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Morocco Couscous Market: By Thickness: Fine Couscous, Medium Couscous, Thick Couscous; By SKUs: 1 kg, 5 kg, 25 kg, Others; By Distribution Channel: Supermarkets and Hypermarkets, Independent Retailers, Others; Historical Market and Forecast (2016-2026); Market Dynamics; Competitive Landscape; Industry Events and Developments

Morocco Couscous Market Outlook

The Morocco couscous market increased at a CAGR of nearly 5% between the historical period of 2016-2020.

 

Morocco Couscous Market

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Growing Global Demand for Couscous Derived from Morocco to Aid the Market Growth

Morocco is one of the leading markets for couscous and is a major exporter of the product. The rising globalisation in tastes has also aided the growth of the couscous market in Morocco. Thus, the significant importers of couscous from Morocco include countries like the United States, Brazil, Canada, the United Kingdom, France, Spain, Italy, Japan, Russia, and Australia, among others.

In Morocco, the prevalent pattern of westernisation has majorly contributed to the introduction of newer and inventive recipes for couscous preparation. Over the past few years, the growing consumer health perception of high obesity rates has further increased the consumption of couscous, due to its low caloric value as well as high protein/fibre content. In addition, the growing demand for ready-to-eat food products, combined with the large availability of conventional, canned, frozen, and microwavable couscous variants throughout Moroccan retail channels, has also fuelled the market growth. The launch of flavoured and organic couscous products, reflecting the changing needs and preferences of the Moroccan population, is further projected to catalyse the market growth in the region.

 

Couscous: Industry Definition and Segmentation

Couscous refers to a popular North African dish prepared using crushed and steamed durum wheat semolina granules. In addition, couscous is nutritious, quick, easy to prepare, tasty, versatile and comes with health statements including gluten-free and whole-grain meal.

 

Morocco Couscous Market By Thickness

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Based on thickness, the market can be categorised into:

  • Fine Couscous
  • Medium Couscous
  • Thick Couscous

On the basis of SKUs, the industry can be segmented as follows:

  • 1 Kg
  • 5 Kg
  • 25 Kg
  • Others

Based on distribution channel, the market can be divided into the following:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Independent Retailers
  • Online
  • Others

 

Morocco Couscous Market By Region

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Changing Food Habits to Aid the Growth of the Couscous Market in Morocco

The growing demand for couscous in Morocco is projected to increase due to the rising income of the middle-class population and the changing lifestyle. Owing to changes in food consumption habits, the demand for convenient food is growing, and the market growth of couscous is set to rise. It is also envisaged that the easy availability of raw materials like wheat, barley, rice, maize, and others, which are widely grown in almost all parts of the world, would further fuel the demand growth of couscous. The rising demand for gluten-free variants of the product with a high protein content among consumers is expected to increase the overall growth of the couscous market. These factors are expected to propel the growth of the couscous market in Morocco in the forecast period.

 

Key Industry Players in the Morocco Couscous Market

The report gives a detailed analysis of the following key players in the Morocco couscous market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Dari
  • Forafric Group
  • Zine Capital Invest Group
  • Others

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model along with giving a SWOT analysis.

 

REPORT FEATURES DETAILS
Base Year 2020
Historical Period 2016-2020
Forecast Period 2021-2026
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Thickness, SKUs, Distribution Channel
Breakup by Thickness Fine Couscous, Medium Couscous, Thick Couscous
Breakup by SKUs 1 kg, 5 kg, 25 kg, Others
Breakup by Distribution Channel Supermarkets and Hypermarkets, Independent Retailers, Convenience Stores, Specialty Stores, Online, Others
Market Dynamics SWOT, Porter's Five Forces, EMR’s Key Indicators for Price and Demand
Trade Data Analysis Major Importing Countries by Value and Volume, Major Exporting Countries by Value and Volume
Price Analysis Historical and Forecast Price Trends- Regional
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered Dari, Forafric Group, Zine Capital Invest Group, Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Morocco
7    Industry Opportunities and Challenges
8    Morocco Couscous Market Analysis

