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Report Overview
The global lingerie market reached a value of approximately USD 93.46 Billion in 2025. The market is further expected to grow at a CAGR of 7.30% between 2026 and 2035, reaching a value of USD 189.07 Billion by 2035.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
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In 2024, Victoria's Secret & Co. and Google Cloud announced a strategic, multi-year partnership. Victoria's Secret & Co. will leverage Google Cloud's AI and generative AI technologies to create more personalized and inclusive online shopping experiences for its global customers.
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In 2024, SP Apparels Limited, a garment manufacturer cum exporter has signed an agreement to acquire a 100% stake in Young Brand Apparel Private Limited, an intimate wear maker for Jockey and M&S.
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In 2022, Jockey International, Inc. announced the launch of the Jockey Outdoors Collection by Luke Bryan—stitched with style and his personality.
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In 2024, Calvin Klein unveils Spring 2024 Campaign Chapter Three via global brand ambassador and musical sensation JENNIE, in Calvin Klein Underwear and Jeans.
Competitive Landscape
Companies operating in the lingerie industry work toward innovative products, sustainability, e-commerce growth, and diversified tastes of customers. They are prioritising inclusivity and body positivity to attract more consumers through brand loyalty.
Jockey International, Inc. is a globally recognised marketer and designer of women’s and men’s apparel and was founded in 1876 and is headquartered in Wisconsin, United States. They have a long history of producing high quality products including socks, underwear, and intimates, among others.
Victoria's Secret & Co. is a clothing, lingerie, and beauty retailer that was established in 1977 and is based in Ohio, United States. The products and services offered by Victoria’s Secret are tailored for championing and uplifting consumers at all stages of life.
Calvin Klein, Inc. founded in 1968 and headquartered in New York, United States, is known for its denim line and designer underwear line. The company specialises in ready to wear clothing for all ages and genders along with jewellery, shoes, and accessories, among other products.
Other market players include Hanesbrands Inc., Fruit of The Loom, Inc., PVH Corporation, Gap, Inc., Triumph International Ltd, H & M Hennes & Mauritz AB, MAS Holdings (Private) Limited, and Groupe Chantelle, among others.
Lingerie Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market reached a value of approximately USD 93.46 Billion in 2025.
The lingerie market is expected to grow at a CAGR of 7.30% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035, reaching a value of USD 189.07 Billion by 2035.
The major market drivers include increasing emphasis on comfort and style, rising disposable incomes, and changing consumer preferences.
The key trends fuelling the growth of the market include the expansion of e-commerce and online retail platforms and the adoption of aggressive marketing strategies.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The various types of lingerie in the market are bras, briefs, and shapewear, among others.
The key players in the lingerie market, according to the report, are Jockey International, Inc., Victoria's Secret & Co., Calvin Klein, Inc., Hanesbrands Inc., Fruit of The Loom, Inc., PVH Corporation, Gap, Inc., Triumph International Ltd, H & M Hennes & Mauritz AB, MAS Holdings (Private) Limited, and Groupe Chantelle, among others.
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