strong government support within the country. Maharashtra is the biggest sanitary napkin market in the country, holding the majority of the market share. The market for sanitary napkin in India is aided by the technological advancements, such as superabsorbent fibre technology, which has further empowered manufacturers to focus on introducing high absorption capability in sanitary napkins. In India, the rising awareness about menstrual hygiene is contributing to the demand for sanitary napkins. Furthermore, in India, the consumption of high-quality and environment-friendly raw materials to produce these sanitary pads is further propelling the growth of the market.

 

Market Segmentation

Sanitary napkins, variously known as sanitary pads, are thin pads composed of absorbent materials. They play an essential role in feminine hygiene as they absorb the menstrual liquid during menstruation. A sanitary napkin contains four functional components, such as the fluid acquisition layer, the absorbent structure, distribution component, and liquid impervious membrane. These napkins are available in different shapes and sizes with varying capacities of absorption.

 

Indian Sanitary Napkin Market By Segments

Read more about this report - REQUEST FREE SAMPLE COPY IN PDF

 

The sanitary napkin market is segmented on the basis of product type into:

  • Disposable Menstrual Pads
  • Biodegradable Menstrual Pads

 

Currently, disposable menstrual pads exhibit the most popular product type. The demand for these pads is due to the awareness campaigns led by the Central and State Governments, along with several NGOs and multinational companies.

 

On the basis of distribution channel, the market is divided into:

  • Supermarkets and Hypermarkets
  • Pharmacies
  • Convenience Stores
  • Online
  • Others

 

Out of these, supermarkets and hypermarkets represent the largest segment, accounting for the majority of the total market share.

 

The report also covers the regional markets of sanitary napkin in India like North India, East and Central India, West India, and South India. 

 

Indian Sanitary Napkin Market By Region

Read more about this report - REQUEST FREE SAMPLE COPY IN PDF

 

Market Analysis 

The Indian sanitary napkin market is driven by the several initiatives taken by the Government of India over the past few years, in association with several private entities and non-governmental organisations for promoting the use of sanitary napkins, especially among the underprivileged and rural women. Some of these initiatives include the Eco Femme and My Pad, Reproductive, and Child Health Program. The market is further aided by the expansion of the female workforce, which has led to enhanced decision-making and purchasing power among women. On account of this, manufacturers are able to target the female audience directly and, in turn, influence their purchasing behavior. Apart from this, they are also introducing organic and chemical-free variants, which is having a positive influence on the industry growth. The sanitary pads key players are coming up with marketing plans and ideas for these sanitary pads to help accelerate the market growth.

 

Competitive Landscape

The report gives a detailed analysis of the following key players in the Indian sanitary napkin market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

 

  • The Procter & Gamble Company
  • Johnson and Johnson
  • Lagom Labs Private Limited
  • Soothe Healthcare Private Limited
  • Redcliffe Hygiene Private Limited
  • BellaPremier Happy HygieneCare Pvt. Ltd.
  • Saathi Eco Innovations India Private Limited
  • Unicharm Corporation
  • Others

 

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product
  • Distribution Channel
  • Region
Breakup by Product
  • Disposable Menstrual Pads
  • Biodegradable Menstrual Pads
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Pharmacies
  • Convenience Stores
  • Online
  • Others
Breakup by Region
  • North India
  • East and Central India
  • West India
  • South India
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • The Procter & Gamble Company
  • Johnson and Johnson
  • Lagom Labs Private Limited
  • Soothe Healthcare Private Limited
  • Redcliffe Hygiene Private Limited
  • BellaPremier Happy HygieneCare Pvt. Ltd.
  • Saathi Eco Innovations India Private Limited
  • Unicharm Corporation
  • Urban Essentials India Pvt Ltd
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers    
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
7    Opportunities and Challenges in the Market
8    Global Sanitary Napkin Market Overview