    8.1    Key Industry Highlights
    8.2    Morocco Couscous Historical Market (2016-2020) 
    8.3    Morocco Couscous Market Forecast (2021-2026)
    8.4    Morocco Couscous Market by Thickness
        8.4.1    Fine Couscous
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2016-2020)
            8.4.1.3    Forecast Trend (2021-2026)
        8.4.2    Medium Couscous
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2016-2020)
            8.4.2.3    Forecast Trend (2021-2026)
        8.4.3    Thick Couscous
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2016-2020)
            8.4.3.3    Forecast Trend (2021-2026) 
    8.5    Morocco Couscous Market by SKUs
        8.5.1    1 kg
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2016-2020)
            8.5.1.3    Forecast Trend (2021-2026)
        8.5.2    5 kg
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2016-2020)
            8.5.2.3    Forecast Trend (2021-2026)
        8.5.3    25 kg
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2016-2020)
            8.5.3.3    Forecast Trend (2021-2026) 
        8.5.4    Others
    8.6    Morocco Couscous Market by Distribution Channel
        8.6.1    Supermarkets and Hypermarkets
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2016-2020)
            8.6.1.3    Forecast Trend (2021-2026)
        8.6.2    Independent Retailers
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2016-2020)
            8.6.2.3    Forecast Trend (2021-2026)
        8.6.3    Convenience Stores
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2016-2020)
            8.6.3.3    Forecast Trend (2021-2026)
        8.6.4    Specialty Stores
            8.6.4.1    Market Share
            8.6.4.2    Historical Trend (2016-2020)
            8.6.4.3    Forecast Trend (2021-2026)
        8.6.5    Online
            8.6.5.1    Market Share
            8.6.5.2    Historical Trend (2016-2020)
            8.6.5.3    Forecast Trend (2021-2026)
        8.6.6    Others
9    Market Dynamics
    9.1    SWOT Analysis
        9.1.1    Strengths
        9.1.2    Weaknesses
        9.1.3    Opportunities
        9.1.4    Threats
    9.2    Porter’s Five Forces Analysis
        9.2.1    Supplier’s Power
        9.2.2    Buyer’s Power
        9.2.3    Threat of New Entrants
        9.2.4    Degree of Rivalry
        9.2.5    Threat of Substitutes
    9.3    EMR’s Key Indicators for Demand
    9.4    EMR’s Key Indicators for Price
10    Value Chain Analysis
11    Trade Data Analysis (HS Code - 190240)

    11.1    Major Importing Countries
        11.1.1    By Volume
        11.1.2    By Value
    11.2    Major Exporting Countries
        11.2.1    By Volume
        11.2.2    By Value
12    Price Analysis
    12.1    Morocco Historical Price Trends (2016-2020) and Forecast (2021-2026)
13    Competitive Landscape
    13.1    Market Structure
    13.2    Company Profiles
        13.2.1    Dari
            13.2.1.1    Company Overview
            13.2.1.2    Product Portfolio
            13.2.1.3    Demographic Reach and Achievements
            13.2.1.4    Certifications
        13.2.2    Forafric Group
            13.2.2.1    Company Overview
            13.2.2.2    Product Portfolio
            13.2.2.3    Demographic Reach and Achievements
            13.2.2.4    Certifications
        13.2.3    Zine Capital Invest Group
            13.2.3.1    Company Overview
            13.2.3.2    Product Portfolio
            13.2.3.3    Demographic Reach and Achievements
            13.2.3.4    Certifications
        13.2.4    Others
14    Industry Events and Developments


List of Figures and Tables

1.    Morocco Couscous Market: Key Industry Highlights, 2016 and 2026
2.    Morocco Couscous Historical Market: Breakup by Thickness (USD Million), 2016-2020
3.    Morocco Couscous Market Forecast: Breakup by Thickness (USD Million), 2021-2026
4.    Morocco Couscous Historical Market: Breakup by SKUs (USD Million), 2016-2020
5.    Morocco Couscous Market Forecast: Breakup by SKUs (USD Million), 2021-2026
6.    Morocco Couscous Historical Market: Breakup by Distribution Channel (USD Million), 2016-2020
7.    Morocco Couscous Market Forecast: Breakup by Distribution Channel (USD Million), 2021-2026
8.    Major Importing Countries by Volume (2020)
9.    Major Exporting Countries by Volume (2020)
10.    Major Importing Countries by Value (2020)
11.    Major Exporting Countries by Value (2020)
12.    Morocco Historical Price Trends and Forecast 2016-2026
13.    Morocco Couscous Market Structure

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