    8.1    Key Industry Highlights
    8.2    Global Sanitary Napkin Historical Market (2018-2023) 
    8.3    Global Sanitary Napkin Market Forecast (2024-2032)
    8.4    Global Sanitary Napkin Market Share by Region
        8.4.1    North America
        8.4.2    Europe
        8.4.3    Asia Pacific
        8.4.4    Latin America
        8.4.5    Middle East and Africa
9    India Sanitary Napkin Market Overview
    9.1    Key Industry Highlights
    9.2    India Sanitary Napkin Historical Market (2018-2023) 
    9.3    India Sanitary Napkin Market Forecast (2024-2032)
10    India Sanitary Napkin Market by Product
    10.1    Disposable Menstrual Pads
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    Biodegradable Menstrual Pads
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
11    India Sanitary Napkin Market by Distribution Channel
    11.1    Supermarkets and Hypermarkets
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    Pharmacies
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
    11.3    Convenience Stores
        11.3.1    Historical Trend (2018-2023)
        11.3.2    Forecast Trend (2024-2032)
    11.4    Online
        11.4.1    Historical Trend (2018-2023)
        11.4.2    Forecast Trend (2024-2032)
    11.5    Others
12    India Sanitary Napkin Market by Region
    12.1    North India
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    East and Central India
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
    12.3    West India
        12.3.1    Historical Trend (2018-2023)
        12.3.2    Forecast Trend (2024-2032)
    12.4    South India
        12.4.1    Historical Trend (2018-2023)
        12.4.2    Forecast Trend (2024-2032)
13    Market Dynamics
    13.1    SWOT Analysis
        13.1.1    Strengths
        13.1.2    Weaknesses
        13.1.3    Opportunities
        13.1.4    Threats
    13.2    Porter’s Five Forces Analysis
        13.2.1    Supplier’s Power
        13.2.2    Buyer’s Power
        13.2.3    Threat of New Entrants
        13.2.4    Degree of Rivalry
        13.2.5    Threat of Substitutes
    13.3    Key Indicators for Demand
    13.4    Key Indicators for Price
14    Value Chain Analysis
15    Government Policies

16    Cost Analysis
17    Product Landscape
18    Competitive Landscape
    18.1    Market Structure
    18.2    Company Profiles
        18.2.1    The Procter & Gamble Company
            18.2.1.1    Company Overview
            18.2.1.2    Product Portfolio
            18.2.1.3    Demographic Reach and Achievements
            18.2.1.4    Certifications
        18.2.2    Johnson and Johnson
            18.2.2.1    Company Overview
            18.2.2.2    Product Portfolio
            18.2.2.3    Demographic Reach and Achievements
            18.2.2.4    Certifications
        18.2.3    Lagom Labs Private Limited
            18.2.3.1    Company Overview
            18.2.3.2    Product Portfolio
            18.2.3.3    Demographic Reach and Achievements
            18.2.3.4    Certifications
        18.2.4    Soothe Healthcare Private Limited
            18.2.4.1    Company Overview
            18.2.4.2    Product Portfolio
            18.2.4.3    Demographic Reach and Achievements
            18.2.4.4    Certifications
        18.2.5    Redcliffe Hygiene Private Limited
            18.2.5.1    Company Overview
            18.2.5.2    Product Portfolio
            18.2.5.3    Demographic Reach and Achievements
            18.2.5.4    Certifications
        18.2.6    BellaPremier Happy HygieneCare Pvt. Ltd.
            18.2.6.1    Company Overview
            18.2.6.2    Product Portfolio
            18.2.6.3    Demographic Reach and Achievements
            18.2.6.4    Certifications
        18.2.7    Saathi Eco Innovations India Private Limited
            18.2.7.1    Company Overview
            18.2.7.2    Product Portfolio
            18.2.7.3    Demographic Reach and Achievements
            18.2.7.4    Certifications
        18.2.8    Unicharm Corporation
            18.2.8.1    Company Overview
            18.2.8.2    Product Portfolio
            18.2.8.3    Demographic Reach and Achievements
            18.2.8.4    Certifications
        18.2.9    Urban Essentials India Pvt Ltd
            18.2.9.1    Company Overview
            18.2.9.2    Product Portfolio
            18.2.9.3    Demographic Reach and Achievements
            18.2.9.4    Certifications
        18.2.10    Others
16    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Sanitary Napkin Market: Key Industry Highlights, 2018 and 2032
2.    India Sanitary Napkin Market: Key Industry Highlights, 2018 and 2032
3.    India Sanitary Napkin Historical Market: Breakup by Product (INR Crore), 2018-2023
4.    India Sanitary Napkin Market Forecast: Breakup by Product (INR Crore), 2024-2032
5.    India Sanitary Napkin Historical Market: Breakup by Distribution Channel (INR Crore), 2018-2023
6.    India Sanitary Napkin Market Forecast: Breakup by Distribution Channel (INR Crore), 2024-2032
7.    India Sanitary Napkin Historical Market: Breakup by Region (INR Crore), 2018-2023
8.    India Sanitary Napkin Market Forecast: Breakup by Region (INR Crore), 2024-2032
9.    India Sanitary Napkin Market Structure

Key Questions Answered in the Report

In 2023, the Indian sanitary napkin market attained a value of approximately INR 10,176.03 crore.

The market is projected to grow at a CAGR of 17.1% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about INR 41,983.39 crore by 2032. 

The major drivers of the industry, such as rising disposable incomes, increasing population, increasing hygiene awareness, the launch of various campaigns by the government, NGOs, and multinational companies, and growing technological advancements, are expected to aid the market growth.

The key market trends guiding the growth of the sanitary napkin market include the launch of organic and chemical-free sanitary napkins, expansion in the female workforce, and aggressive marketing strategies adopted by major players to directly target the female audience. 

The major regions in the market are North India, East and Central India, West India, and South India.

Disposable menstrual pads represent the leading sanitary napkin product type in the industry.

The distribution channel segment is led by e-commerce plateforms.

The major players in the industry are The Procter & Gamble Company, Johnson and Johnson, Lagom Labs Private Limited, Soothe Healthcare Private Limited, Redcliffe Hygiene Private Limited, BellaPremier Happy HygieneCare Pvt. Ltd., Saathi Eco Innovations India Private Limited, Unicharm Corporation, and Urban Essentials India Pvt Ltd. among others.

Analyst Review

The Indian sanitary napkin market attained a value of INR 10,176.03 crore in the year 2023, driven by increased initiatives by the government to create awareness regarding personal hygiene among people and escalating disposable incomes in the region. Aided by the development of organic and chemical-free variants of the sanitary napkins and the rise in the number of females joining workforce, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 17.1%. The market is projected to reach INR 41,983.39 crore by 2032.

 

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its product, the market can be segmented into disposable menstrual pads and biodegradable menstrual pads, with disposable menstrual pads accounting for the largest market share. On the basis of distribution channels, the supermarkets and hypermarkets sector accounts for the leading share in the market. The major regional markets for sanitary napkin are North India, East and Central India, West India, and South India. The key players in the above market include The Procter & Gamble Company, Johnson and Johnson, Lagom Labs Private Limited, Soothe Healthcare Private Limited, Redcliffe Hygiene Private Limited, BellaPremier Happy HygieneCare Pvt. Ltd., Saathi Eco Innovations India Private Limited, Unicharm Corporation, and Urban Essentials India Pvt Ltd, among others.

 

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with industry insights that are accurate, actionable, and help them remain ahead of their competition.

Purchase Full Report

Mini Report

$ 2199     $1999
  • Selected Sections, One User
  • Printing Not Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

Single User License

$ 3299     $2999
  • All Sections, One User
  • One Print Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update
most popular

Five User License

$ 4399     $3999
  • All Sections, Five Users
  • Five Prints Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

Corporate License

$ 5499     $4999
  • All Sections, Unlimited Users
  • Unlimited Prints Allowed
  • Email Delivery in PDF + Excel
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

Any Question? Speak With An Analyst

Contact Analyst

View A Sample

Request Sample

Did You Miss Anything, Ask Now

Request Customisation
Why Expert Market Research?

Right People

We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.

Right Methodology

We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.

Right Price

We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.

Right Support

Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.

NEWSLETTER